Higher Ed Teaching - Marketing, Sales and Digital
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Scooped by Donna Geary
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Best Thinker Webinars - Social Media Today

Best Thinker Webinars - Social Media Today | Higher Ed Teaching - Marketing, Sales and Digital | Scoop.it
I went on to talk about the consolidation of marketing and the “elephant footprints” we are seeing the market by Oracle, Salesforce and Adobe buying up discrete pieces of this landscape and rolling them into a “marketing ...
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Bluewolf | Why Gartner's Future of CRM Looks Bright for Salesforce ...

Bluewolf | Why Gartner's Future of CRM Looks Bright for Salesforce ... | Higher Ed Teaching - Marketing, Sales and Digital | Scoop.it
Salesforce Echoes Top CRM Trends: Mobile, Social, Analytics in 2014. ... In this comprehensive assessment Gartner outlined that customer relationship management (CRM) solutions will be at the heart of digital initiatives in 2014.
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CRM Watchlist 2014 Winners: Going Marketing - Enterprise Irregulars

CRM Watchlist 2014 Winners: Going Marketing - Enterprise Irregulars | Higher Ed Teaching - Marketing, Sales and Digital | Scoop.it
CRM Watchlist 2014 Winners: Going Marketing
Enterprise Irregulars
There is NO question that for the last 3 years that marketing and marketers have jumped full bore into the 21st century. Gartner forecasts a $4.28 billion market by 2016.
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Rescooped by Donna Geary from Advertising Education
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No More Generalists in Marketing

No More Generalists in Marketing | Higher Ed Teaching - Marketing, Sales and Digital | Scoop.it

In the online world, rapidly becoming the only world that matters to many of us, specialists rule the day...Strangely (or not) entire cultures have grown up around the type of people who are Facebook users verses Twitter users, texters versus people who use voicemail. (I have a friend who says on his voice mail that he never responds to voicemail.)VCulture is driving marketing because the mass in mass marketing is going away. That's not news, but what is replacing it, is. We're going from mass marketing to communicating among micro cultures.A fable: Recently I needed glasses. I decided to try Warby Parker, an online purveyor of glasses with a certain look to their website, a certain flavor to their images, a certain culture. For every pair of glasses a customer purchases, they donate a pair, after the one-for-one Tom's Shoes model. There exists an entire culture-class of glasses buyers who want style, a good price, and to feel like they've done something good. The culture of Warby Parker is as distinct from Lenscrafters as Four Barrel Coffee is from Starbucks....


Via Jeff Domansky, Anthony Kalamut
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The Social Science of Social Selling - Gartner Blog Network

The Social Science of Social Selling - Gartner Blog Network | Higher Ed Teaching - Marketing, Sales and Digital | Scoop.it
... science of social selling. One insight that emerged from our most recent Gartner Social Marketing Survey (subscription required) is that most digital marketers are only beginning to explore this rich tundra.
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Digital Literacy by @ericschwartzman » Blog Archive Salesforce ...

Digital Literacy by @ericschwartzman » Blog Archive Salesforce ... | Higher Ed Teaching - Marketing, Sales and Digital | Scoop.it
In this episode, Jeffrey L. Cohen, from the content marketing team at Salesforce Marketing Cloud and I discuss content marketing, social media monitoring, engagement dashboards and big data analysis. ...
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Rescooped by Donna Geary from Transmedia, transmedia storytelling in education
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iPHONES & iPADS {Live Updates} • Word Lens, The Augmented Reality Translation App, Now On Android

iPHONES & iPADS {Live Updates} • Word Lens, The Augmented Reality Translation App, Now On Android | Higher Ed Teaching - Marketing, Sales and Digital | Scoop.it
The top stories on Augmented reality from TweetMeme. (RT: iPHONES & iPADS {Live Updates} • Word Lens, The Augmented Reality Translati..

Via jasonohler
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Rescooped by Donna Geary from Technology in Education
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13 Ways Technology Can Improve Student Writing - Edudemic

13 Ways Technology Can Improve Student Writing - Edudemic | Higher Ed Teaching - Marketing, Sales and Digital | Scoop.it
As an Edudemic reader, you are well versed in the importance of technology in education. But are you aware of the specific role it can play in writing? Take a look at the findings of a recent study.

Via Yasemin Allsop
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