Tanya Henderson
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Social Media: 9 Questions To Ask Your Customers When Creating Content - Jeffbullas's Blog

Social Media: 9 Questions To Ask Your Customers When Creating Content - Jeffbullas's Blog | Tanya Henderson | Scoop.it
In a recent blog post titled “Social Media and the 3 New Pillars of Marketing?”  I mentioned that content is one of the  key pillars that can position your company as a “thought leader” in your market segment and help you provide solutions to your customers problems. So now we need to start looking more closely at what are the important [...]

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David Blundell's curator insight, March 23, 2014 3:12 AM

Do you really know your audience or are they some kind of vague, amorphous blob in your mind?  . . .

PJ Fiala's curator insight, March 30, 2014 9:01 AM

Interesting.

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Twitter Now Rolling Out Its Facebook-Like Profile Redesign

Twitter Now Rolling Out Its Facebook-Like Profile Redesign | Tanya Henderson | Scoop.it
Starting today, Twitter is gradually rolling out a major redesign of user profiles.

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Tempo's curator insight, April 28, 2014 5:55 AM

Twitter et sa nouvelle interface, pour ou contre ?

François Lanthier's curator insight, April 30, 2014 10:40 AM

Finally!  It was really needed...

Greg Arnaz's curator insight, August 28, 2014 3:06 PM

PHO-G's Marketing

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The 2014 Brand Response Awards: Celebrating the Content That Turned Backlash Into a Big Win

The 2014 Brand Response Awards: Celebrating the Content That Turned Backlash Into a Big Win | Tanya Henderson | Scoop.it
Brands create bold campaigns because they want to spark discussions and align themselves with causes they believe in. But for every strong opinion, there's an equally passionate opposing argument, meaning brands that stand on their soap-box are bound to deal with some backlash — no matter how engaging the speech.

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David Blundell's curator insight, May 7, 2014 3:26 AM

Great post on how some brands have turned negative feedback into a positive by using smart content . . .

Peter's curator insight, May 14, 2014 4:38 AM

Just goes to show!!

 

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Create Original Visual Content That People Love to Share (by Donna Moritz)

Create Original Visual Content That People Love to Share (by Donna Moritz) | Tanya Henderson | Scoop.it

In March, the whole Agorapulse team traveled to San Diego on a mission to attend the best sessions at Social Media Marketing World . . .


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Agi Anderson's curator insight, June 2, 2014 8:03 AM

Meaningful visuals draw people into the the content! 

Margo Willis's curator insight, June 5, 2014 12:34 PM

Great info - cupcakes caught my attention (but that may just be me :-)

Josephine Croft's curator insight, July 15, 2014 8:12 PM

A few really good tips here!

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#Digital tech reshapes #marketing

#Digital tech reshapes #marketing | Tanya Henderson | Scoop.it
Despite e-commerce’s surge, some 90 percent of what people buy still comes out of brick-and-mortar stores. And when it comes to consumer-packaged goods, that figure is even higher. A recent study by Kantar Worldpanel predicted it may take another decade before online purchasing grabs even 10 percent of grocery purchases.

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Eric_Determined / Eric Silverstein's curator insight, May 28, 2014 3:29 AM

Understanding the new shopper Journey, check these latest tech tools at your store near you!


Which technology do you anticipate will have the biggest impact to your shopping experience?

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Toys"R"Us/Babies"R"Us - Baby

Toys"R"Us/Babies"R"Us - Baby | Tanya Henderson | Scoop.it
Babies"R"Us is the leading retailer with a baby registry of strollers, car seats, baby gear, cribs, baby furniture, baby bedding, diapers, formula & more.
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Are You Looking for Quiet Dog Breeds? — Not In The Dog House

Are You Looking for Quiet Dog Breeds? — Not In The Dog House | Tanya Henderson | Scoop.it
Dog owners living in tight-knit neighborhoods or just wishing to lead a quiet lifestyle may be searching for dogs who don’t bark much.

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Eyal Levi's curator insight, April 30, 2014 11:08 AM

If youre looking for a dog who  ultimately doesnt bark  read this article

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Ex-Michigan Supreme Court justice stays in prison

Ex-Michigan Supreme Court justice stays in prison | Tanya Henderson | Scoop.it
A Detroit federal judge has rejected ex-Michigan Supreme Court Justice Diane Hathaway's request to get out of prison ahead of schedule.

