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4 Steps to Create a Social Listening [+ Story] Strategy

4 Steps to Create a Social Listening [+ Story] Strategy | Teaching in the XXI century | Scoop.it
Is your business thinking about social analytics?

 

We know listening is the foundation skill for being able to tell compelling stories (see other articles on listening in this collection).  In this article it is now linked to effective marketing and building effective social media strategies.

 

I like what the author has to say, "Why? Because listening is an ongoing process that is necessary to keep a strategy fresh and competitive. It enables decision-makers to find and better understand opportunities and stakeholders."

 

Combine your technical listening (analytics) with your person-to-person listening and you've got a winning combination.  

 

Listening well (tech & people) not only informs your marketing strategy, it also allows you to know which story(ies) to tell when, creating even stronger connections with your audiences.  

 

What is your listening strategy for 2012?


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High Performance HR? It’s All About Technology AND Social Media

High Performance HR? It’s All About Technology AND Social Media | Teaching in the XXI century | Scoop.it

I only have 90 connections, I know but I was only connected to LinkedIn about a year ago.”

“Yes, I did look her up on LinkedIn and I thought “ ‘how you could be the head of HR and only have 32 connections?’ ”


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Is Klout On The Way Out? | Social Media, Pointedly

Is Klout On The Way Out? | Social Media, Pointedly | Teaching in the XXI century | Scoop.it

This morning, Klout launched a new algorithm, which has affected the scoring of Social Media users.


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Social Media versus Knowledge Management - Anthony J. Bradley and Mark P. McDonald - Harvard Business Review

Social Media versus Knowledge Management - Anthony J. Bradley and Mark P. McDonald - Harvard Business Review | Teaching in the XXI century | Scoop.it
On the surface, social media and knowledge management (KM) seem very similar. Both involve people using technology to access information. Both require individuals to create information intended for sharing. Both profess to support collaboration.

But there's a big difference.


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Social Consumers and the Science of Sharing [INFOGRAPHIC]

Social Consumers and the Science of Sharing [INFOGRAPHIC] | Teaching in the XXI century | Scoop.it

This post is from Mashable and it has valuable information for your brand marketing strategy. It tells you what your social consumer is most influenced and much more.

 

"This is an excellent article and a great analysis of the new age, social consumer segmentation. says Chris Abate and I must say I agree with him!

 

The emphasis on search as being still the main way people research products might be a reality but it’s fast being challenged by social, word-of-mouth referrals from the people we trust must in our lives, our friends/family.

 

The advent of Sponsored Stories in Facebook’s new plans will continue to erode the dominance of search as the means by which people research products as prep for purchases."

 

Intro:

 

If you’re buying a car, do you check Facebook? Or do you read up on Kelley Blue Book values and scour the company website for every spec, from horsepower to miles per gallon?

 

What about music — do you check Top 40 radio charts or scope out what your Facebook friends are actually listening to on Spotify?

 

Social media has infiltrated the purchasing funnel, helping consumers make informed decisions, from what to have for lunch to where to go on vacation. Depending on the decision, sometimes you turn to your social graph, and sometimes you turn to Google.

 

****So, as a brand marketer, you want to know what online channels you should be targeting in order to reach the perfect audience for your product.

 

But regardless of what kind of consumer you’re trying to reach or what you’re selling,

 

****your SEO better be top notch — search is the most important influence on the web.

 

The infographic, featuring data from M Booth and Beyond, analyzes the differences between high and low sharers and various purchasing decisions, helping brands to understand how should be targeting consumers.

 

 You'll find some amazing statistics this is definitely worth your time.

 

Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"

 

http://mashable.com/2011/10/25/social-consumer-sharing-infographic/

 

 


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Nielson Report: What's Really Happening on Social Networks

Nielson Report: What's Really Happening on Social Networks | Teaching in the XXI century | Scoop.it

Interesting and very informative piece by Brian Solis for Social Media Today.

 

This is part 6 of a series of posts where Brian introduces his new Book The End of Business as Usual.  

 

I must tell you that if you haven't gotten a copy of this book, you should, it is excellent, timely and relevant!

 

To paraphrase - social media is becoming part of our cultural fabric and even as we witness businesses, governments,sports teams, and almost every organization socialize communication efforts today,

 

****much of what we see is merely the beginning of something that will one day become something far more important than the medium itself.

