Teaching in the XXI century

social business zoom start There seems to be a mad rush to get on the social band wagon.

There seems to be a mad rush to get on the social band wagon. Even though you and your business have been without Facebook, Twitter, a blog, LinkedIn or Google+ for your entire life and business history all of a sudden someone in your organization who has authority has decided you need to “get on social media,” by next Friday.

Whoooaaa horsey, slow down!

“Doing social” or “getting on social” is far different from being a social business.

This is the first in a series of posts I will be writing about being social versus doing social. For the purpose of this post let’s dive into the first question… Are you ready to BE social? Are you ready to BE a social BUSINESS?...