The next wave of mega-growth will not stem from a new algorithm or new digital video compression mechanism. Rather it will come from the advancement of the classic art of storytelling.
Storytelling's popularity continues to grow in various business sectors, as this article clearly states. I love the points it makes about how companies today are waking up to the power of storytelling in both strategic thinking and tactical skills for marketing, branding, and advertising. Good points are also made about storytelling as a 'pull' not 'push' medium, and that people remember not the products/services you are selling, but the stories around them.
Now I wonder, of all the people listed at this conference talking about storytelling, how many have actually been trained in oral storytelling skills?
Not many, I bet. To get the results you want, with less effort, don't bumble around in the dark -- get trained by professionals trained in oral storytelling skills! Why oral storytelling skills? It's the gold standard in story training for businesses, building the needed listening, evoking, crafting, and telling skills. From there, add training in presentation skills, digital storytelling, brand storytelling, etc.
OK -- enough of my soap box :). Go read the article and get clued into the future of advertising. And get ideas about how you can bring stories more into your marketing efforts.
Thanks to Gregg Morris @greggvm for sharing this article with me!
Via Gregg Morris, Karen Dietz