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What the Best Social Media Community Managers Actually Do in Their Jobs

What the Best Social Media Community Managers Actually Do in Their Jobs | Tasty Content Bites | Scoop.it
Learn the key skills all social media community managers should have to be effective.
Sharise Cunningham's insight:

Just like being a Content Strategist, it takes a mix of skills to be an effective social media leader. Good tips for those needing to hire one and those looking to fill such a position.

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Copywriting Lessons From Companies Doing It Right

Copywriting Lessons From Companies Doing It Right | Tasty Content Bites | Scoop.it
The backbone of successful brands start with well-articulated copy. The continuity of a brand, despite the advent of new media, hangs on a singular voice. Learn how to create a strong voice from those who do copywriting well.
Sharise Cunningham's insight:

"Companies who don’t know their audience opt for the safe (read: no one gets fired) option and over explain so everyone gets it. The great brands don’t want to appeal to everyone."


Excellent point. Stop trying to be everything to everybody. You'll reap more rewards by talking to YOUR tribe, and not everyone else's.

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Facebook is demolishing the like gate - Inside Facebook

Facebook is demolishing the like gate - Inside Facebook | Tasty Content Bites | Scoop.it
Facebook announced recently that it will end the process known as the like gate, where users would have to like a page to enter a contest or receive more points in a game.
Sharise Cunningham's insight:

Thanks goodness. I really hated having to do this just to download a piece of content. I'd often "like" then unlike after I got the download, if it wasn't a page I wanted to follow long-term. Are you happy with this move as a user? What about as a marketer?

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Content marketing is narcissistic and self-serving - needs to be 'media as a service' | ZDNet

Content marketing is narcissistic and self-serving - needs to be 'media as a service' | ZDNet | Tasty Content Bites | Scoop.it
Companies are churning out a tidal wave of media content about themselves and
Sharise Cunningham's insight:

"No one, including the executives of a large company, want a company newsroom that just produces media about itself."

 

It's tough creating fresh, relevant content on a constant basis, and as the quote above indicates, even company content shouldn't be the only focus.

 

ANY business that publishes online needs to be willing to pull from other sources. Pull from related sources. Don't be afraid to share the spotlight, even with your competition.

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Samsung waves white flag on content push, closes Video Hub

Samsung waves white flag on content push, closes Video Hub | Tasty Content Bites | Scoop.it
Video, music and books are still important, but partnerships are the way forward for Samsung
Sharise Cunningham's insight:

Thank goodness. Maybe now it will stop updating those unused apps on my phone (although I'm not in the US market, so not sure of the impact for me).

 

Lesson learned: leave the content to those who already have a user base, then create strategic partnerships.

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Why a LinkedIn Content Strategy is a Mistake

Why a LinkedIn Content Strategy is a Mistake | Tasty Content Bites | Scoop.it
I’ve heard LinkedIn is the only business network, I need a content strategy for LinkedIn now!!! I listened in rapt silence while he rattled on. He wasn’t getting leads from LinkedIn. It wasn’t …
Sharise Cunningham's insight:

Interesting theory, but over all I agree that LI is primarily for making business contacts, not business deals. But it remains a good way for individuals to connect with potential employers, and vice versa.

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The Complete Guide to Choosing a Content Calendar

The Complete Guide to Choosing a Content Calendar | Tasty Content Bites | Scoop.it
All the tools, templates, tips, and more for choosing a content calendar for your blog posts and social media updates.

Via Joseph Phillips
Sharise Cunningham's insight:

Wish I had this single resource way back when I first started creating content calendars! If you're in charge of content creation/curation, this is definitely worth a few minutes of your time now, to save more of it later. 