 

****it is about how people are spending their time, interacting and connecting with one another, and what happens as a result.

 

To demonstrate the point, there are some profound findings from the recently released Nielsen Social Media Report.

 

Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"

 

http://bit.ly/o0nGrH

 


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Is Social Media Making Us More Tribal? - Jeffbullas's Blog

Is Social Media Making Us More Tribal? - Jeffbullas's Blog | Teaching in the XXI century | Scoop.it
In recent months I have noticed that I have been invited with increasing frequency to  join different tribes from the UK to the USA and Australia.

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Online Social Media Networking Make for Bigger Brains?

Online Social Media Networking Make for Bigger Brains? | Teaching in the XXI century | Scoop.it

Love this one!! Is Facebook making us smarter? Or do smart people understand Facebook more? New research shows that there is a correlation between people with large, online social networks and intelligence.


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Twitter Psychology: The Nitty-Gritty Scoop

Twitter Psychology: The Nitty-Gritty Scoop | Teaching in the XXI century | Scoop.it

For those of us who have been on Twitter for a few years now, the mechanics of how it all works and the tweeting protocol is second nature.


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Twitter, Facebook, LinkedIn: How, When And Where Do People Socially Share? [INFOGRAPHIC]

Twitter, Facebook, LinkedIn: How, When And Where Do People Socially Share? [INFOGRAPHIC] | Teaching in the XXI century | Scoop.it

Interesting statistics from Media Bistro

 

 

Key Takeaways -

 

*Twitter is the all-time champion of sharing, with growth of some 35,356% over the last five years, leading Facebook (5,809%) and LinkedIn (3,226%)

 

*Over the past year, Facebook’s Send button has seen growth of 756%, beating Tumblr (532%) and Google’s +1 button (418%)

 

*The peak hour for sharing each day is 9.30am EST (Wednesday is the peak day)

 

*Most users click 2 minutes after content is shared

 

*The bulk of sharing takes place via copy and paste

 

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


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7 Tips for SEO Keyword Optimizing Your Tweets

Written by Laura Liatti for Brand & Capture Blog

 

Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"

 

Intro:

 

Twitter is one of the hottest ways to promote your business. Millions of people use Twitter and you can use this powerful social media tool to reach your target audience down the street or across an ocean.

 

A few popular (retweeted) tweets using an effective SEO keyword strategy increases traffic to your website and helps with search engine optimization at the same time.

 

Here's what caught my attention:

 

**Incorporate your keywords into your Twitter biography as part of a smart SEO keyword strategy.

 

**Search engines index the information in your biography. Twitter limits your biography to 160 characters so use your keywords wisely in sentences that are informative, clever and make sense.

 

**Use your keywords as hash tags whenever possible and appropriate. A hash tag is a pound sign, or "#". On Twitter, people use hash tags to participate in conversations about a particular subject.

 

**If your website offers baking tips, for example, precede your tweets with hash tag keywords like #desserts, #cookies and #cakes.

 

**Tweet at appropriate times for your particular set of keywords.

 

 


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A World Without Facebook

A World Without Facebook | Teaching in the XXI century | Scoop.it

It has been a while since I have shared an infographic with you; I came across “A world without Facebook” and I thought you might find some of their facts fun.


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Don't Underestimate the Power of Social Networks

 

This piece was written by Oscar Berg (@oscarberg) for CMS Wire and curated by JanLGordon covering her topic "Content Curation, Social Media and Beyond" on Scoopit.

 

I was especially drawn to this article in relation to Scoopit, as I know from discussions I've had with Guillaume Decugis, this very much speaks to his vision of what this platform could and should become.

 

**By sharing content and helping each other source, review and curate topics of interest, we stay informed, expand the conversation and contribute to others. It's like a collective intelligence of sorts.

 

**An essential part of community building is giving others credit if you repost their content and thanking them for posting it.

 

Intro:

 

"Since the dawn of time, primates have relied on social networks to help the whole group with their environments.

 

This of course applies to humans and our enterprises as well."

 

Here's what caught my attention:

 

Understanding the Dynamic of Your Networks

 

Today we also have information technologies such as social software that anyone can use to build, nurture and make use of their informal networks.

