Teaching in the XXI Century
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Teaching in the XXI Century
All about teaching in the XXI century. Tools, resources, ideas...
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Rescooped by João Greno Brogueira from Internet Marketing Strategy 2.0
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Relationships and Recommendations Soon More Valuable Than SEO

Relationships and Recommendations Soon More Valuable Than SEO | Teaching in the XXI Century | Scoop.it

Jan Gordon: "Here's what caught my attention:

 

 Axel: As long as people search for a product not knowing their name or a technology, not knowing its source or a solution not knowing who is a potential supplier SEO is an important part of the marketing mix...

 

However, this is slowly and steadily changing.

 

Today 60 – 80% of the so called educated purchase decision is based on recommendations by trusted individuals or groups that have no or no significant interest in the sale but helpful and experienced people using or knowing the product or service in need.

 

And the number of recommendation based purchases is steadily growing. I'm sure it will hit the 80 – 90% range in the next 5 to 10 years.

 

Now – what does that mean to SEO?

 

Why should a business invest in search engine optimization if most of the purchase decisions are based on recommendations?

 

Wouldn't it be smarter to invest into the "recommendation chain" instead in SEO?

 

Wouldn't it be more effective and successful to make sure people recommend a product than hoping to come up higher in the list of search results?"

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read the full article: http://bit.ly/AxRrEr


Via janlgordon, k3hamilton, juandoming, Robin Good
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janlgordon's comment, March 15, 2012 8:05 PM
Gideon.Rosenblatt
You made my day! I always love reading and curating your articles this was definitely no exception. Thank you for always raising the bar and making us pay attention to what's really important.
janlgordon's comment, June 17, 2012 3:53 PM
Thank you for this Robin, it's greatly appreciated. It's exciting to watch and be a part of all this change, I'm sure you agree:-)
Robin Good's comment, June 18, 2012 2:28 AM
Yes Jan... I don't know exactly what you are referring to, but this the only sure thing we have today: this is time of fast and continuous change... so I am certainly enjoying the ride.

On another note: I would humbly suggest to consider posting shorter stories, especially when you are also pointing to the original, as what I am looking for from you, is not a rehash of what's in the article - outside of a 1-3 para excerpt - but the reasons why you are recommending it. You are already doing both, but it is overwhelming for me. Too much stuff, and I haven't even seen the original yet.

I would also gently mute some of the visual noise you create by heavily formatting with asterisks, bolds and big font sizes. In my case that doesn't help much. It actually hinders my ability to rapidly scan and check whether you have something good there.

I suggest to limit greatly the formatting options you use and to highlight only what is really relevant, because when too many things are highlighted, bolded, asterisked, none has any more an effect on me. It's like a crowd screaming: who do you help? :-)
Rescooped by João Greno Brogueira from UDL & ICT in education
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Shahi - A visual dictionary | Blachan Lab

Shahi - A visual dictionary | Blachan Lab | Teaching in the XXI Century | Scoop.it

Shahi is a visual dictionary that combines Wiktionary content with Flickr images, and more!


Via Smaragda Papadopoulou
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Rescooped by João Greno Brogueira from Curation, Social Business and Beyond
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Don't Underestimate the Power of Social Networks

 

This piece was written by Oscar Berg (@oscarberg) for CMS Wire and curated by JanLGordon covering her topic "Content Curation, Social Media and Beyond" on Scoopit.

 

I was especially drawn to this article in relation to Scoopit, as I know from discussions I've had with Guillaume Decugis, this very much speaks to his vision of what this platform could and should become.

 

**By sharing content and helping each other source, review and curate topics of interest, we stay informed, expand the conversation and contribute to others. It's like a collective intelligence of sorts.

 

**An essential part of community building is giving others credit if you repost their content and thanking them for posting it.

 

Intro:

 

"Since the dawn of time, primates have relied on social networks to help the whole group with their environments.

 

This of course applies to humans and our enterprises as well."

 

Here's what caught my attention:

 

Understanding the Dynamic of Your Networks

 

Today we also have information technologies such as social software that anyone can use to build, nurture and make use of their informal networks.