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Content Marketing Is A Long-Term Commitment, Not A Campaign

Content Marketing Is A Long-Term Commitment, Not A Campaign | Tasty Content Bites | Scoop.it
There’s a debate raging in the world of marketing. How many times must a consumer be exposed to an advertisement before it changes his behavior? According to one study, subjects “voiced a greater preference for the product after receiving three ad exposures” compared to those who received “either one or five.” Other [...]
Sharise Cunningham's insight:

Brands that jump on and off the latest marketing bandwagon are doomed to fail, or at least not succeed as well as they could have if they'd only stayed the course.

 

They may need to adapt and change strategy, but no one ever wins a race by quitting. Slow and steady wins every time.

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7 Disruptions That Occurred While I Book Reviewed "Epic Content Marketing"

7 Disruptions That Occurred While I Book Reviewed "Epic Content Marketing" | Tasty Content Bites | Scoop.it
I was about to push out the standard book review for yet another marketing book when I came across "Epic Content Marketing" by Joe Pulizzi. The problem with att
Sharise Cunningham's insight:

A different kind of book review that actually makes me want to buy this book now, although I've seen it around since it was published. Being disruptive is one of the newer buzz phrases.

 

I generally dislike buzzwords and buzzphrases, but this one makes sense. And the review is thoughtful enough to explain the relevant disruptions.The article is a good read and I now expect the book to be also.

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Five great examples of product page copywriting

Five great examples of product page copywriting | Tasty Content Bites | Scoop.it
While product page design has improved in the past few years, an often neglected area is sales copy.
Sharise Cunningham's insight:

Totally agree. I much prefer writing longer-form, storytelling- type descriptions and fortunately I have a current project that requires exactly this style. Much more entertaining and hopefully action inspiring than a bland list of features.

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Why your content strategy needs a central theme - iMedia Connection

Why your content strategy needs a central theme - iMedia Connection | Tasty Content Bites | Scoop.it
Why your content strategy needs a central theme iMedia Connection The beginning of content marketing is content strategy, a governance structure that addresses why content is being created, what goals it addresses, and how, tactically, that content...
Sharise Cunningham's insight:

A quick and simple primer on finding your brand's Big Idea. It will work wonders for designing a content strategy that supports your overall theme.

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Modular Content Strategy Results In A Richer Menu - Business 2 Community

Modular Content Strategy Results In A Richer Menu - Business 2 Community | Tasty Content Bites | Scoop.it
Sharise Cunningham's insight:

Great ideas for repurposing - or what I might call in this case - prepurposing content. Plan your content to come apart and fit together from the start, and you'll always have a solid foundation for the next piece.

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10 Stats on the Awesome Power of Corporate Blogging

10 Stats on the Awesome Power of Corporate Blogging | Tasty Content Bites | Scoop.it
Corporate blogging earns businesses trust, generates traffic, and drives lead generation. What are you waiting for? Start blogging.
Sharise Cunningham's insight:

Consistency is key. I imagine most companies have a hard time finding enough topics or different angles of a topic to post about frequently - let alone the time. That's where the help of a freelance writer can come in handy.

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6 Untapped Keyword Sources that Will Boost Organic Traffic

6 Untapped Keyword Sources that Will Boost Organic Traffic | Tasty Content Bites | Scoop.it
Tapping out of keyword sources and running out of ideas? Use these not-so-obvious ways to get more keywords that'll improve your organic traffic.

Via Guillaume Decugis
Sharise Cunningham's insight:

Creating long-tail keywords should be as simple as knowing your product and thinking like your customer. Create them by thinking of how your customer might search for info. It's not usually by single keywords, but rather by multiple words or full sentences sans connecting articles. But, if that's  too much for your brain sometimes, check out this tools for help.

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Guillaume Decugis's curator insight, September 12, 2014 11:29 AM

SEO has changed and we now live in a world of long-tail keywords. Backlinks don't help much and it's likely you won't win short-tail (and short) keywords or keyword expression such as "lawn mower". But what you can and should is find ways to own the long tail keywords expression combining longer keyword combinations such as "lawn mower home for amateur gardeners".


