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Teaching a Modern Business Communication Course
An online magazine by Bovee & Thill, authors of the leading textbooks in business communication, featuring resources for business communication and business writing instructors. For more information about Bovee & Thill texts and the exclusive, superior materials they provide for teaching a modern course, visit http://boveeandthillbusinesscommunicationblog.com. For instructor examination copies, go to http://blog.businesscommunicationnetwork.com/texts, or write to samplingdept@pearson.com. To find your local sales representative, go to http://www.pearsonhighered.com/educator/replocator. To contact the authors, send an email to hotline@businesscommunicationblog.com.
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Educational App Store for Higher Education

Educational App Store for Higher Education | Teaching a Modern Business Communication Course | Scoop.it

The Educational App Store is the marketplace for all mobile educational apps. . .

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Helping Students Adapt Their Resumes to the Challenges of Today's Job Market


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Bovee & Thill's Online Magazines for Business Communication's insight:

Identifying and landing a job can be a long and difficult process for students in today's market. Fortunately, the skills you're helping them develop in this course will give them a competitive advantage.

As with any message, understanding the target audience is vital in employment communication. This includes understanding the changing world of work and looking at the situation from the employer's perspective.

With these insights in mind, students can take steps—starting right now—to make themselves more valuable to potential employers.

Developing an employment portfolio and establishing a personal brand, even as a student, are important tasks, and the business communication course is an ideal venue for starting these efforts. . . .

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Bovee & Thill's Online Magazines for Business Communication's curator insight, January 7, 6:33 PM

In today's tough job market, it's more important than ever for candidates to adapt their communication efforts to each opportunity they pursue. The latest editions of Bovee and Thill textbooks show students exactly how to do this in three realistic scenarios, using real job openings.

After you've watched this video, visit the sites below for additional information that will make your teaching easier and more effective. . .

Bovee & Thill's Online Magazines for Business Communication's curator insight, January 7, 10:24 PM

In today's tough job market, it's more important than ever for candidates to adapt their communication efforts to each opportunity they pursue. The latest editions of Bovee and Thill textbooks show students exactly how to do this in three realistic scenarios, using real job openings.

After you've watched this video, visit the sites below for additional information that will make your teaching easier and more effective. . .

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How Video, Infographics, and Social Media Are Changing the Job-Application and Resume Universe


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Bovee & Thill's Online Magazines for Business Communication's insight:

Résumés are as much art as science, and there is more than one way to be successful with them—particularly in today's multimedia, social-media environment, where students can find an overwhelming array of possibilities.

Bovée and Thill texts introduce students to the full range of options, from traditional résumés to innovations such as infographic and video résumés, and show them how to apply what they've learned in this course to their job search efforts. These new tools create exciting opportunities for job seekers, but they must be used with care. . .

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Bovee & Thill's Online Magazines for Business Communication's curator insight, January 7, 6:28 PM

Résumés are as much art as science, and there is more than one way to be successful with them—particularly in today's multimedia, social-media environment, where students can find an overwhelming array of possibilities.

Bovée and Thill texts introduce students to the full range of options, from traditional résumés to innovations such as infographic and video résumés, and show them how to apply what they've learned in this course to their job search efforts. These new tools create exciting opportunities for job seekers, but they must be used with care. . .

Bovee & Thill's Online Magazines for Business Communication's curator insight, January 7, 10:23 PM

Résumés are as much art as science, and there is more than one way to be successful with them—particularly in today's multimedia, social-media environment, where students can find an overwhelming array of possibilities.

Bovée and Thill texts introduce students to the full range of options, from traditional résumés to innovations such as infographic and video résumés, and show them how to apply what they've learned in this course to their job search efforts. These new tools create exciting opportunities for job seekers, but they must be used with care. . .

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Helping Students Apply Their Skills to the Job Search Process


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Bovee & Thill's Online Magazines for Business Communication's curator insight, January 7, 9:15 PM

Identifying and landing a job can be a long and difficult process for students in today's market. Fortunately, the skills you're helping them develop in this course will give them a competitive advantage.

As with any message, understanding the target audience is vital in employment communication. This includes understanding the changing world of work and looking at the situation from the employer's perspective.

With these insights in mind, students can take steps—starting right now—to make themselves more valuable to potential employers.

Developing an employment portfolio and establishing a personal brand, even as a student, are important tasks, and the business communication course is an ideal venue for starting these efforts. . .

