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20 Epic Examples of Content Marketing

20 amazing examples of content marketing coming straight from Joe Pulizzi's book, Epic Content Marketing. Examples include John Deere, Google, Adobe, LEGO, Coca-Cola, Red Bull, Copyblogger, more...


Via Jeff Domansky
Ferenc Pecsi's insight:

Példából ért  a magyar! :)

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Jeff Domansky's curator insight, October 12, 2013 4:51 PM

Content marketing examples from Joe Pulizzi's new book will get you inspired. Good learning.

Shakira A. Ali's curator insight, October 12, 2013 8:14 PM

Learn from those who are making the biggest impact!  

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Proof Of The Power Of Content Marketing

Proof Of The Power Of Content Marketing | Tartalommarketing | Scoop.it

Lindsey LaManna of SAP gives us a good infographic that neatly captures the KPIs for her content marketing.

 

"This site has already received 347,709 unique visitors, 395,478 visits and 574,676 page views since its launch just seven months ago.

 

"Visitors are engaging with the content, which is created by both SAP employees and external authors, and spending almost five minutes every visit.

 

"Even more impressive is the statistic that 29% of visitors come to the site from organic sources and 6% come from social sharing."

 

What I like is how simply the infographic tells the story in numbers.  Reach, Engagment and Conversion. The KPIs and supporting metrics. What it doesn't tell is what is happening at micro level (article by article) or how things are changing over time. But for now, this is good.

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Push ! Agencia de estrategia digital's curator insight, February 27, 2013 1:38 AM

Infografia creada por @adrian_kingwell de SAP que refleja muyclaramente los Indicadores Clave de Rendimiento del Marketing de Contenidos.@scoopit http://sco.lt/...

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Content Marketing: A Game of Skill

Content Marketing: A Game of Skill | Tartalommarketing | Scoop.it

Here's a fun infographic from Fisher Vista, turning content marketing into a board game.

 

Scrabble, anyone?

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Patrizia Splendiani's curator insight, January 20, 2013 1:45 AM

Play the game...

James A Smith MCIM's curator insight, February 4, 2013 1:38 AM

How is your game? Nice visual - easy to share and educate - perfect peice fo content!

Angela Watkins's curator insight, February 4, 2013 11:39 AM

You need to use different avenues for your content marketing.  I use several:  blogs, social media, writing profiles, etc.

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20 Epic Examples of Content Marketing

20 amazing examples of content marketing coming straight from Joe Pulizzi's book, Epic Content Marketing. Examples include John Deere, Google, Adobe, LEGO, Coca-Cola, Red Bull, Copyblogger, more...


Via Jeff Domansky
Ferenc Pecsi's insight:

Példából ért  a magyar! :)

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Jeff Domansky's curator insight, October 12, 2013 4:51 PM

Content marketing examples from Joe Pulizzi's new book will get you inspired. Good learning.

Shakira A. Ali's curator insight, October 12, 2013 8:14 PM

Learn from those who are making the biggest impact!  

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Landing Pages for Content Marketing [Infographic]

A quick reference to making the most of your content with landing pages. 


Via Stefano Principato
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Stefano Principato's curator insight, October 9, 2013 6:30 AM

The infographic showcases nine unique tactics for capitalizing on blogs, white papers, infographics and slide decks for lead generation.

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Epic Content Marketing to Drive Your B2B Business

Presentation given by Joe Pulizzi, founder of the Content Marketing Institute and author, Epic Content Marketing for the Business Marketing Association - Colora

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Stefano Principato's curator insight, October 9, 2013 2:26 PM

Create a Content Marketing Mission 

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How to recognise a content marketing agency | Econsultancy

How to recognise a content marketing agency | Econsultancy | Tartalommarketing | Scoop.it
Content marketing is now a £1bn industry, so say the CMA.
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Top 50 Brands in Content Marketing

Brands are becoming the media, attracting their own audiences. Here are the standouts.
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Ryan Skinner's Blog

Ryan Skinner's Blog | Tartalommarketing | Scoop.it
Here’s your fortnightly round-up of the best of the best stuff online for marketers who think about content. (For more information about what the Content Marketing Fortnight is, see my intro from the first one.
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The Failing State Of Content Marketing

The Failing State Of Content Marketing | Tartalommarketing | Scoop.it
Simply put: there is too much content in too many places. While some may contend that the "cream always rises to the top," when it comes to great content, there is another worthy argument that goes like this: there is...
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Content needs proper distribution

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Visuals Are the New Language of Content Marketing in Travel

Visuals Are the New Language of Content Marketing in Travel | Tartalommarketing | Scoop.it
Earlier this week we launched our new Skift Trends report, “Content Marketing Trends in the Travel Industry“, which defines the trends in content marketing in the travel industry, and ...
Ferenc Pecsi's insight:

Ez is Szűcs Csabától van

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Infographic: Why Content for SEO

Infographic: Why Content for SEO | Tartalommarketing | Scoop.it
Content marketing and SEO go hand in hand. When creating content for SEO, you should be focusing on the quality of the content over the quantity. Keeping that in mind, the infographic below from Brafton, explores how ...