 

**And as the informal networks become visible, they become more usable to both individuals and organizations

 

**as we can better understand their dynamics and how to make proper use of them.

 

**In an environment where change is business as usual and being

 

**more responsive, agile and innovative is the only way to adapt to the environment, who can afford not to understand the dynamics of networks and harness their power with the use of social technologies?

 

Why and for how long?

 

http://www.cmswire.com/cms/social-business/dont-underestimate-the-power-of-networks-012890.php


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Rescooped by João Greno Brogueira from Curation, Social Business and Beyond
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How can we build better filters for growing flows of information?

How can we build better filters for growing flows of information? | Teaching in the XXI Century | Scoop.it

 

 

Nicola Bruno, cofounder of Effecinque and a journalist fellow at the Reuters Institute for the Study of Journalism at the University of Oxford) goes the startup route "with the intent of being relentless hunters of news and human filters of information."...

 

Heres what got my attention:

 

As the digital flood sweeps into our lives every imaginable kind of information, much of it offering nothing more than a smoke screen to blur or distort our view, figuring this out is crucial.

 

Who or what can help us see beyond the smoke? Will software like Stats Monkey give us reason to believe that we are swimming only in facts with its mechanical certainty? And what will be the role of journalists in a media landscape in which reporters and news items are little more than commodities, and, in the case of reporters, a soon-to-be redundancy?

 

 

http://www.niemanlab.org/2011/09/from-nieman-reports-how-can-we-build-better-filters-for-growing-flows-of-information/


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Rescooped by João Greno Brogueira from Web Publishing Tools
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Find Any Type of Creative Commons Licensed Content with Let's CC

Find Any Type of Creative Commons Licensed Content with Let's CC | Teaching in the XXI Century | Scoop.it

Robin Good: Let's CC is a specialized search engine that can find any image, sounds, video or text that has been published under a Creative Commons license and is available for re-use.

 

Free to use.

 

Very useful. 8/10

 

 Try it out now: http://eng.letscc.net/ ;


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Rescooped by João Greno Brogueira from Curation, Social Business and Beyond
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Twitter, Facebook, LinkedIn: How, When And Where Do People Socially Share? [INFOGRAPHIC]

Twitter, Facebook, LinkedIn: How, When And Where Do People Socially Share? [INFOGRAPHIC] | Teaching in the XXI Century | Scoop.it

Interesting statistics from Media Bistro

 

 

Key Takeaways -

 

*Twitter is the all-time champion of sharing, with growth of some 35,356% over the last five years, leading Facebook (5,809%) and LinkedIn (3,226%)

 

*Over the past year, Facebook’s Send button has seen growth of 756%, beating Tumblr (532%) and Google’s +1 button (418%)

 

*The peak hour for sharing each day is 9.30am EST (Wednesday is the peak day)

 

*Most users click 2 minutes after content is shared

 

*The bulk of sharing takes place via copy and paste

 

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


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Rescooped by João Greno Brogueira from Content Curation World
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How Can We Build Better Filters for Growing Flows of Information?

How Can We Build Better Filters for Growing Flows of Information? | Teaching in the XXI Century | Scoop.it

 Nicola Bruno, cofounder of Effecinque and a journalist fellow at the Reuters Institute for the Study of Journalism at the University of Oxford) goes the startup route "with the intent of being relentless hunters of news and human filters of information."...

 

Heres what got my attention:

 

As the digital flood sweeps into our lives every imaginable kind of information, much of it offering nothing more than a smoke screen to blur or distort our view, figuring this out is crucial.

 

Who or what can help us see beyond the smoke? Will software like Stats Monkey give us reason to believe that we are swimming only in facts with its mechanical certainty? And what will be the role of journalists in a media landscape in which reporters and news items are little more than commodities, and, in the case of reporters, a soon-to-be redundancy?

 

 

http://www.niemanlab.org/2011/09/from-nieman-reports-how-can-we-build-better-filters-for-growing-flows-of-information/


Via janlgordon, Robin Good
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