Bovee & Thill's Online Magazines for Business Communication's curator insight, January 7, 10:22 PM

Identifying and landing a job can be a long and difficult process for students in today's market. Fortunately, the skills you're helping them develop in this course will give them a competitive advantage.

As with any message, understanding the target audience is vital in employment communication. This includes understanding the changing world of work and looking at the situation from the employer's perspective.

With these insights in mind, students can take steps—starting right now—to make themselves more valuable to potential employers.

Developing an employment portfolio and establishing a personal brand, even as a student, are important tasks, and the business communication course is an ideal venue for starting these efforts. . .

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These Maps Prove Americans Speak Totally Different Versions of the English Language

These Maps Prove Americans Speak Totally Different Versions of the English Language | Teaching a Modern Business Communication Course | Scoop.it

American English dialects and pronunciation have been a point of interest from coast to coast among linguists for years. 


Bovee & Thill's Online Magazines for Business Communication's insight:

In this 90-second video clip below, we explore how some of the most contentious words and phrases are pronounced in the different parts of the country.



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Exclusive Teaching Resources for Business Communication Instructors

Exclusive Teaching Resources for Business Communication Instructors | Teaching a Modern Business Communication Course | Scoop.it
Created by Bovee and Thill, the authors of the best-selling college textbooks in business communication for more than 25 years, and the recognized leaders in social and electronic media.
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The Value of Proofreading: The World’s Most Expensive Typos

The Value of Proofreading: The World’s Most Expensive Typos | Teaching a Modern Business Communication Course | Scoop.it
When you think of typos, you think of grammar and poor middle school grades. It’s hard to imagine that in this day and age a typo of any serious consequence can make it through the cracks, with spell-check being an automatic feature in most email services and office software.
Bovee & Thill's Online Magazines for Business Communication's insight:

The typo, it seems, will likely never go away completely because its very existence is a reflection of the human element in everyday life. It usually also seems like the consequences of some of these more influential typos result in some people winning some people losing.


Is it karma or luck? Here are some of the more expensive and prominently featured typos and errors in the last decade or so.

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Bovee & Thill's Customer Service

Bovee & Thill's Customer Service | Teaching a Modern Business Communication Course | Scoop.it

"Here's how to send a message to Bovee and Thill."

Bovee & Thill's Online Magazines for Business Communication's insight:

Click the title of this article, "Bovee & Thill's Customer Service," which will take you to a brief form to fill out and send directly to Bovee & Thill for prompt customer service.


Do you have a suggestion? Do you have a question or concern about a Bovee & Thill textbook, online material, or supplements? Let Bovee & Thill know today!


Alternatively, you can send a message to cbovee@businesscommunicationblog.com.


NEED AN EXAM COPY?

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Materials for Instructors: Business Communication Pictorial Gallery on Pinterest, a Virtual Pinboard

Pinterest lets you organize and share all the beautiful things you find on the web. It's a social networking and social publishing site based on photos and videos. . . 

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10 International Business Customs Your Students Should Remember When Traveling

10 International Business Customs Your Students Should Remember When Traveling | Teaching a Modern Business Communication Course | Scoop.it
English is often considered to be the international language of business, but, as business grows more global, it's becoming more important than ever for executives and employees to respect other cultures' business customs.
Bovee & Thill's Online Magazines for Business Communication's insight:

When traveling to other countries to do business, research is key. In some countries, actions that Americans take for granted, like looking a superior in the eye, can be considered rude. While in America business meetings are all about business, in many nations it's disrespectful not to inquire about one's health and family before talking about business matters. . .

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LeanneStewart's curator insight, April 28, 2013 2:23 PM

I'd be interested in seeing if these 10 business customs were universally agreed upon by other countries when dealing with the American student, traveler, or business person. 

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How Does Your "Essentials" Business Communication Textbook Measure Up? Take This Interactive Quiz to Find Out!

How Does Your "Essentials" Business Communication Textbook Measure Up? Take This Interactive Quiz to Find Out! | Teaching a Modern Business Communication Course | Scoop.it

Take this 20-question interactive quiz to find out how your "essentials" textbook measures up.



Bovee & Thill's Online Magazines for Business Communication's insight:

This 20-question interactive checklist with automatic scoring will quickly tell you how your current "essentials" business communication text measures up.