The problem then becomes: how do I find or imagine these long-tail keywords?


Neil Patel gives a great way to identify some of these beyond Google's own tools. 


Two tips related to that:


- To build and automate on #2, you should try out http://keywordtool.io/ as it's based on the Google autocomplete and allows to batch copy/paste all the results which is great to set up adwords (SEM) campaigns quickly. 


- Setting SEM campaigns with small budgets (eg $10/day) is a great way to validate your keywords assumption before investing in content related to these keywords for SEO: check the volumes and the click rates you have.


- Once you have your keyword list, content curation will help you naturally build content pages which will natural combine these keywords in a way that provides value for both your audience and Google. On Scoop.it, you can add your targeted keywords to your content suggestions to source related content and optimize this process.

David Westwood's comment, November 25, 2014 3:59 AM
keyword tool is cool, however i prefer sg.serpstat.com, 'cause it even suggests topic titles for my content when in "question only" mode.
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Curated Summaries and Key Insights from Best Non-Fiction Books: Blinkist

Curated Summaries and Key Insights from Best Non-Fiction Books: Blinkist | Tasty Content Bites | Scoop.it

Blinkist offers summaries of great nonfiction books’ key insights in a made for mobile format. Learn something new every day - on your smartphone, tablet or PC.


Via Robin Good
Sharise Cunningham's insight:

I hate to be a parrot head, but I agree with  Robin's insight that this is a neat example of how skilled curation of existing content can provide useful info AND be sustainable too. It also saves YOU time and resources as well.

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Robin Good's curator insight, July 21, 2014 9:23 AM



Blinkist offers non-fictions book summaries that allow you to get key insights from any book in less than 15 minutes. 
 

"Blinks are powerful bites of insight from outstanding nonfiction. You can read a blink in less than two minutes..."

Each book summary is made up of about eight blinks. These

are intended as a beginning of a self-driven path toward learning, rather than a replacement for reading full books.


Blinks are all manually handwritten and can be easily accessed and read on any type of device and screen size. 


A great example of how skilled curation of existing content can not only provide a useful and in-demand service, but make it sustainable too.


Free 3-day trial available here: https://www.blinkist.com/en/signup/ 


Find out more: https://www.blinkist.com/en/ 


iOS app: http://www.blinkist.com/applink/ 








Les Howard's curator insight, July 21, 2014 10:20 AM

Interesting, digital cliff notes. Found myself reading some of the books entirely after this.

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The Prepared Writer's Process for Creating Excellent Content Every Day - Copyblogger

The Prepared Writer's Process for Creating Excellent Content Every Day - Copyblogger | Tasty Content Bites | Scoop.it
Do you want to create remarkable content every day? Even when you feel overwhelmed or out of ideas? The Wellness Mama shows you how.
Sharise Cunningham's insight:

While most of the 7 suggestions are commonplace, I found additional insight woven into the piece itself, such as "the real value [of journalism school] was the practice of writing daily, on subjects I didn't necessarily care about, and meeting a deadline."

 

As one with a journalism degree myself, this gave me a tiny "Aha" moment, a reminder to set deadlines for myself even when I don't have a hard one from a client.

 

I also thought "wow," when she said she created 300 topics on which to cover in her blog. Makes the wireframe for my new project seem anemic. And I thought *I* was a planner! Time to get back to the whiteboard...

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Curate Your Favorite Content with the ExpressCurate WordPress Toolkit

Curate Your Favorite Content with the ExpressCurate WordPress Toolkit | Tasty Content Bites | Scoop.it

Via Robin Good
Sharise Cunningham's insight:

It's always good to have an effective, easy-to-use tool, especially if you're more creatively-minded than technical.

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NLafferty's curator insight, June 28, 2014 12:13 PM

I'be always thought Wordpress can be used as a content curation tool as blog posts can sign post students to learning resources elsewhere on the web. This plugin looks like it will make this even easier.