Via Anthony Burke
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Angela Watkins's curator insight, February 17, 2013 4:30 PM

I would believe that quality rules over quantity.  

Anthony Hall's curator insight, February 19, 2013 4:34 PM

With all of the buzz going on about Social Media, I am finding that people are shying away from SEO and Search Engine Marketing.  However, the truth is that it is still very viable and should not be discarded from your marketing bag of tricks.

As a matter of fact, SEO and Social Media blend very nicely together as one feeds into the other.  

Now, you don't have to be a super SEO guru to get the benefits from it.  Learning how to identify high traffic keywords in your niche that you can optimize your content with is easier than you might think.  

Then, by following some simple guidelines for how to structure and optimize your content, you will find that the bulk of the work is practically en-grained in the process of creating the content in the first place; once you get the hang of it.

 

Then, simply by sharing your content across your social networks, you can build a web of related information which will, by the nature of the internet, boost your website rankings which will cause a website to gain even more traffic.

 

There are plenty of places online you can learn the simple side of SEO for free.  Be sure you make some time to either learn it yourself or invest some money in having someone handle it for you.

Luke Hancock - H&H Social Design's curator insight, April 17, 2013 1:43 PM

Glad Adrian emphasized quality of content over quantity. Great infographic. 

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The Do's and Dont's of Content Marketing - Infographic

The Do's and Dont's of Content Marketing - Infographic | Tartalommarketing | Scoop.it
The Do's and Dont's of Content Marketing for a successful Content Marketing Strategy are outlined in the content Marketing Infographic
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miracletrain 夢想驛站's curator insight, August 29, 2013 7:29 AM

#SEO##DigitalContentStrategy#

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10 Best Aggregator Websites

10 Best Aggregator Websites | Tartalommarketing | Scoop.it
Find and review the top Aggregator websites , the best Aggregator sites include popurls.com, netvibes.com, news.google.com
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10 Content Marketing Tools for Creation, Distribution and Analytics

10 Content Marketing Tools for Creation, Distribution and Analytics | Tartalommarketing | Scoop.it
Learn about 10 content marketing tools' features, capabilities and case studies for content creation, distribution and measurement.

Via Stefano Principato
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Stefano Principato's curator insight, October 9, 2013 8:54 AM

The importance and demand of tools for helping digital marketers make more of an impact with their content marketing is rising at light speed.

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7 Lessons on How to Make Content Go Viral from Upworthy | Kwasi Studios

7 Lessons on How to Make Content Go Viral from Upworthy | Kwasi Studios | Tartalommarketing | Scoop.it
At 18 months old, Upworthy is in its infancy, but it's already gathered 30 million viewers. How did they do it? We analyse the site's content strategy.

Via Ray Hiltz
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Ray Hiltz's curator insight, October 8, 2013 7:56 AM

Upworthy,com demonstrates the power of well managed and creative content curation.

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Cold, Hard Content Marketing Facts | Kapost

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Live from MarketingProfs B2B: Content Marketing In The Age of Crap

Live from MarketingProfs B2B: Content Marketing In The Age of Crap | Tartalommarketing | Scoop.it
All brands like attention. In an age when everyone is saying ‘look at me!’, a steady stream of content from your brand isn’t enough anymore. You must deliver intelligent, entertaining content that people – your customers – want to share.
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Ryan Skinner's Blog

Ryan Skinner's Blog | Tartalommarketing | Scoop.it
I read a disconcerting amount of content about content; you wouldn’t expect less from Forrester’s content marketing analyst. So I thought: Why not do something with it?
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8 Shocking Content Marketing Research Findings

8 Shocking Content Marketing Research Findings | Tartalommarketing | Scoop.it
The Content Marketing Institute's Joe Pulizzi took a deeper look at the recent CMI/MarketingProfs B2B Content Marketing Benchmarks study. Find out which 8 of the study's findings he finds most alar...
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Must read!

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Hummingbird, (not provided) Keywords and the Birth of Content Strategy Optimization

Hummingbird, (not provided) Keywords and the Birth of Content Strategy Optimization | Tartalommarketing | Scoop.it
Worried about the impact of Hummingbird on your search results? Forget about SEO and concentrate on Content Strategy Optimization. Google will love you!
Ferenc Pecsi's insight:

Köszönet Szűcs Csabának a linkért!

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