The teaching of business communication is undergoing a transformation because of six dramatic changes that are explained in this video.
These factors shape a different workplace in the 21st century and require students to learn new and better ways to communicate.
For example, the trend away from the old communication model as a monologue, as in a typical sales letter, to the new communication model as a dialogue, such as on Facebook business page, is not a fad. It's a fundamental shift in the way we communicate. Companies are no longer in control of their messages and must adapt to a world in which customers and other stakeholders demand to participate in and influence the conversation.
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