The 8 Step Approach to Successful Content Marketing by Douglas Karr on Marketing Technology Blog Vertical Measures has developed an 8-step approach for developing a successful content marketing project that includes strategy development, ideation, content creation, optimization, content promotion, distribution, lead nurturing and measurement. Viewing this content marketing as a cohesive strategy throughout the customer lifecycle is imperative because it aligns the content with the stage or intent that the visitor to your site and ensures there’s a path to conversion.+ “ Content creation is on the rise. With nearly 50% of companies now having content marketing strategies and costing 62% less than traditional marketing, creating original contnet can be a lot to take on. A solid team, ste plan, and good knowledge of your industry can be a fun and rewarding way to create successful content! ”This is a great infographic that provides a solid approach for companies with content departments or outsourced resources to ensure there’s alignment and process to the means they’re researching, developing, executing, promoting and measuring their content productivity and return on investment.+ Read more: The 8 Step Approach to Successful Content Marketing | Marketing Technology Blog http://www.marketingtechblog.com/content-marketing-steps/#ixzz36AvpbtSf ; Under Creative Commons License: Attribution Follow us: @mktgtechblog on Twitter | marketingtechnology on Facebook
Via Russ Merz, Ph.D.
In 2012, the blogosphere was filled with stories about Innovation in Education, how technology changes everything, and how the growing edtech market was embraced to the point where there was speculation towards the end of the year that perhaps there...
This is an amazing article that's really gets to the heart of the matter about why shifts in education are difficult, necessary, and political.
Henry A. Giroux | The War Against Teachers as Public Intellectuals in Dark Times Truth-Out The more hidden and hard assumption at work here is that teachers cannot be intellectuals, cannot think imaginatively and cannot engage in forms of pedagogy...
89.3 KPCC (blog) US grant funds $20000 teacher bonuses at 'high-need' LA schools 89.3 KPCC (blog) Los Angeles Unified Schools Superintendent John Deasy said that a $49 million federal grant awarded to the district this week to improve teacher...
In today’s computer oriented world, games can be educational and fun. Educational games and educational game sites abound on the internet today. Most of those sites are promoting games that make learning fun.Read more .
My View: Predictions for the next decades of education CNN (blog) He is the author of “The Shift Age”, "Shift Ed: A Call to Action for Transforming K-12 Education" and "Entering the Shift Age." He has been a contributor to Oprah.com.
Wall Street Journal Education Reform Gets a Hollywood Boost Wall Street Journal The movie features Maggie Gyllenhaal and Viola Davis as a parent-and-teacher duo who team up to turn around a chronically failing public school.
UM professors seek to improve teaching through Pedagogy Project The Missoulian The Pedagogy Project at the University of Montana was started four years ago by Tobin Shearer to bring professors from a range of departments across the campus together...
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