Mike Power's curator insight, July 7, 2014 5:37 AM

Although I don't use WP that much this looks very useful. I'll check it out on one of my WP test sites. 

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How To Build a Content Strategy Using a Social Media Audit |

How To Build a Content Strategy Using a Social Media Audit | | Tasty Content Bites | Scoop.it
Here's how to create a stronger social media audit and strategy by researching, analyzing and comparing your social media presence with your competitors'.
Sharise Cunningham's insight:

NEVER forget to see what the competition is up to, so you can go them one better!

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The ‘Holodeck’ Arrives in Newsrooms. How Will VR Influence Storytelling? | Idea Lab | PBS

The ‘Holodeck’ Arrives in Newsrooms. How Will VR Influence Storytelling? | Idea Lab | PBS | Tasty Content Bites | Scoop.it
It’s not every day that you stumble across a fundamentally new form of storytelling, but that’s exactly what’s happened in the last few months thanks to a confluence of exciting new technologies and some smart, motivated people working in the so-called field of “virtual re...

Via Laurinda Shaver
Sharise Cunningham's insight:

Experiential storytelling; an interesting concept. But does it blur the lines with story making?

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The 15-Minute Social Media Audit Everyone Can Do

The 15-Minute Social Media Audit Everyone Can Do | Tasty Content Bites | Scoop.it
Examine what works and what doesn't with your social media marketing by performing a social media audit.
Sharise Cunningham's insight:

Everyone should take just 15 minutes per week to check in on their media profiles. This little article helps you do it in a snap.

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Death to Pageviews. All Hail Engaged Time, the New King of Content Metrics.

Death to Pageviews. All Hail Engaged Time, the New King of Content Metrics. | Tasty Content Bites | Scoop.it
If you're a brand publisher, you’re probably measuring your content all wrong. Engaged Time, not pageviews, is the best way to capture your success.

Via Joseph Phillips
Sharise Cunningham's insight:

It amazes me how many companies - even those in the social media industry - still think  those vanity measurements are the way go. So much so that they even hinge part of a copywriter's wages on these numbers. Great way to lose writers and readers!

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Joseph Phillips's curator insight, February 28, 2014 9:16 AM

"Engaged time spent with content needs to be the new standard for brand publishers. Unless, of course, your goal is making money off display ads."

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Why women are the real power behind social media

Why women are the real power behind social media | Tasty Content Bites | Scoop.it
The statistics don’t lie. Women are more present on most social sites than men are, and they’re more likely to interact with brands.
Sharise Cunningham's insight:

You can't ignore us! Make sure you're posting and talking to the right audience! 

 

I'm on one network or the other all day, although oddly I haven't really caught the wave of Instagram and Pinterest yet. How about you? 

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Argos customer care team respond to Twitter user with street slang

Argos customer care team respond to Twitter user with street slang | Tasty Content Bites | Scoop.it
Immy 'Badman' Bugti contacted Argos on Twitter to ask when it would be 'gettin da ps4 tings' referring to PlayStation 4 games consoles at his local store, adding: 'Ain't waitin no more.' (RT @BadManBugti: YO IM IN DA PAPER “@DailyMailUK: A+ ...
Sharise Cunningham's insight:

Doesn't work for every business of course, but knowing when and how to respond in-kind can yield great buzz as it did for Argos.

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11 Content Questions to Kick-off your Client’s Website Refresh Project

11 Content Questions to Kick-off your Client’s Website Refresh Project | Tasty Content Bites | Scoop.it
The easier way to collect and structure content for your web projects.

Via Joseph Phillips
Sharise Cunningham's insight:

I agree with these but wouldn't necessarily make them all questions. For example, performing content audits and purging/archiving old content should be a MUST in an effective content strategy. Read my take on creating a basic content strategy: http://goo.gl/vqjDEx

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Joseph Phillips's curator insight, February 25, 2014 4:31 AM

Helpful check list to benchmark initial content needs...