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33 Indispensable Keys to Teaching a Modern Business Communication Course

Are you covering the right topics for your course to be considered up to date? For example, are you giving adequate coverage to social media and electronic communication? Find out now if your course measures up.


Business communication is undergoing dramatic change. Discover the 33 keys to teaching a modern business communication course, so that your students will be prepared for today's challenging workplaces.

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What's New in Teaching Business Communication? Teach Your Students These Nine Compositional Modes for Social Media

Social media are so pervasive today in large and small businesses, it's important for business communication instructors to teach students how to write when they use these new social media tools."

Bovee & Thill's Online Magazines for Business Communication's insight:

Students should learn how to write tweets for Twitter and other microblogs, and text messages for services such as Yahoo Messenger and Skype, posts for corporate blogs, and status updates, announcements, and responses to both positive and negative complaints from customers by way of a business's page on Facebook, and for social networking on LinkedIn and Plaxo, and for collaboration on wikis.


Teach your students to succeed when they write using social media by helping them sharpen their skills for each of these nine compositional modes that only Courtland Bovee and his coauthor, John Thill, describe in their texts.

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What's New in Teaching Business Communication? Visual Media Chapter Adds an Important Medium

What's New in Teaching Business Communication? Visual Media Chapter Adds an Important Medium | Teaching a Modern Business Communication Course | Scoop.it
Bovee & Thill's Online Magazines for Business Communication's insight:

This video discusses an important medium that has now, for the first time, been integrated into a business communication text's visual media chapter.

Video has become a core business medium. In fact, one could argue that video is almost as revolutionary as social media, given how many business messages that were once delivered in written format are now delivered via video.


And just as document design, presentation slides, web writing, and other tasks moved out of the specialist realm and became mainstream skill expectations, many employees are now expected to be able to do basic video work for training courses, product demos, video news releases, customer service, and other routine applications.

With companies such as Zappos encouraging video uploads from job applicants, video could become significant in employment communication as well.

Just as Courtand Bovee and John Thill were the first business communication authors to cover social media, they now once again lead the way in new topic coverage by adding a unique section on video production as part of Chapter 9, Visual Media, in their text, Business Communication Today, 12th Ed.  It guides students through preproduction, production, and post production, with simple hands-on advice at each stage.

Students can learn even more about video production by visiting a website described in one of the book's Learn More features that offers a wealth of advice on producing quality videos.

As more and more companies rely on video for internal and external communication, learning some basic video skills will make students more effective and more valuable communicators. You are strongly encouraged to include video production as part of your full-spectrum business communication course. Business Communication Today, 12th Edition, would be the ideal text for you to use, because it's the only business communication text that offers coverage of business video.

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Bovee & Thill's Online Magazines for Business Communication's curator insight, September 26, 2013 7:01 PM

Video has become a core business medium. In fact, one could argue that video is almost as revolutionary as social media, given how many business messages that were once delivered in written format are now delivered via video.

And just as document design, presentation slides, web writing, and other tasks moved out of the specialist realm and became mainstream skill expectations, many employees are now expected to be able to do basic video work for training courses, product demos, video news releases, customer service, and other routine applications.

With companies such as Zappos encouraging video uploads from job applicants, video could become significant in employment communication as well.

Bovee & Thill's Online Magazines for Business Communication's curator insight, September 26, 2013 7:05 PM

Video has become a core business medium. In fact, one could argue that video is almost as revolutionary as social media, given how many business messages that were once delivered in written format are now delivered via video.

And just as document design, presentation slides, web writing, and other tasks moved out of the specialist realm and became mainstream skill expectations, many employees are now expected to be able to do basic video work for training courses, product demos, video news releases, customer service, and other routine applications.

With companies such as Zappos encouraging video uploads from job applicants, video could become significant in employment communication as well.

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Students Need to Learn These Nine Compositional Modes for Social Media -- 2014 Update

What's New in Teaching Business Communication? Students Need to Learn These Nine Compositional Modes for Social Media - Expert Speaker: Courtland Bovee Socia...

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Bovee & Thill's Online Magazines for Business Communication's curator insight, January 7, 6:34 PM

Social media are so pervasive today in large and small businesses, it's important for business communication instructors to teach students how to write when they use these new media tools.

After you've watched this video, visit the sites below for additional information that will make your teaching easier and more effective. . .

Bovee & Thill's Online Magazines for Business Communication's curator insight, January 7, 10:25 PM

Social media are so pervasive today in large and small businesses, it's important for business communication instructors to teach students how to write when they use these new media tools. . .

