Teaching in the XXI century

The convenience of using your smartphone to store, stream and curate your music collection -- or simply stream music from online, personalized radio stations like Pandora -- doesn't mean you need to sacrifice your home stereo system for the dubious...

Via Tiaan Jonker

social business zoom start There seems to be a mad rush to get on the social band wagon.

 

There seems to be a mad rush to get on the social band wagon. Even though you and your business have been without Facebook, Twitter, a blog, LinkedIn or Google+ for your entire life and business history all of a sudden someone in your organization who has authority has decided you need to “get on social media,” by next Friday.

 

Whoooaaa horsey, slow down!

 

“Doing social” or “getting on social” is far different from being a social business.

This is the first in a series of posts I will be writing about being social versus doing social. For the purpose of this post let’s dive into the first question… Are you ready to BE social? Are you ready to BE a social BUSINESS?...

Via Martin Gysler

While Facebook and Google Plus social continue to push new features live, battling themselves over who can dominate the market, Twitter remains the most powerful driver of traffic to my site.

 

Ever since the t.co shortener was introduced, I can see it showing up at the top of my referrers at any given day.

 

This is very powerful and also quite reassuring. Continuing to improve and work on my Twitter performance has paid off greatly so far.

Via Martin Gysler

Your customers, prospects, and the people looking for you online don’t care about your company structure. If they find you on Twitter, or leave a comment on your blog, they’re looking for a response from anyone who can help, regardless of what department that person represents or what someone’s official job title is.

 

Everybody in your company is in marketing, whether they want to be or not.

 

The people in your company today should have the characteristics and confidence to succeed in this environment. Let the ubiquity and speed of communication empower your staff to act and be helpful, no matter where they are on the organizational chart.

 

Social media and real-time business affects every employee in your organization in some way. Your official social media team—the people tasked with developing and maintaining your social outposts and real-time customer connectivity—are a critical part of your approach. But the rest of your employees are equally important to consider, as many of them will have to incorporate some measure of new responsibilities into their existing job functions...

Via Neomediaworks, Martin Gysler