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Teaching a Modern Business Communication Course
An online magazine by Bovee & Thill, authors of the leading textbooks in business communication, featuring resources for business communication and business writing instructors. For more information about Bovee & Thill texts and the exclusive, superior materials they provide for teaching a modern course, visit http://boveeandthillbusinesscommunicationblog.com. For instructor examination copies, go to http://blog.businesscommunicationnetwork.com/texts. To find your local sales representative, go to http://www.pearsonhighered.com/educator/replocator. To contact the authors, send an email to hotline@businesscommunicationblog.com. To get a free Comprehensive Guide to Business Communication Instructional Resources, visit http://blog.businesscommunicationnetwork.com/resources. Subscribe to a free weekly newsletter of new posts to all 10 of Bovee & Thill's Online Magazines: http://sco.lt/8kgeVV.
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The 8 Key Elements Of Digital Literacy

The 8 Key Elements Of Digital Literacy | Teaching a Modern Business Communication Course | Scoop.it
Many teachers have added ‘digital literacy’ as number four on the list of literacies their students should have (or be working towards, in most cases). Reading, writing, and math are now followed by digital literacy. Obviously, depending on the grade level  you teach, your students will have different abilities in each of the four areas, …
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22 Common Phrases We All Secretly Hate

22 Common Phrases We All Secretly Hate | Teaching a Modern Business Communication Course | Scoop.it

"What makes a phrase cringe-worthy?

"We asked which sayings bother people the most, and found that the common thread among the responses was uselessness. Often, the phrases that we find off-putting are those that serve as conversation fillers. . ."

Bovee & Thill's Online Magazines for Business Communication's insight:

"Business and Internet jargon ("There's no 'I' in team" and "This. So much this," respectively) are irritating in their own rights, but phrases said in day-to-day conversation can be the most grating."

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Three Linguistic Tricks to Teach Your Students That Build Trust

Three Linguistic Tricks to Teach Your Students That Build Trust | Teaching a Modern Business Communication Course | Scoop.it
When it comes to building trust, people generally think of nonverbal techniques. Here are tricks you can use within your actual language to increase trust.
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Guide to Using Twitter in Your Teaching

Guide to Using Twitter in Your Teaching | Teaching a Modern Business Communication Course | Scoop.it

Are you interested in using Twitter or other social media as a teaching tool? Our culture has transformed significantly where online distribution of ideas has become commonplace."

Bovee & Thill's Online Magazines for Business Communication's insight:

We’ve seen all sorts of creative use cases, but here are the most common forms: Instructors and students use Twitter for communication and conversation so they can keep the in-class discussion going after class!


Twitter is a great way to add context to content especially when students need to study a topic and find experts in the field and ask them questions on Twitter!

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Instructors Aren't So Different: How Instructors Are Using Social Media

Instructors Aren't So Different: How Instructors Are Using Social Media | Teaching a Modern Business Communication Course | Scoop.it
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Progressive training's curator insight, January 24, 6:04 AM

 How Instructors Are Using Social Media

 

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Students Should Use This Technique to Be Successful in Getting a Job

Students will have multiple opportunities to plan and refine their personal brand during the time they take a business communication course using a Bovee and Thill textbook."

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Bovee & Thill's Online Magazines for Business Communication's curator insight, October 22, 2013 5:51 PM

Chapter 8 offers tips on business applications of social media, which are key to personal branding, and our employment communication chapters guide students through the process of creating a résumé, building a network, and presenting themselves in interviews. Now, to give you an overview, here is what we teach students about a successful personal branding strategy. . .

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Teach Your Students the Modern Slide Design That Many Presentation Specialists Now Advocate

The complaint of "death by PowerPoint" is often voiced by audiences forced to sit through screen after screen of overstuffed bullet-point slides.