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Subscribe to a free newsletter, Teaching Business Communication Updates

Subscribe to a free newsletter, Teaching Business Communication Updates | Teaching a Modern Business Communication Course | Scoop.it
Bovee & Thill's Online Magazines for Business Communication's insight:

You can receive our free newsletter that's issued several times each fall and spring. It includes news about important developments and the latest trends affecting the field, announcements of new editions of our textbooks, and links for downloading exciting new supplementary materials for your classes.

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Bovee & Thill's Online Magazines for Business Communication's curator insight, February 20, 7:41 PM

You can receive our free newsletter that's issued several times each fall and spring. It includes news about important developments and the latest trends affecting the field, announcements of new editions of our textbooks, and links for downloading exciting new supplementary materials for your classes.

Bovee & Thill's Online Magazines for Business Communication's curator insight, March 3, 6:50 PM

You can receive our free newsletter that's issued several times each fall and spring. It includes news about important developments and the latest trends affecting the field, announcements of new editions of our textbooks, and links for downloading exciting new supplementary materials for your classes.

Bovee & Thill's Online Magazines for Business Communication's curator insight, March 3, 6:54 PM
You can receive our free newsletter that's issued several times each fall and spring. It includes news about important developments and the latest trends affecting the field, announcements of new editions of our textbooks, and links for downloading exciting new supplementary materials for your classes.
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Present This Overlooked Topic to Give Your Students the Competitive Edge in Today's Tough Job Market

What's New in Teaching Business Communication? Present This Overlooked Topic to Give Your Students the Competitive Edge  in Today's Tough Job Market -- Expert Speaker: Courtland Bovee


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Bovee & Thill's Online Magazines for Business Communication's curator insight, November 18, 2013 3:25 PM

Students have been communicating their entire lives, of course, but if they don't have a lot of work experience yet, meeting the expectations of a professional environment might require some adjustment.


Therefore, Bovee and Thill have included a section on "Communicating as a Professional," as well as a series of sidebars with the theme, "The Art of Professionalism" in Business Communication Today, 12th Edition. . .

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Vital Bookmarks for Teaching Business Communication

Vital Bookmarks for Teaching Business Communication | Teaching a Modern Business Communication Course | Scoop.it

"This graphic from Symbaloo enables you to quickly access links to important sites on the web relating to teaching business communication."


Bovee & Thill's Online Magazines for Business Communication's insight:

To see the full chart containing all 62 links, click "Start Using This Webmix" (the orange bar in the right-hand bottom corner.).

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A Great Guide for Teaching Students about Digital Footprint

A Great Guide for Teaching Students about Digital Footprint | Teaching a Modern Business Communication Course | Scoop.it

Have you ever Googled yourself ? Have you ever checked your virtual identity? Do you know that you leave a digital footprint every time you get online? Do you know that whatever you do online is accumulated into a digital dossier traceable by others? These and several other similar questions are but the emerging tip of the sinking iceberg--one that is packed full of concerns related to issues of our online identity and privacy issues.

Bovee & Thill's Online Magazines for Business Communication's insight:

Managing one’s digital identity is a skill that we need to learn and teach our kids and students about. In a world digitally focused, the boundaries between the real and virtual are blurred.


As teachers and educators, we need to be a role model for our students and show them how they can interact with the virtual world and what they should do to keep themselves safe. . .

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Online Storytelling: Show Students How to Take Customers Behind the Scenes with Business Writing Skills

Online Storytelling: Show Students How to Take Customers Behind the Scenes with Business Writing Skills | Teaching a Modern Business Communication Course | Scoop.it
When you tell your business story, give your customers insider access to what goes on behind closed doors.




Bovee & Thill's Online Magazines for Business Communication's insight:

Our culture has an interesting fascination with getting behind closed doors. We love to know what is going on behind the scenes or behind the curtain.


We aren’t just satisfied with what is happening. Our curiosity gets the best of us and we want to know the “how” and the “why” of things. This is one of the reasons why we see so many new DVDs released with extra scenes, commentary, and behind the scenes footage. It’s why many of us enjoy watching or listening to documentaries. And we all love a good story. . .


Note: Some of the most effective business messages, from advertising to proporsals to personal branding, rely on storytelling techniques. Only Bovee & Thill offer hands-on advice and multiple activities to help students develop "business-class" narrative techniques.



