How often do librarians find themselves trying to explain that the library’s mission is not about books but about information? This public misunderstanding about what we are doing and why leads to a community misconception of what we should be doing in the future. The reality is that we as librarians make the same mistake all the time. We know intellectually that informational flow and access are our main missions, but our decisions and our hearts often put the focus on books. Books, in many cases, remain by far the best delivery vehicle for information, but there are many subject areas where other informational vehicles would be more effective, even if implementing those vehicles might mean less money spent on books.