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Rescooped by Tanya Henderson from Strategy and Competitive Intelligence by Bonnie Hohhof
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How to Improve Intelligence Communication

what is at the root of bad Intelligence Communication? 

  1. Bad written and oral communication training in college (like everyone else!).
  2. The need to show off how smart we are … which may be particularly prevalent among intelligence and analytical functions, owing to the often difficult position of trying to influence direction from an external perspective.
  3. The need to prove we know what we’re talking about … which, again, is likely common to our positions since we are so often combating wisdom.

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Sharrock's curator insight, April 30, 2014 2:00 PM

for writing about internationally tense situations, a perspective that can be explored in fiction

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The Deadliest Animal in the World

The Deadliest Animal in the World | Tanya Henderson | Scoop.it
Bill Gates introduces Mosquito Week on his personal blog, the Gates Notes. Everything posted this week is dedicated to this deadly creature. Mosquitoes carry devastating diseases like malaria, dengue fever, yellow fever, and encephalitis.

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Jacques Lebègue's curator insight, May 2, 2014 3:13 AM

"C'est pas la p'tite bête qui manger la grosse". La manger, je ne sais pas, être le vecteur de son décès, c'est plus probable. Les moustiques et le paludisme tuent plus de personnes en 4min que les requins en un an!
On pourrait aussi drastiquement réduire le nombre de décès humains en désormais tous ces humains dotés d'une arme...

16s3d's curator insight, May 2, 2014 3:51 AM

"C'est pas la p'tite bête qui manger la grosse". La manger, je ne sais pas, être le vecteur de son décès, c'est plus probable. Les moustiques et le paludisme tuent plus de personnes en 4min que les requins en un an!
On pourrait aussi drastiquement réduire le nombre de décès humains en désormais tous ces humains dotés d'une arme...

Fathie Kundie's curator insight, May 5, 2014 11:08 AM

ما هو المخلوق الأشد فتكا في العالم؟

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Chocolate Shoes- Everything a woman would love-Diamonds,Chocolates,Shoes,Pearls- combined into a piece of edible art!

Chocolate Shoes- Everything a woman would love-Diamonds,Chocolates,Shoes,Pearls- combined into a piece of edible art! | Tanya Henderson | Scoop.it

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Azra Chocolates's curator insight, September 5, 2013 10:00 AM

Diamonds, Chocolate, Shoes, Pearls and  Louboutin all the things women love, combined together into one piece of edible art!  All of these element have been used into creating our new Christian Louboutin inspired chocolate shoe collection.  Perfect Gift for all occasions.

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0.5 cttw 10k White Gold Cognac Diamond Wedding Band Chocolate Brown Diamond Anniversary Ring, 6mm, Dainty Design, Colors Of Diamonds Are Light To Medium Brown (Real Diamonds: 1/2 cttw, Ring Size: 7)

0.5 cttw 10k White Gold Cognac Diamond Wedding Band Chocolate Brown Diamond Anniversary Ring, 6mm, Dainty Design, Colors Of Diamonds Are Light To Medium Brown (Real Diamonds: 1/2 cttw, Ring Size: 7) | Tanya Henderson | Scoop.it

0.5 cttw 10k White Gold Cognac Diamond Wedding Band Chocolate Brown Diamond Anniversary Ring, 6mm, Dainty Design, Colors Of Diamonds Are Light To Medium Brown (Real Diamonds: 1/2 cttw, Ring Size: 7) *** FREE SIZING *** | The National average for ring sizing is per ring | Your purchase... http://zoval.com/0-5-cttw-10k-white-gold-cognac-diamond-wedding-band-chocolate-brown-diamond-anniversary-ring-6mm-dainty-design-colors-of-diamonds-are-light-to-medium-brown-real-diamonds-12-cttw-ring-size-7.html


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Chocolate diamonds – jewelries with an elegant twist

Chocolate diamonds – jewelries with an elegant twist | Tanya Henderson | Scoop.it

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Pash Daswani's curator insight, March 26, 2014 7:09 AM

If you want to express to your loved ones how much you care about them then purchasing a brown diamond would definite count as a perfect gift option.