But presentations don't need to be so dull. As students learn in Bovee and Thill texts, the most important design decision for a presentation is whether to use conventional structured slides or the looser, free-form slides that many presentation specialists now advocate. If the text you're currently using is teaching only conventional bullet-point slide design, it isn't preparing students for the expectations of today's workplace.


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This Pilot Study Reveals the Trick to Keeping Students' Attention

This Pilot Study Reveals the Trick to Keeping Students' Attention | Teaching a Modern Business Communication Course | Scoop.it

For scientists who study learning, the ultimate quest is to unlock the secrets of engagement. How do we engage students in learning, and then keep them in that state?


So ardent is their search that it can lead them down paths that may seem, to the uninitiated, a bit silly — as demonstrated by two recent developments. . .

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Educational App Store for Higher Education

Educational App Store for Higher Education | Teaching a Modern Business Communication Course | Scoop.it

The Educational App Store is the marketplace for all mobile educational apps. . .

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Helping Students Adapt Their Resumes to the Challenges of Today's Job Market


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Bovee & Thill's Online Magazines for Business Communication's insight:

Identifying and landing a job can be a long and difficult process for students in today's market. Fortunately, the skills you're helping them develop in this course will give them a competitive advantage.

As with any message, understanding the target audience is vital in employment communication. This includes understanding the changing world of work and looking at the situation from the employer's perspective.

With these insights in mind, students can take steps—starting right now—to make themselves more valuable to potential employers.

Developing an employment portfolio and establishing a personal brand, even as a student, are important tasks, and the business communication course is an ideal venue for starting these efforts. . . .

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Bovee & Thill's Online Magazines for Business Communication's curator insight, January 7, 6:33 PM

In today's tough job market, it's more important than ever for candidates to adapt their communication efforts to each opportunity they pursue. The latest editions of Bovee and Thill textbooks show students exactly how to do this in three realistic scenarios, using real job openings.

After you've watched this video, visit the sites below for additional information that will make your teaching easier and more effective. . .

Bovee & Thill's Online Magazines for Business Communication's curator insight, January 7, 10:24 PM

In today's tough job market, it's more important than ever for candidates to adapt their communication efforts to each opportunity they pursue. The latest editions of Bovee and Thill textbooks show students exactly how to do this in three realistic scenarios, using real job openings.

After you've watched this video, visit the sites below for additional information that will make your teaching easier and more effective. . .

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How Video, Infographics, and Social Media Are Changing the Job-Application and Resume Universe


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Bovee & Thill's Online Magazines for Business Communication's insight:

Résumés are as much art as science, and there is more than one way to be successful with them—particularly in today's multimedia, social-media environment, where students can find an overwhelming array of possibilities.

Bovée and Thill texts introduce students to the full range of options, from traditional résumés to innovations such as infographic and video résumés, and show them how to apply what they've learned in this course to their job search efforts. These new tools create exciting opportunities for job seekers, but they must be used with care. . .

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Bovee & Thill's Online Magazines for Business Communication's curator insight, January 7, 6:28 PM

Résumés are as much art as science, and there is more than one way to be successful with them—particularly in today's multimedia, social-media environment, where students can find an overwhelming array of possibilities.

Bovée and Thill texts introduce students to the full range of options, from traditional résumés to innovations such as infographic and video résumés, and show them how to apply what they've learned in this course to their job search efforts. These new tools create exciting opportunities for job seekers, but they must be used with care. . .

Bovee & Thill's Online Magazines for Business Communication's curator insight, January 7, 10:23 PM

Résumés are as much art as science, and there is more than one way to be successful with them—particularly in today's multimedia, social-media environment, where students can find an overwhelming array of possibilities.

Bovée and Thill texts introduce students to the full range of options, from traditional résumés to innovations such as infographic and video résumés, and show them how to apply what they've learned in this course to their job search efforts. These new tools create exciting opportunities for job seekers, but they must be used with care. . .

