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Personal branding - do it yourself

A Do It Yourself Guide to Personal Branding. In today’s digital social world, with our identity crossing various social networks it can be a challenge to deci
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Scooped by Robert Wyszyński
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Ralph Waldo Emerson - Spiritual Laws

Essays: First Series and Essays: Second Series is a collection of essays written by Ralph Waldo Emerson, published in 1841, concerning transcendentalism. Ral...
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26 Teacher Tools To Create Online Assessments

26 Teacher Tools To Create Online Assessments | teaching | Scoop.it

You teach, which means you need to know what students do and don’t understand.

Which means you need to assess.

You teach in the 21st century, which means you use the internet and digital tools to plan, share, and curate learning.

Which means online assessments could be a boon to your teaching, whether for blended learning, a flipped classroom, eLearning, to better communicate learning progress to parents, or for students to track their own mastery.


Via Ana Cristina Pratas, Alfredo Corell, Dennis T OConnor
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Saberes Sin Fronteras OVS's curator insight, January 23, 2014 7:29 PM

Herramientas para la evaluacion  en enseñanza online

Agora Abierta's curator insight, January 25, 2014 2:55 PM

Listly para compartir recursos de evaluación para el profesorado.

Lori Wilk's curator insight, February 2, 2014 12:08 AM

I will definitely have some feedback after reviewing these tools to create online assessments. Creating assessments is an important first step because you don't give the prescription on how to fix a business before you've figured out what the problem are-that's why you begin with the assessments- they become your base starting point of reference. This article has tools to help you create those online assessments.Let me know which are your favorite tools. 

Rescooped by Robert Wyszyński from MarketingHits
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How To Create A Perfect Tweet [INFOGRAPHIC]

How To Create A Perfect Tweet [INFOGRAPHIC] | teaching | Scoop.it
Much has been written about how to write the perfect tweet, from what link shortener to use to how many characters to leave room for retweets.
Now the folks at Neomobile have tried their hand at creating a guide to composing the perfect tweet.

Via Brian Yanish - MarketingHits.com
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Pyramid Point Acct.'s curator insight, March 9, 2015 8:44 AM

how to write a best tweet....

Martin (Marty) Smith's curator insight, March 13, 2015 7:58 AM

Great Brian Yanish share (as always).

Tamasa Nelson's curator insight, March 16, 2015 10:49 PM

Info graphics are a great way to assemble and distribute information, especially data in one document. Teachers can request their students to compile data and create a visual to share quantifiable information.

Rescooped by Robert Wyszyński from Startup Revolution
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Lessons In Love From Starbucks CEO [VIDEO]

Lessons In Love From Starbucks CEO [VIDEO] | teaching | Scoop.it

Via Martin (Marty) Smith
Robert Wyszyński's insight:

authenticity is the future trend

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Kristine Putt's comment, August 10, 2013 4:24 PM
Is Starbucks in contradiction with "Love is the killer app" by advocating "Bring your gun to Starbucks day?" Does this move pose the question of brand integrity? What do they stand for, love or packing heat? To me, these seem to be conflicting brand personalities. http://mashable.com/2013/08/09/bring-your-gun-starbucks/
Martin (Marty) Smith's comment, August 10, 2013 6:15 PM
My read on the guns at Starbucks is NOT that it is a brand event as much as a brand kidnapping by gun advocates. I don't see guns as consistent with Schultz stands on other issues and the over (what they stand to gain) is so tiny compared to the under (what they stand to lose) it feels like a brand kidnap more than anything Starbucks is behind. If Starbucks is saying Starbucks = support for guns then I stand corrected and your read is correct (DAMAGE). It just felt like a kidnap to me on reading the piece and any brand can be kidnapped at any time by anyone. Most strong brands, and I would put Starbucks in this group, bounce back since the overall truth wins out in the end (despite the kidnap).
Kristine Putt's comment, August 10, 2013 7:06 PM
Yes, you're right. It does sound like a brand "kidnapping." Although, in an effort to protect its own reputation, I'm kind of thinking that it would be wise for Starbucks to "just say no" to this group - meaning, anyone coming in with a gun strapped to their sides would be 86'd. Imagine if something really terrible happened as a result of this "kidnapping" and Starbucks as faced with an upward battle to repair their brand reputation, all of which could have been easily avoided by simply not catering to the gun group. Not being negative, just looking at the possible outcome and weighing the risks. If it were my brand? No way, not a risk worth taking. Having said all this, absolutely love the original philosophy Starbucks was built on! I believe more brands are learning to embrace an empathic business platform. I hope so anyway :)