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Quality Score Explained By A Former Googler

Quality Score Explained By A Former Googler | Teaching High School Chinese | Scoop.it

With the continuing expansion of ad space at the top of the page (from ad extensions like sitelinks with descriptions), it’s more important than ever to make sure your ads have a great ad rank. But CPCs are on the rise – so unless you can improve your conversion rate so you can increase bids, Quality Score (QS) optimization may be your only way to maintain a high rank without breaking the bank.

While I’ve been a panelist representing Google in Quality Score sessions at more conferences than I can remember, I’ve been meaning to put together some of my insights on the topic for a broader audience. So, here goes...

Read more: http://searchengineland.com/quality-score-explained-by-a-former-googler-166007

 

 


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Hein Holthuizen's curator insight, August 11, 2013 4:59 AM

Worth to read but it is getting complicated.

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How Shareable Is Your Content?

How Shareable Is Your Content? | Teaching High School Chinese | Scoop.it

Content that spreads is content that works. When your readers pass along your blog posts and images, they’re essentially marketing your brand. This not only amplifies your influence, but also does so in a way that’s efficient and makes the most of your time.

So to get the biggest return from your social media presence, you have to ask yourself: “How shareable is my content?”

Read more: http://www.steamfeed.com/how-shareable-is-your-content/

 

 


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MartinSocially's curator insight, July 29, 2013 3:48 PM

Some excellent examples illustrate how to judge wheter your content is what people are looking for

Lena A. Jaoude's curator insight, August 5, 2013 6:28 AM

Your check list when writing to the web

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12 Principles Of Mobile Learning

12 Principles Of Mobile Learning | Teaching High School Chinese | Scoop.it

Via Beth Dichter, Dennis T OConnor, Stewart-Marshall, Anne Whaits
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danahawkins's comment, August 8, 2013 10:34 PM
The curation comment is interesting... I think it's fantastic that students are able to gain these skills without the assistance of a teacher, but ultimately if they veer off the path or have been misguided, they will always need a facilitator to not only show students the tools but also give them some best practice ideas.
Viljenka Savli (http://www2.arnes.si/~sopvsavl/)'s curator insight, August 13, 2013 2:13 AM

A new approach to learning and teaching concerns students' selflearning and assessing and of course techer's coaching. More about main principals in this article...

Mary Kate Lavin's curator insight, February 6, 2014 2:39 PM

This describes the 12 principles of mobile learning.  It describes not only how to use technology in classes but also the reasoning behind using it.  

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How interactive technology is transforming storytelling

How interactive technology is transforming storytelling | Teaching High School Chinese | Scoop.it

Three things really fascinate me about the new digital writing toolkit: the possibility of increased immersion in a story, the ability to represent choice, and the way the audience can influence the story. I'll take them one by one.


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Chad Clark's curator insight, July 23, 2013 2:41 PM

A “good tale well told” transcends the medium by which it is relayed.  Credit is due Naomi Alderman for saying as much, or rather writing as much in this brief but value-packed article.  (At one point she confesses to being an instructor of creative writing as well as digital media; her article resonates with familiarity of those two areas of expertise.)  For additional reading re: Immersion, I recommend Frank Rose’s The Art of Immersion.   As to “representing choice” – am I the only avid reader who as a kid tried to get into the Choose Your Own Adventure books but ultimately preferred my bound page to be more of “Calvinoesque”?  (And for the record, I still hate seeing the following words in a periodical: to continue reading, turn to page…) 

 

But with digital media the other shoe has fallen. 

 

In conclusion Alderman speaks to audience participation. I can’t help but think of The Rocky Horror Picture Show whenever I see those two words – audience and participation – together, but alas, I wish I could think Star Wars, Episode One.  You see just last night I watched a 12 minute video simply titled “What If Star Wars: Episode I" Was Good?” This video is one man’s take on how to make EpiOne better, er, um, good even.  Now I’m a huge Star Wars fan, having seen Episode IV: A New Hope when I was only 5.  I’m also a digital media guy myself – so says the University of Washington and after George Lucas destroyed my childhood with Episodes I, II, and III, one other digital media guy takes 12 minutes and tells a story that, well, that if made into a movie wouldn’t have bit the big dead Chihuahua. (Come on, EpiOne was really bad.) 

 

But with the world of Star Wars fans (nerds?) out there, don’t you think George, er, Mr. Lucas, could have made a better film if he’d have listened?  I think so – and so even with all the beautiful digital effects, it all comes down to a good tale well told and in this case, that needed audience participation.   

Jess Gronholm's curator insight, July 26, 2013 3:23 PM

This is a great article about the future of storytelling. I love this point. "Art and science (or technology) are often imagined to be totally separate – but this is not, and never has been, true."

Bad Spoon's curator insight, August 8, 2013 1:15 AM

Les évolutions technologiques - notamment les applications mobiles - et l'interaction avec les utilisateurs offrent de nouveaux terrains de jeu pour utiliser le storytelling comme un outil marketing

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University of Macau Moves Over the China Border - New York Times

University of Macau Moves Over the China Border - New York Times | Teaching High School Chinese | Scoop.it
New York Times University of Macau Moves Over the China Border New York Times HONG KONG — While there are plenty of academic institutions looking to enter China, the University of Macau is taking a more radical approach: It is abandoning its...
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Whiteboard

Whiteboard | Teaching High School Chinese | Scoop.it

A Web Whiteboard is touch-friendly online whiteboard app that lets you use your computer, tablet or smartphone to easily draw sketches, collaborate with others and share them with the world


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Nik Peachey's curator insight, August 7, 2013 2:57 AM

This is a nice simple browser based whiteboard app that runs in the browser on most devices. Would be nice to have a few more features, such as import images etc, but there is also a lot to be said for simplicity.