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Helping Students Apply Their Skills to the Job Search Process


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Bovee & Thill's Online Magazines for Business Communication's curator insight, January 7, 9:15 PM

Identifying and landing a job can be a long and difficult process for students in today's market. Fortunately, the skills you're helping them develop in this course will give them a competitive advantage.

As with any message, understanding the target audience is vital in employment communication. This includes understanding the changing world of work and looking at the situation from the employer's perspective.

With these insights in mind, students can take steps—starting right now—to make themselves more valuable to potential employers.

Developing an employment portfolio and establishing a personal brand, even as a student, are important tasks, and the business communication course is an ideal venue for starting these efforts. . .

Bovee & Thill's Online Magazines for Business Communication's curator insight, January 7, 10:22 PM

Identifying and landing a job can be a long and difficult process for students in today's market. Fortunately, the skills you're helping them develop in this course will give them a competitive advantage.

As with any message, understanding the target audience is vital in employment communication. This includes understanding the changing world of work and looking at the situation from the employer's perspective.

With these insights in mind, students can take steps—starting right now—to make themselves more valuable to potential employers.

Developing an employment portfolio and establishing a personal brand, even as a student, are important tasks, and the business communication course is an ideal venue for starting these efforts. . .

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These Maps Prove Americans Speak Totally Different Versions of the English Language

These Maps Prove Americans Speak Totally Different Versions of the English Language | Teaching a Modern Business Communication Course | Scoop.it

American English dialects and pronunciation have been a point of interest from coast to coast among linguists for years. 


Bovee & Thill's Online Magazines for Business Communication's insight:

In this 90-second video clip below, we explore how some of the most contentious words and phrases are pronounced in the different parts of the country.



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170 Ways to Use Word Clouds in Every Classroom

170 Ways to Use Word Clouds in Every Classroom | Teaching a Modern Business Communication Course | Scoop.it

"Once again, I am amazed every time I talk to groups and find out so many educators have not used word clouds with their students. In fact, I am so sure that you will enjoy this topic, I have now up to 170  ways to use word clouds in the classroom."

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Eight Writing Strategies You Can Give to Students Who Say They Can't Write

Eight Writing Strategies You Can Give to Students Who Say They Can't Write | Teaching a Modern Business Communication Course | Scoop.it
There's never an excuse to give into "I'm just not a writer" syndrome.
Bovee & Thill's Online Magazines for Business Communication's insight:

"In many cases, the more important the writing task, the more the would-be writer freezes up. The result can be something of a strip of anxiety turned into fear turned into more anxiety, and what you're left with is a blank page." . . .



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R Ramesh's curator insight, June 16, 1:29 AM

writing 

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The 7 Essentials of Project-Based Learning

The 7 Essentials of Project-Based Learning | Teaching a Modern Business Communication Course | Scoop.it
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Progressive training's curator insight, November 20, 2013 10:47 AM

The 7 Essentials of Project-Based Learning

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Using Twitter with Your Students

Using Twitter with Your Students | Teaching a Modern Business Communication Course | Scoop.it

Sean Dowling, an Educational Technology Coordinator, looks at how instructors can continue to support their students' learning outside of the classroom through the use of Twitter.

Bovee & Thill's Online Magazines for Business Communication's insight:

Encourage your students to start conversations. These could be about their learning, but could also be about their daily lives and fun things. One of the advantages of using a tool like Twitter is that it introduces an element of fun into learning, so use this to motivate students.

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Two Approaches to a New Textbook Topic: Infographics

"For the first in any business communication text, a section is devoted to infographics."

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Bovee & Thill's Online Magazines for Business Communication's curator insight, September 23, 2013 8:22 PM

Infographics are a special class of diagrams that can convey both data as well as concepts or ideas. In addition, they contain enough visual and textual information to function as independent, standalone documents. They've become a staple of online communication in recent years and are becoming important business communication tools in such areas of process design, training, and even résumés.