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Twitter Tests More Inviting Profile Designs On Mobile | TechCrunch

Twitter Tests More Inviting Profile Designs On Mobile | TechCrunch | Tanya Henderson | Scoop.it
Twitter has been testing designs furiously all winter, including a tile-like format for tweets and a Facebook-style profile page on the web. But TNW has..

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David Blundell's curator insight, March 27, 2014 6:44 AM

Hmm, is it me or does this look a bit messy? Maybe I'm just a simple sole who prefers the one column simplicity of (original) Twitter. What do you think? . . .

Sherin Nicolson's curator insight, April 1, 2014 1:00 AM

This is a unique tool for marketers to establish what their consumers interests are. Facebook has been very successful in attracting businesses which are looking to create awareness for their brands. Marketers are able to find insights into the target audiences, what their interests are and create a basis for their market research. This upgrade complicates the idea of Twitter, however marketers and businesses may find it a useful tool. 

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How to Choose the Right Type of Facebook Contest for Your Brand

How to Choose the Right Type of Facebook Contest for Your Brand | Tanya Henderson | Scoop.it
How to Choose the Right Type of Facebook Contest for Your Brand. If you’ve never run a Facebook contest before, or have but think you can do it better, we have some tips for you.

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David Blundell's curator insight, May 2, 2014 2:42 AM

Timeline or App contest? - some good advice from social-tribe.com plus a Spotify cleaning playlist! . . .

Jon Dewar's curator insight, July 24, 2014 11:33 AM

#facebook #tipsandtricks #contentmarketing

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How to Use Twitter Tailored Audiences

How to Use Twitter Tailored Audiences | Tanya Henderson | Scoop.it
Discover how to use Twitter tailored audiences with promoted tweets and promoted accounts to focus your Twitter marketing.

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David Blundell's curator insight, May 22, 2014 2:03 AM

Twitter are getting much more sophisticated with targeting customers. Here's the skinny . . .

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Face It: Effective #Marketing is All #Digital @WDSummit

Face It: Effective #Marketing is All #Digital @WDSummit | Tanya Henderson | Scoop.it
If you're still dragging your feet on digital technologies, it's time to stop. As Newcastle Beer brand director Quinn Kilbury said yesterday, "Everything you do has to be about digital. In fact, 100 percent of our marketing budget goes to digital."Kilbury was one of more than two dozen speakers who took the stage at the all day Westchester Digital Summit in metro New York City. Held at the Ritz-Carlton in White Plains, N.Y., the event brought several hundred senior marketing professi Topic: Digital Marketing.

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Eric_Determined / Eric Silverstein's curator insight, May 27, 2014 1:21 AM

The digital landscape requires an ongoing engagement with your #customers, one that establishes #trust and #value. It's a noisy world out there, make sure your brand remains active and listens to your customers.


What are your thoughts on Gary Vaynerchuk (@Garyvee) statement below?


"@Pinterest is like window shopping 3.0"


Check out the digital ad from @Newcastle. Share your thoughts there too?

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Do you know what your "Core" Business Is - #CustExp

Do you know what your "Core" Business Is - #CustExp | Tanya Henderson | Scoop.it
Take a second and think back to the last time that you had an exceptional customer experience — one that really surprised you for its customer centricity. After you got ov

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Eric_Determined / Eric Silverstein's curator insight, June 2, 2014 2:59 AM

I couldn't agree more!


"Companies which focus on CX by definition have a strong connection to their customers — because they have to know their customers to design #CX around them."


What are your thoughts on this other great analogy?


"Building a great business is a lot like building an athlete’s physique. Trainers don’t just focus on the individual muscle groups or being able to compete in a specific sport. They also focus on building your core strength — something that seamlessly transitions across sports and situations — and consistently helps to deliver both power and confidence."

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7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC]

7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC] | Tanya Henderson | Scoop.it

2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.

Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.


Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year.