 

**And as the informal networks become visible, they become more usable to both individuals and organizations

 

**as we can better understand their dynamics and how to make proper use of them.

 

**In an environment where change is business as usual and being

 

**more responsive, agile and innovative is the only way to adapt to the environment, who can afford not to understand the dynamics of networks and harness their power with the use of social technologies?

 

Why and for how long?

 

http://www.cmswire.com/cms/social-business/dont-underestimate-the-power-of-networks-012890.php


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The Top 25 Social Media Terms You Need To Know

The Top 25 Social Media Terms You Need To Know | Teaching in the XXI century | Scoop.it
New terms, phrases and acronyms are constantly emerging across social networks.

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7 Reasons Why Google+ Drives Hyperactive Engagement

7 Reasons Why Google+ Drives Hyperactive Engagement | Teaching in the XXI century | Scoop.it

Post by Jeff Bullas very interesting observations

 

"The Google+ Project has drawn the innovators and early adopters into its web and it is producing activities that have surprised myself and others."

 

Intro:

 

In 1962 Everett Rogers published the book “Diffusion of Innovations” where he synthesized research from over 508 diffusion studies and produced a theory that proposed 4 main elements that influence the spread of an idea.

 

1. The Innovation

An idea, practice or object that is perceived as new

 

2. Communication Channels

The means by which messages get from one individual to another

 

3. Time

The relative speed with which an innovation is adopted by members of the social system

 

4. The Social System

The people that are engaged in joint problem solving to achieve a common goal

 

He also outlined the following adopter categories that reveal the percentages of the types of participants that are involved in the innovation cycle.

 

http://bit.ly/tmuUhc


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Is Klout On The Way Out? | Social Media, Pointedly

Is Klout On The Way Out? | Social Media, Pointedly | Teaching in the XXI century | Scoop.it

This morning, Klout launched a new algorithm, which has affected the scoring of Social Media users.


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Social Media versus Knowledge Management - A. J. Bradley and Mark P. McDonald

Social Media versus Knowledge Management - A. J. Bradley and Mark P. McDonald | Teaching in the XXI century | Scoop.it
Business bloggers at Harvard Business Review discuss a variety of business topics including managing people, innovation, leadership, and more.

...


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6 social media attitudes that connect with people

6 social media attitudes that connect with people | Teaching in the XXI century | Scoop.it

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Google+, Facebook Duel On Social Media Models - The BrainYard - InformationWeek

Google+, Facebook Duel On Social Media Models - The BrainYard - InformationWeek | Teaching in the XXI century | Scoop.it

Google+ integration with Google Apps coming soon, while Facebook sees social context added to more services.


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Laughable Social Media: The Great Twitter Purge - Social CEO | Millennial CEO

Laughable Social Media: The Great Twitter Purge - Social CEO | Millennial CEO | Teaching in the XXI century | Scoop.it
A look into whether or not the "Who's Who" of Social Media really purged those they follow for the reasons mentioned or was there another intention?

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Social Media Storytelling: Is Advertising better than Marketing?

Social Media Storytelling: Is Advertising better than Marketing? | Teaching in the XXI century | Scoop.it

"Social Media is all about storytelling, or so the “guru’s” will tell you. That’s when they aren’t telling you that it’s all about relationships. Ok so I am supposed to tell stories to people so they will “like” me as a brand and that will create a relationship? Actually that is a pretty fair description of the way social media should work. It can’t be about a relationship without there first being something to attract attention. Back in the day, as people are want to say around here (Texas), we used to practice a principle called AIDA - Awareness, Interest, Desire, Action. That has, for some people, fallen out of favor, but I have no idea why. It works, and it works at all levels of human interaction - which is afterall what Social Media is supposed to be about."

 

I like this article because like others, it shows us how little advertising and marketing has changed over the years.  And that the advent of social media hasn't changed the basic principles of marketing, advertising, or storytelling either.

 

Yet why should YOU read it?  Because mastering the principles of AIDA and storytelling are all you really need to pay attention to.  It is easy to feel overwhelmed these days trying to grapple with all the technology wonders of the internet, social media, digital storytelling, transmedia storytelling, etc.--  plus the effects of these on marketing for businesses of all sizes.  Ay yi yi.  But really -- just stick to the knitting of AIDA and storytelling to get ahead.

