In today’s digital world, if you use the web, you have an online presence. Online content is exploding; there were 1.8
trillion gigabytes of online information in 20111 and academics are part of that content.

Universities have web pages profiling their staff. Academic networks such as LinkedIn and are used
by researchers around the globe to keep in contact with colleagues and collaborators. In addition, social media are
increasingly being used for purposes in addition to ‘social’. It is fair to say that academics want to make a difference;
having an influence is almost a job requirement.

Via Dr. Susan Bainbridge