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A New Organizing Model for Business Messages

"Storytelling might seem like an odd subject for a business communication course, but narrative techniques can be an effective way to organize messages in a surprising number of business situations."

Bovee & Thill's Online Magazines for Business Communication's insight:

Storytelling can also be used for so many things—from training employees to enticing investors and customers. Storytelling is such a vital means of communicating that it's hard to imagine one's career going anywhere without the ability to tell a story.

Fortunately, students have been telling stories all their lives, so narrative techniques already come naturally to them; now it's just a matter of adapting those techniques to business situations.

Students have also been on the receiving end of numerous business stories. Storytelling is one of the most common structures used in television commercials and other advertisements. People love to share stories about themselves and about others, too, which makes social media ideal for storytelling.

Career-related stories, such as how someone sought and found the opportunity to work on projects he or she is passionate about, can entice skilled employees to consider joining a firm.

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Julie Powell Hall's curator insight, September 18, 2013 8:14 PM

Excellent presentation on storytelling!  It ties directly into my recent dissertation on how using guided reflection (tell me a story about you) in online classes provides scaffolds to encourage reflective thinking.  My dissertation is entitled, "Is my Instructor There for me? A Study of Reflective Practice and Student Perceptions of Online Teaching Presence." It will be in the ProQuest database in a few weeks!

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Adapting Persuasive Message Skills to Social Media

Bovee & Thill's Online Magazines for Business Communication's insight:

The AIDA model and similar approaches have been successful with marketing and sales messages for decades, but in the social media landscape, consumers are more apt to look for product information from other consumers, not the companies marketing those products. Consequently, today's business communicators need new skills to encourage and participate in these online conversations.

Following these guidelines will help students adapt what they're learning in the course to the new realities of promotional communication: . . .

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Bovee & Thill's Online Magazines for Business Communication's curator insight, January 7, 6:30 PM

The AIDA model and similar approaches have been successful with marketing and sales messages for decades, but in the social media landscape, consumers are more apt to look for product information from other consumers, not the companies marketing those products. Consequently, today's business communicators need new skills to encourage and participate in these online conversations.

Following these guidelines will help students adapt what they're learning in the course to the new realities of promotional communication.

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How Social Media and Electronic Communication Are Revolutionizing Business Communication -- 2014 Update


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Bovee & Thill's Online Magazines for Business Communication's insight:

In this 2014 video update, Courtland Bovee explains that social media isn't a fad. It's a fundamental shift in the way we're communicating. But not only is the communication model changing, what is being taught in a typical business communication course should be changing, too.

This video answers these important questions: (1) What's the difference between social media and electronic communication?, (2) How is social media and electronic communication changing how we communicate?, and (3) What resources are available for teaching social media and electronic communication? . . .

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Bovee & Thill's Online Magazines for Business Communication's curator insight, January 7, 6:49 PM

In this 2014 video update, Courtland Bovee explains that social media isn't a fad. It's a fundamental shift in the way we're communicating. But not only is the communication model changing, what is being taught in a typical business communication course should be changing, too.

This video answers these important questions: (1) What's the difference between social media and electronic communication?, (2) How is social media and electronic communication changing how we communicate?, and (3) What resources are
available for teaching social media and electronic communication? . . .

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What's New in Teaching Business Communication? Visual Media Chapter Adds an Important Medium

What's New in Teaching Business Communication? Visual Media Chapter Adds an Important Medium | Teaching a Modern Business Communication Course | Scoop.it
Bovee & Thill's Online Magazines for Business Communication's insight:

This video discusses an important medium that has now, for the first time, been integrated into a business communication text's visual media chapter.

Video has become a core business medium. In fact, one could argue that video is almost as revolutionary as social media, given how many business messages that were once delivered in written format are now delivered via video.


And just as document design, presentation slides, web writing, and other tasks moved out of the specialist realm and became mainstream skill expectations, many employees are now expected to be able to do basic video work for training courses, product demos, video news releases, customer service, and other routine applications.

