Don't Let Paper Paradigms Drive Your Digital Strategy | teach advertising | Scoop.it

The web isn't print.

The way we publish on the web — our process and workflow — is mostly derived from what we know about putting ink on paper. Which makes sense, because for most of human history, print was all we had. In a world of connected devices, we need to publish digital content onto all kinds of different devices, screen sizes, and form factors. Right now, our challenge is dealing with PCs, smartphones, and tablets. Tomorrow, who knows where our content will need to go? As we adapt to a world of connected devices, the way we think about our content publishing process and workflow must adapt too.

 


Via Kamal Bennani