Nenad Mirkov's curator insight, August 7, 2013 7:11 AM

Easy and usefull :)

Lorie Callander's curator insight, August 16, 2013 11:45 AM

I am trying this too. We'll see. There is also a teacher sign-up for limited sharing with and among students etc. I just want a whiteboard that I can easily access without making plans to leave my classroom to go to where the, difficult to navigate and use, whiteboard is.

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Anyone Still Listening? Educators Consider Killing the Lecture

Anyone Still Listening? Educators Consider Killing the Lecture | Teaching High School Chinese | Scoop.it
Though some teachers are still adamantly holding onto traditional formal lectures, many others are considering whether this is an ineffective and outdated model that no longer works in the information age.

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Eme Ric's comment, July 26, 2013 5:24 PM
There are others ways. It's not lecture or online, hopefully
Eme Ric's comment, July 26, 2013 5:24 PM
There are others ways. It's not lecture or online, hopefully.
Heather Thompson's comment, July 26, 2013 5:40 PM
agreed engaged learning can happen in a range of ways. Face to face engages differently
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How interactive technology is transforming storytelling

How interactive technology is transforming storytelling | Teaching High School Chinese | Scoop.it

Three things really fascinate me about the new digital writing toolkit: the possibility of increased immersion in a story, the ability to represent choice, and the way the audience can influence the story. I'll take them one by one.


Via Nik Peachey
more...
Chad Clark's curator insight, July 23, 2013 2:41 PM

A “good tale well told” transcends the medium by which it is relayed.  Credit is due Naomi Alderman for saying as much, or rather writing as much in this brief but value-packed article.  (At one point she confesses to being an instructor of creative writing as well as digital media; her article resonates with familiarity of those two areas of expertise.)  For additional reading re: Immersion, I recommend Frank Rose’s The Art of Immersion.   As to “representing choice” – am I the only avid reader who as a kid tried to get into the Choose Your Own Adventure books but ultimately preferred my bound page to be more of “Calvinoesque”?  (And for the record, I still hate seeing the following words in a periodical: to continue reading, turn to page…) 

 

But with digital media the other shoe has fallen. 

 

In conclusion Alderman speaks to audience participation. I can’t help but think of The Rocky Horror Picture Show whenever I see those two words – audience and participation – together, but alas, I wish I could think Star Wars, Episode One.  You see just last night I watched a 12 minute video simply titled “What If Star Wars: Episode I" Was Good?” This video is one man’s take on how to make EpiOne better, er, um, good even.  Now I’m a huge Star Wars fan, having seen Episode IV: A New Hope when I was only 5.  I’m also a digital media guy myself – so says the University of Washington and after George Lucas destroyed my childhood with Episodes I, II, and III, one other digital media guy takes 12 minutes and tells a story that, well, that if made into a movie wouldn’t have bit the big dead Chihuahua. (Come on, EpiOne was really bad.) 

 

But with the world of Star Wars fans (nerds?) out there, don’t you think George, er, Mr. Lucas, could have made a better film if he’d have listened?  I think so – and so even with all the beautiful digital effects, it all comes down to a good tale well told and in this case, that needed audience participation.   

Jess Gronholm's curator insight, July 26, 2013 3:23 PM

This is a great article about the future of storytelling. I love this point. "Art and science (or technology) are often imagined to be totally separate – but this is not, and never has been, true."

Bad Spoon's curator insight, August 8, 2013 1:15 AM

Les évolutions technologiques - notamment les applications mobiles - et l'interaction avec les utilisateurs offrent de nouveaux terrains de jeu pour utiliser le storytelling comme un outil marketing

Rescooped by WeifangWang from Interactive Teaching and Learning
Scoop.it!

12 Principles Of Mobile Learning

12 Principles Of Mobile Learning | Teaching High School Chinese | Scoop.it

Via Beth Dichter, Dennis T OConnor, Stewart-Marshall, Anne Whaits
more...
danahawkins's comment, August 8, 2013 10:34 PM
The curation comment is interesting... I think it's fantastic that students are able to gain these skills without the assistance of a teacher, but ultimately if they veer off the path or have been misguided, they will always need a facilitator to not only show students the tools but also give them some best practice ideas.
Viljenka Savli (http://www2.arnes.si/~sopvsavl/)'s curator insight, August 13, 2013 2:13 AM

A new approach to learning and teaching concerns students' selflearning and assessing and of course techer's coaching. More about main principals in this article...

Mary Kate Lavin's curator insight, February 6, 2014 2:39 PM

This describes the 12 principles of mobile learning.  It describes not only how to use technology in classes but also the reasoning behind using it.  

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Learning Chinese - A fascinating, artistic and beautiful language with a rich cultural heritage!

Culture chinese-straight a charismatic, quite some alias admirable tamashek in addition to high sleek teaching... http://t.co/V2ia4Xy0AF
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