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Are you tired of constantly switching between the Most Visited Webpages and Web Apps sections in Google Chrome’s new tab page? Then you will definitely love this quick hack that lets you add your favorite websites to the Web Apps section for one stop browsing goodness.
Via Tiaan Jonker
This post is from Mashable and it has valuable information for your brand marketing strategy. It tells you what your social consumer is most influenced and much more.
"This is an excellent article and a great analysis of the new age, social consumer segmentation. says Chris Abate and I must say I agree with him!
The emphasis on search as being still the main way people research products might be a reality but it’s fast being challenged by social, word-of-mouth referrals from the people we trust must in our lives, our friends/family.
The advent of Sponsored Stories in Facebook’s new plans will continue to erode the dominance of search as the means by which people research products as prep for purchases."
If you’re buying a car, do you check Facebook? Or do you read up on Kelley Blue Book values and scour the company website for every spec, from horsepower to miles per gallon?
What about music — do you check Top 40 radio charts or scope out what your Facebook friends are actually listening to on Spotify?
Social media has infiltrated the purchasing funnel, helping consumers make informed decisions, from what to have for lunch to where to go on vacation. Depending on the decision, sometimes you turn to your social graph, and sometimes you turn to Google.
****So, as a brand marketer, you want to know what online channels you should be targeting in order to reach the perfect audience for your product.
But regardless of what kind of consumer you’re trying to reach or what you’re selling,
****your SEO better be top notch — search is the most important influence on the web.
The infographic, featuring data from M Booth and Beyond, analyzes the differences between high and low sharers and various purchasing decisions, helping brands to understand how should be targeting consumers.
You'll find some amazing statistics this is definitely worth your time.
Curated by JanLGordon covering "Content Curation, Social Media & Beyond"
"Course Builder is our experimental first step in the world of online education. It packages the software and technology we used to build our Power Searching with Google online course. We hope you will use it to create your own online courses, whether they're for 10 students or 100,000 students. You might want to create anything from an entire high school or university offering to a short how-to course on your favorite topic."
Power (to educate) for the masses? I like the idea of that.
Via Andreas Link, Vahid Masrour, pkraghu
Google's announcement for Search, plus Your World, opens up new ways of using search as well as an unexpected secondary feature/update which is going to make happy anyone who needs to frequently check Google search results without "personalization".
"Google Search has always been about finding the best results for you. Sometimes that means results from the public web, but sometimes it means your personal content or things shared with you by people you care about.
These wonderful people and this rich personal content is currently missing from your search experience. Search is still limited to a universe of webpages created publicly, mostly by people you’ve never met. Today, we’re changing that by bringing your world, rich with people and information, into search."
Google introduces today three new features:
1) Personal Results
which enable you to find information just for you, such as Google+ photos and posts—both your own and those shared specifically with you, that only you will be able to see on your results page;
2) Profiles in Search
both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following; and,
3) People and Pages
which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks.
N.B.: Google is also introducing a prominent new toggle on the upper right of the results page where you can see what your search results look like without personal content. With a single click, you can see an unpersonalized view of search results.
That means no results from your friends, no private information and no personalization of results based on your Web History. This toggle button works for an individual search session, but you can also make this the default in your Search Settings.
Via Robin Good