Content marketing and SEO go hand in hand. When creating content for SEO, you should be focusing on the quality of the content over the quantity. Keeping that in mind, the infographic below from Brafton, explores how ...
All brands like attention. In an age when everyone is saying ‘look at me!’, a steady stream of content from your brand isn’t enough anymore. You must deliver intelligent, entertaining content that people – your customers – want to share.
Lindsey LaManna of SAP gives us a good infographic that neatly captures the KPIs for her content marketing.
"This site has already received 347,709 unique visitors, 395,478 visits and 574,676 page views since its launch just seven months ago.
"Visitors are engaging with the content, which is created by both SAP employees and external authors, and spending almost five minutes every visit.
"Even more impressive is the statistic that 29% of visitors come to the site from organic sources and 6% come from social sharing."
What I like is how simply the infographic tells the story in numbers. Reach, Engagment and Conversion. The KPIs and supporting metrics. What it doesn't tell is what is happening at micro level (article by article) or how things are changing over time. But for now, this is good.
Here’s your fortnightly round-up of the best of the best stuff online for marketers who think about content. (For more information about what the Content Marketing Fortnight is, see my intro from the first one.
Simply put: there is too much content in too many places. While some may contend that the "cream always rises to the top," when it comes to great content, there is another worthy argument that goes like this: there is...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.