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All about teaching in the XXI century. Tools, resources, ideas...
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João Greno Brogueira
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May 18
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Sep 13, 2011
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Jeff Bullas: "The social media ecosystem is now so extensive and encompassing that I thought that it would be best to stand back and reflect on some significant events and evolutionary social networks that could make a difference in 2012 that are impacting how..." - Google+ - Tumblr - Slideshare Via Karen du Toit Delete the scoop?
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![Social Consumers and the Science of Sharing [INFOGRAPHIC] | Teaching in the XXI century | Scoop.it](http://img.scoop.it/ywVdN2O8fBzCSBKcjyIAaDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
This post is from Mashable and it has valuable information for your brand marketing strategy. It tells you what your social consumer is most influenced and much more.
"This is an excellent article and a great analysis of the new age, social consumer segmentation. says Chris Abate and I must say I agree with him!
The emphasis on search as being still the main way people research products might be a reality but it’s fast being challenged by social, word-of-mouth referrals from the people we trust must in our lives, our friends/family.
The advent of Sponsored Stories in Facebook’s new plans will continue to erode the dominance of search as the means by which people research products as prep for purchases."
Intro:
If you’re buying a car, do you check Facebook? Or do you read up on Kelley Blue Book values and scour the company website for every spec, from horsepower to miles per gallon?
What about music — do you check Top 40 radio charts or scope out what your Facebook friends are actually listening to on Spotify?
Social media has infiltrated the purchasing funnel, helping consumers make informed decisions, from what to have for lunch to where to go on vacation. Depending on the decision, sometimes you turn to your social graph, and sometimes you turn to Google.
****So, as a brand marketer, you want to know what online channels you should be targeting in order to reach the perfect audience for your product.
But regardless of what kind of consumer you’re trying to reach or what you’re selling,
****your SEO better be top notch — search is the most important influence on the web.
The infographic, featuring data from M Booth and Beyond, analyzes the differences between high and low sharers and various purchasing decisions, helping brands to understand how should be targeting consumers.
You'll find some amazing statistics this is definitely worth your time.
Curated by JanLGordon covering "Content Curation, Social Media & Beyond"
http://mashable.com/2011/10/25/social-consumer-sharing-infographic/
Via janlgordon Delete the scoop?
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Programmer une publication sur Facebook ou sur Twitter à une heure bien précise, de préférence lorsqu'il y a du monde, permet d'obtenir un taux de clic beaucoup plus important. Via Frédéric DEBAILLEUL Delete the scoop?
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Marty and Misty Belardo McPadden have a clear message about the new feature of Facebook "timeline"... make your own opinion on the subject.
We both participate and engage on three major social networking sites which include Twitter, Google + and Facebook and we are always on the look out for changes as technologies evolve. For our main topic, we would like to discuss the new update on Facebook which is called the Timeline. In the video below, we discuss the many new features included in Facebook Timeline and some of our personal favorites. We invite your feedback as well. What’s your take on the New Facebook changes?
If you have not had the chance to activate the new Timeline yet, check out Mashable’s article How To Enable The New Facebook Timeline Now for a step by step guide to set up your own Timeline. Go to this link to get started... Via Martin Gysler Delete the scoop?
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A logical and exciting way to share news with your friends, just by clicking on their picture in your Facebar:
"Once a user opts into the service (via the new Facebook permissions screen), she will be able to see what news stories her friends have read on both Facebook and Yahoo News. This simple two-way stream of information makes it possible to discover news content through your friends."
If you read any news item in Facebook or Yahoo, click on the picture of one of your friends and see what they have been reading. Brings News sharing into the 21st Century!
http://mashable.com/2011/09/22/facebook-yahoo-news/ Via janlgordon Delete the scoop?
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This white paper offers an in-depth analysis of how social media brand impressions reach Fans and Friends throughout Facebook, as opposed to just on brand Fan pages. http://www.comscore.com/layout/set/popup/request/Presentations/2011/The_Power_of_Like_Report_Request Via Peter Hoeve Delete the scoop?
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Google+ integration with Google Apps coming soon, while Facebook sees social context added to more services. Via Susan Bainbridge Delete the scoop?
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Interesting statistics from Media Bistro
Key Takeaways -
*Twitter is the all-time champion of sharing, with growth of some 35,356% over the last five years, leading Facebook (5,809%) and LinkedIn (3,226%)
*Over the past year, Facebook’s Send button has seen growth of 756%, beating Tumblr (532%) and Google’s +1 button (418%)
*The peak hour for sharing each day is 9.30am EST (Wednesday is the peak day)
*Most users click 2 minutes after content is shared
*The bulk of sharing takes place via copy and paste
Curated by JanLGordon covering "Content Curation, Social Media & Beyond" Via janlgordon Delete the scoop?
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It has been a while since I have shared an infographic with you; I came across “A world without Facebook” and I thought you might find some of their facts fun. Via Susan Bainbridge Delete the scoop?
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