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Can Your Business Communication Textbook Pass This Google Test? (See test below.)

Can Your Business Communication Textbook Pass This Google Test? (See test below.) | Teaching a Modern Business Communication Course | Scoop.it
Bovee & Thill's Online Magazines for Business Communication's insight:

Social media are revolutionizing business communication—even companies that don't use these tools yet are affected by new audience behaviors and expectations.

Is your business communication textbook informed by real-life, hands-on experience with social media? We invite you to try a simple experiment.

1. Google the following keywords: Bovee Thill social media


How many results do you see?

2. Now search for social media along with the names of the authors
    of your current text.


How do the results compare with the Bovee and Thill search?

Which authors names do you see associated with social media sites, such as Pinterest, Twitter, Facebook, LinkedIn, Google+, Instagram, Flickr, SlideShare, SlideBoom, Authorstream, My Docstoc, StumbleUpon, Scribd, Photobucket, SlickPic, Fotki, 23, Bag the Web, About.Me, Twylah,  Scoop.it, Skype, WhatsApp, Yahoo Messenger, My Zimbio, Clipular, Tumblr, PDFcast.org, AWeber, BombBomb, PRLog, Calameo, Gazhoo, Symbaloo, Kippt, Redux, Storify, Yahoo Pipes, Rockpack, Plaxo, Waywire, Bovee and Thill's Business Communication Blog, Business Communication Headline News, Instapaper, and YouTube?

The answer: You'll see Bovee and Thill associated with dozens of social media sites, including the 45 sites mentioned above. All other business communication authors: practically none.

The reason for this discrepancy is that Bovee and Thill use the social media tools they write about, and they've been active and innovative practitioners for years now. This deep experience is reflected in their textbooks, with thoroughly integrated coverage of social media practices and dozens of real-world social media cases and student exercises. For other authors, social media appear to be largely an abstract concept.

Which textbooks would you and your students benefit from the most?

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Learn about the Unique Features of Real-Time Updates

Real-Time Updates is a unique service that keeps Bovee & Thill's business communication textbooks perpetually up to date.
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Pearson's Customer Support for Educators

Pearson's Customer Support for Educators | Teaching a Modern Business Communication Course | Scoop.it
Pearson has made a strong commitment to provide you with the best customer service possible.
Bovee & Thill's Online Magazines for Business Communication's insight:

Go this this page if you want to locate your Pearson local rep, request an exam copy of a Bovee and Thill text, get a desk copy and ancillary materials, download Bovee and Thill supplements, and more.


WANT TO REACH BOVEE & THILL with a question or concern?

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Teaching Business Communication Using Screencasts about Twitter, Facebook, and LinkedIn

Instructors and and students can learn about Twitter, Facebook, and LinkedIn from these three screencasts.


These screencasts are available exclusively to Bovee & Thill adopters and their students.

Bovee & Thill's Online Magazines for Business Communication's insight:

Your students can learn more about Twitter, Facebook, and LinkedIn with these three screencasts.


LinkedIn Screencast


This brief introduction to the LinkedIn professional networking system starts with a high-level overview of LinkedIn, then describe its increasingly important role in business communication. It moves on to define some of the essential concepts that every LinkedIn user should understand and previews some of the many ways that LinkedIn can help students achieve their career goals. Importantly, it also explains how LinkedIn differs from consumer-oriented social networks and why credibility is so important in the LinkedIn model.


Facebook Screencast


This screencast explains how Facebook has evolved into a powerful business communication platform that goes far beyond its original conception as a social network. It offers a tour of a Facebook home page, clarifies some essential concepts and features, explores the communication tools that Facebook offers. Along the way, it shows several examples of how large and small companies are using Facebook to connect with their customers.


Twitter Screencast


This screencast explains how to get started on the Twitter microblogging system. It starts with a quick look at Twitter and its essential functions and terminology, then shows how to set up a Twitter account, send tweets, and reply to or retweet tweets from other Twitter users. It concludes with advice on finding and following other users and using Twitter as a research and monitoring tool.

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Six Ways for Instructors to Effectively Use Social Media

Six Ways for Instructors to Effectively Use Social Media | Teaching a Modern Business Communication Course | Scoop.it

Using social media inside the classroom can be extremely effective.


You can increase productivity, communication, and understanding by using these six tips when using social media in your classroom. . .

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