Teaching in the X...
Follow
Find tag "corporatestorytelling"
47.7K views | +32 today
Teaching in the XXI century
All about teaching in the XXI century. Tools, resources, ideas...
Your new post is loading...
Your new post is loading...
Rescooped by João Greno Brogueira from Just Story It Biz Storytelling
Scoop.it!

Social Media Storytelling: Is Advertising better than Marketing?

Social Media Storytelling: Is Advertising better than Marketing? | Teaching in the XXI century | Scoop.it

"Social Media is all about storytelling, or so the “guru’s” will tell you. That’s when they aren’t telling you that it’s all about relationships. Ok so I am supposed to tell stories to people so they will “like” me as a brand and that will create a relationship? Actually that is a pretty fair description of the way social media should work. It can’t be about a relationship without there first being something to attract attention. Back in the day, as people are want to say around here (Texas), we used to practice a principle called AIDA - Awareness, Interest, Desire, Action. That has, for some people, fallen out of favor, but I have no idea why. It works, and it works at all levels of human interaction - which is afterall what Social Media is supposed to be about."

 

I like this article because like others, it shows us how little advertising and marketing has changed over the years.  And that the advent of social media hasn't changed the basic principles of marketing, advertising, or storytelling either.

 

Yet why should YOU read it?  Because mastering the principles of AIDA and storytelling are all you really need to pay attention to.  It is easy to feel overwhelmed these days trying to grapple with all the technology wonders of the internet, social media, digital storytelling, transmedia storytelling, etc.--  plus the effects of these on marketing for businesses of all sizes.  Ay yi yi.  But really -- just stick to the knitting of AIDA and storytelling to get ahead.

 

There are videos to view from the 1970s and today that prove the author's point.  The author's final words are that storytelling has always been at the center of advertising and marketing -- and always will be. 

 

Thank you Gregg Morris @greggvm for sharing this article with me.


Via Gregg Morris, Karen Dietz
more...
No comment yet.
Rescooped by João Greno Brogueira from Just Story It Biz Storytelling
Scoop.it!

Even Technology Companies Know the Future of Advertising Is Storytelling

Even Technology Companies Know the Future of Advertising Is Storytelling | Teaching in the XXI century | Scoop.it
The next wave of mega-growth will not stem from a new algorithm or new digital video compression mechanism. Rather it will come from the advancement of the classic art of storytelling.

 

Storytelling's popularity continues to grow in various business sectors, as this article clearly states. I love the points it makes about how companies today are waking up to the power of storytelling in both strategic thinking and tactical skills for marketing, branding, and advertising.  Good points are also made about storytelling as a 'pull' not 'push' medium, and that people remember not the products/services you are selling, but the stories around them.

 

Now I wonder, of all the people listed at this conference talking about storytelling, how many have actually been trained in oral storytelling skills?

 

Not many, I bet.  To get the results you want, with less effort, don't bumble around in the dark -- get trained by professionals trained in oral storytelling skills!  Why oral storytelling skills?  It's the gold standard in story training for businesses, building the needed listening, evoking, crafting, and telling skills. From there, add training in presentation skills, digital storytelling, brand storytelling, etc.

 

OK -- enough of my soap box :).  Go read the article and get clued into the future of advertising.  And get ideas about how you can bring stories more into your marketing efforts.

 

Thanks to Gregg Morris @greggvm for sharing this article with me!


Via Gregg Morris, Karen Dietz
more...
No comment yet.
Rescooped by João Greno Brogueira from Just Story It Biz Storytelling
Scoop.it!

True Stories, Honest Lies: Storytelling in a suit: the art and craft of business storytelling

True Stories, Honest Lies: Storytelling in a suit: the art and craft of business storytelling | Teaching in the XXI century | Scoop.it

"Organizational storytelling is quite different from our usual model of storytelling and yet surprisingly similar. As storytellers know, when you “story” something, you give it life and depth and meaning. This is true in organizations, as well. Storying a company, a process or a product humanizes it – in a way that a memo or spreadsheet does not – and thus extends ownership throughout the organization or community. The story itself actually becomes a deliverable, a product, alive and vital to the audience, whoever they may be.  But it’s not always a simple process."

 

As I was reading this post I was saying to myself, "Yep -- been there, done that!" and "Oh yeah, I remember when something similar happened to me!" I love this article by colleague Laura Packer because she not only talks about her adventures in organizational storytelling, she is also educating others about the skills and talents required on the part of business story professionals for successful engagements.  

 

This is also teaching companies about how to hire quality org story consultants.  Too often businesses are quite cavalier in their attitude toward storytelling, thinking any consultant or facilitator can do this kind of work.  Not so -- it requires training in the dynamics of storytelling in addition to training in organizational development.  And, oh, by the way -- as valuable as Appreciative Inquiry is, it is not the be-all and end-all of organizational storytelling.

 

This kind of post is sorely needed in our field and I hope other practitioners will add their voices and experiences to Laura's.

 

Different organizational applications for stories and storytelling require different processes and skills.  With posts like Laura's we will continue to educate companies about the care, feeding, facilitation, dynamics, and applications of org storytelling.  And we will continue to build quality standards into our professional practice.

 

Thank you Gregg Morris @greggvm for bringing this article to my attention.


Via Gregg Morris, Karen Dietz
more...
No comment yet.