The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing - comScore, Inc | Teaching in the XXI Century | Scoop.it
This white paper offers an in-depth analysis of how social media brand impressions reach Fans and Friends throughout Facebook, as opposed to just on brand Fan pages.

http://www.comscore.com/layout/set/popup/request/Presentations/2011/The_Power_of_Like_Report_Request


Via Peter Hoeve