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Why Human Filters are the Future of the Web

Why Human Filters are the Future of the Web | Teaching in the XXI Century | Scoop.it

Karyn Campbell wrote this piece for Sparksheet - Great Observations and so true!

 

Intro:

 

"Before news aggregators, content curators, and Google’s omnipotent algorithm, the world’s information was sorted by real human beings."

 

Here's what caught my attention:

 

It comes down to trust

 

The web has offered us incredible options for how we buy products, talk to our friends, or experience media. Remember that adage “quality over quantity”? We can take that phrase literally online – quantity won’t go away; quality will just sit atop.

 

Sometimes we want someone to tell us, consistently, what’s true and what’s good. No wonder YouTube just relaunched its music page, enlisting writers for Vice, Spin and other major vloggers to curate its featured content.

 

**As Steve Jobs more radically put it, “It’s not the consumers’ job to know what they want.”

 

It comes down to trust. Because we are all so well trained in the art of branding, arguably at the expense of crafting things worthy of distribution,

 

**it becomes hard to trust the advice of a Wild West web.

 

Still, we’ll continue to take the word of our favourite industry insider, celebrity or uncle.

 

**Likewise, the smartest companies in this space will calibrate expertise with automation, math with emotion.

 

**Whether she’s a kid writing code or a poet in-the-making, look for the next generation Steve Jobs to carry on building, hiring, and perfecting these filters.

 

Absolutely!

 

http://sparksheet.com/return-of-the-editor-why-human-filters-are-the-future-of-the-web/


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How can we build better filters for growing flows of information?

How can we build better filters for growing flows of information? | Teaching in the XXI Century | Scoop.it

 

 

Nicola Bruno, cofounder of Effecinque and a journalist fellow at the Reuters Institute for the Study of Journalism at the University of Oxford) goes the startup route "with the intent of being relentless hunters of news and human filters of information."...

 

Heres what got my attention:

 

As the digital flood sweeps into our lives every imaginable kind of information, much of it offering nothing more than a smoke screen to blur or distort our view, figuring this out is crucial.

 

Who or what can help us see beyond the smoke? Will software like Stats Monkey give us reason to believe that we are swimming only in facts with its mechanical certainty? And what will be the role of journalists in a media landscape in which reporters and news items are little more than commodities, and, in the case of reporters, a soon-to-be redundancy?

 

 

http://www.niemanlab.org/2011/09/from-nieman-reports-how-can-we-build-better-filters-for-growing-flows-of-information/


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How Can We Build Better Filters for Growing Flows of Information?

How Can We Build Better Filters for Growing Flows of Information? | Teaching in the XXI Century | Scoop.it

 Nicola Bruno, cofounder of Effecinque and a journalist fellow at the Reuters Institute for the Study of Journalism at the University of Oxford) goes the startup route "with the intent of being relentless hunters of news and human filters of information."...

 

Heres what got my attention:

 

As the digital flood sweeps into our lives every imaginable kind of information, much of it offering nothing more than a smoke screen to blur or distort our view, figuring this out is crucial.

 

Who or what can help us see beyond the smoke? Will software like Stats Monkey give us reason to believe that we are swimming only in facts with its mechanical certainty? And what will be the role of journalists in a media landscape in which reporters and news items are little more than commodities, and, in the case of reporters, a soon-to-be redundancy?

 

 

http://www.niemanlab.org/2011/09/from-nieman-reports-how-can-we-build-better-filters-for-growing-flows-of-information/


Via janlgordon, Robin Good
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