With companies such as Zappos encouraging video uploads from job applicants, video could become significant in employment communication as well.

Just as Courtand Bovee and John Thill were the first business communication authors to cover social media, they now once again lead the way in new topic coverage by adding a unique section on video production as part of Chapter 9, Visual Media, in their text, Business Communication Today, 12th Ed.  It guides students through preproduction, production, and post production, with simple hands-on advice at each stage.

Students can learn even more about video production by visiting a website described in one of the book's Learn More features that offers a wealth of advice on producing quality videos.

As more and more companies rely on video for internal and external communication, learning some basic video skills will make students more effective and more valuable communicators. You are strongly encouraged to include video production as part of your full-spectrum business communication course. Business Communication Today, 12th Edition, would be the ideal text for you to use, because it's the only business communication text that offers coverage of business video.

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Bovee & Thill's Online Magazines for Business Communication's curator insight, September 26, 2013 7:01 PM

Video has become a core business medium. In fact, one could argue that video is almost as revolutionary as social media, given how many business messages that were once delivered in written format are now delivered via video.

And just as document design, presentation slides, web writing, and other tasks moved out of the specialist realm and became mainstream skill expectations, many employees are now expected to be able to do basic video work for training courses, product demos, video news releases, customer service, and other routine applications.

With companies such as Zappos encouraging video uploads from job applicants, video could become significant in employment communication as well.

Bovee & Thill's Online Magazines for Business Communication's curator insight, September 26, 2013 7:05 PM

Video has become a core business medium. In fact, one could argue that video is almost as revolutionary as social media, given how many business messages that were once delivered in written format are now delivered via video.

And just as document design, presentation slides, web writing, and other tasks moved out of the specialist realm and became mainstream skill expectations, many employees are now expected to be able to do basic video work for training courses, product demos, video news releases, customer service, and other routine applications.

With companies such as Zappos encouraging video uploads from job applicants, video could become significant in employment communication as well.

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Students Need to Learn These Nine Compositional Modes for Social Media -- 2014 Update

What's New in Teaching Business Communication? Students Need to Learn These Nine Compositional Modes for Social Media - Expert Speaker: Courtland Bovee Socia...

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Bovee & Thill's Online Magazines for Business Communication's curator insight, January 7, 6:34 PM

Social media are so pervasive today in large and small businesses, it's important for business communication instructors to teach students how to write when they use these new media tools.

After you've watched this video, visit the sites below for additional information that will make your teaching easier and more effective. . .

Bovee & Thill's Online Magazines for Business Communication's curator insight, January 7, 10:25 PM

Social media are so pervasive today in large and small businesses, it's important for business communication instructors to teach students how to write when they use these new media tools. . .

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Subscribe to a free newsletter, Teaching Business Communication Updates

Subscribe to a free newsletter, Teaching Business Communication Updates | Teaching a Modern Business Communication Course | Scoop.it
Bovee & Thill's Online Magazines for Business Communication's insight:

You can receive our free newsletter that's issued several times each fall and spring. It includes news about important developments and the latest trends affecting the field, announcements of new editions of our textbooks, and links for downloading exciting new supplementary materials for your classes.

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Present This Overlooked Topic to Give Your Students the Competitive Edge in Today's Tough Job Market

What's New in Teaching Business Communication? Present This Overlooked Topic to Give Your Students the Competitive Edge  in Today's Tough Job Market -- Expert Speaker: Courtland Bovee


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Bovee & Thill's Online Magazines for Business Communication's curator insight, November 18, 2013 3:25 PM

Students have been communicating their entire lives, of course, but if they don't have a lot of work experience yet, meeting the expectations of a professional environment might require some adjustment.


Therefore, Bovee and Thill have included a section on "Communicating as a Professional," as well as a series of sidebars with the theme, "The Art of Professionalism" in Business Communication Today, 12th Edition. . .