Interesting and very informative piece by Brian Solis for Social Media Today.
This is part 6 of a series of posts where Brian introduces his new Book The End of Business as Usual.
I must tell you that if you haven't gotten a copy of this book, you should, it is excellent, timely and relevant!
To paraphrase - social media is becoming part of our cultural fabric and even as we witness businesses, governments,sports teams, and almost every organization socialize communication efforts today,
****much of what we see is merely the beginning of something that will one day become something far more important than the medium itself.
****it is about how people are spending their time, interacting and connecting with one another, and what happens as a result.
To demonstrate the point, there are some profound findings from the recently released Nielsen Social Media Report.
Curated by JanLGordon covering "Content Curation, Social Media & Beyond"