 

There are videos to view from the 1970s and today that prove the author's point.  The author's final words are that storytelling has always been at the center of advertising and marketing -- and always will be. 

 

Thank you Gregg Morris @greggvm for sharing this article with me.


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10 Online Tools for Better Attention & Focus

10 Online Tools for Better Attention & Focus | Teaching in the XXI century | Scoop.it
Finding focus is rapidly becoming the biggest workplace challenge. We highlight a handful of apps to help cure internet addictions and better manage your time.

 

Great article, we can all use a little help in this area

 

A recent happiness study from Matthew Killingsworth and Daniel Gilbert found that the more our minds wander, the less happy we are.

 

Summing the research, the New York Times wrote, "Whatever people were doing, whether it was having sex or reading or shopping, they tended to be happier if they focused on the activity instead of thinking about something else."

 

**In short, being mentally "present" and focused on the task at hand really does matter – quite a lot, in fact.

 

http://the99percent.com/articles/6969/10-Online-Tools-for-Better-Attention-Focus


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Even Technology Companies Know the Future of Advertising Is Storytelling

Even Technology Companies Know the Future of Advertising Is Storytelling | Teaching in the XXI century | Scoop.it
The next wave of mega-growth will not stem from a new algorithm or new digital video compression mechanism. Rather it will come from the advancement of the classic art of storytelling.

 

Storytelling's popularity continues to grow in various business sectors, as this article clearly states. I love the points it makes about how companies today are waking up to the power of storytelling in both strategic thinking and tactical skills for marketing, branding, and advertising.  Good points are also made about storytelling as a 'pull' not 'push' medium, and that people remember not the products/services you are selling, but the stories around them.

 

Now I wonder, of all the people listed at this conference talking about storytelling, how many have actually been trained in oral storytelling skills?

 

Not many, I bet.  To get the results you want, with less effort, don't bumble around in the dark -- get trained by professionals trained in oral storytelling skills!  Why oral storytelling skills?  It's the gold standard in story training for businesses, building the needed listening, evoking, crafting, and telling skills. From there, add training in presentation skills, digital storytelling, brand storytelling, etc.

 

OK -- enough of my soap box :).  Go read the article and get clued into the future of advertising.  And get ideas about how you can bring stories more into your marketing efforts.

 

Thanks to Gregg Morris @greggvm for sharing this article with me!


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Masterclass 36: Seven essential tools for visual storytelling | Multimedia Journalism

Masterclass 36: Seven essential tools for visual storytelling | Multimedia Journalism | Teaching in the XXI century | Scoop.it

This is a quick video and a short list of digital tools for telling stories.  Think more like being a citizen reporter creating your biz stories or customer stories on the fly than a film maker with these tools.  

What I like about the list is that it shares tools for capturing stories (yours or someone else's) on your phone.  It also lists tools that quickly create timelines or maps for your stories.

 

Go have fun and share with me your results!


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5 Twitter Tips to Increase your Exposure and Engagement

5 Twitter Tips to Increase your Exposure and Engagement | Teaching in the XXI century | Scoop.it

This excellent piece was written by Nikki Peters of MarketMeSuite for Hubspot. It was curated by JanLGordon covering her topic "Content Curation, Social Media and Beyond" on Scoopit.

 

It is a question on them ind of just about everyone: How do I get more exposure for my content?  Well, here are some good tips, some of which you may know, but perhaps not all of which you are following?

 

Here's what caught my attention:

 

Schedule your tweets!  This is particulalry important if some of your audience is in another time zone and actively engaging in their business day while you sleep.

Analyze your data.  Learn from your analytics and create more tweets like the ones that are successful.

Connect your Blog to your Twitter account and participate in any ensuing conversation

Tweet questions!  This invites interaction.  "Remember that if someone asks you a question in real life, you tend to respond it automatically. Think like a human being when you tweet, and be responsive, too."

"Be Personal, React and Engage!.... The more you engage with your followers on a personal level, the more they'll understand you care about, and the more willing they'll be to connect with you and build a relationship."


http://bit.ly/qzSHCj


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