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Eyal Levi's curator insight, May 8, 2014 2:41 AM

Here some of the benesits considering social media

Katie Muirhead's curator insight, August 19, 2014 11:52 AM

Further highlights statistics of social media consumption and the information behind the choices of online advertisiers

David W. Deeds's curator insight, October 7, 2014 4:21 PM

Thanks to Lauren Moss.

Rescooped by Tanya Henderson from Public Relations & Social Media Insight
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8 Apps to Help With Social Media Marketing

8 Apps to Help With Social Media Marketing | Tanya Henderson | Scoop.it

Today, digital marketing is an essential part of reaching out to potential customers across the globe. Businesses are exploring various avenues through the internet and smartphones to engage and stay connected with their target audience. As the networking world gets flooded with hundreds of apps, business owners are left questioning themselves as to which of these apps are here for the long run. What should you, as a business owner, invest in to market your businesses in a hassle-free way?


We've cut through the clutter and brought you 8 of these amazing apps that have not only caught the imagination of business owners and entrepreneurs but also have contributed to financial success:...


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LECHAPPE's curator insight, April 30, 2014 4:13 AM

More apps to facilitate the visibility of companies and  help them to reach a max of customers

Agence BTW's curator insight, April 30, 2014 5:17 AM

8 applications pour vous accompagner dans votre stratégie social media

Victoria Aupont's curator insight, May 1, 2014 12:06 PM

This article was about eight apps that helps with social media marketing. Social Media marketing is a growing effective medium that brands are using to stay engaged and connected with their target audience. Since digital marketing plays a huge role of reaching out to potential and old customers across the world, these are useful tips to help a social media employee. As the networking world continues to grow there are many useful and un-useful apps and businesses are wondering which one is the most effective and this article cuts through the clutter of all of them to find the apps that contributed to financial success with businesses.


Hoot suite is an app that acts as a virtual personal assistant that manages latest updates from the company. With this app you can set up a date and time to send out a tweet, this is beneficial because it helps businesses reach the right customers at the right time. This helps when marketing a campaign and new advertisements. LocalVox is an app similar to hoot suite to manage promotions and brand building tasks.it also helps to view business ratings and reviews. Tweet bot is also similar to these apps by helping managing heavy traffic and send out messages without having to type manually. 


Heyo and Chirpify are apps helpful to business to sell their products easily with no hassle. Heyo enables potential customers to make a purchase directly on Facebook reducing the risk of missed opportunities. Chirpify helps customers buy products with just using the hash tag #buy. This is beneficial because the new customer has just started a public conversation which will lead to more publicity and more buys.


Another useful app is called mentions; this app helps monitor and analyze the impact of an online business. It helps keeps track of website performance, reply to post via email or mobile and communicate with customers on the go. Last but not least is an app called Evernote, which allows you to organize your notes, thoughts, ideas, share files, and photos within instant reach. This is beneficial because it helps you remember important things that you do not want to forget.


Being a future PR and social media savvy user this article interested me a lot because it will help me stand out from the next candidate if I know the most effective tools to use to promote a company or brand. From previous PR crisis, I know that Hootsuite is an app I need to be very cautious of using because many social media users accidentally posted inappropriate things from the app on accident. From other company’s mistakes, I know not to even associate my personal social media pages with this app to avoid any mishaps. As social media marketing is growing as a PR professional I need to grow with it and be on top of all of the useful tools I can use. I tied this article back to chapter 8 because to have a good relationship with a consumer you have to use appealing and useful tactics. These eight apps are useful marketing tools that can help grow a brand and reach their target audience.

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New 3-D Printer Makes Soft Interactive Objects - IEEE Spectrum

New 3-D Printer Makes Soft Interactive Objects - IEEE Spectrum | Tanya Henderson | Scoop.it
A printer-sewing machine hybrid device turns computerized patterns into 3-D objects

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Danielle M. Villegas's curator insight, April 30, 2014 8:47 AM

As I am both a Geek Mom and a knitter, this caught my attention. We already have machines to make fabrics, both woven and knitted. Is this the next step in fiber evolution? And there are claims that it could be used for more? Cool. 

--techcommgeekmom

Christine Cattermole's curator insight, May 16, 2014 4:10 AM

Interesting use of technology.

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Here are three of Russia's military options in Ukraine

Here are three of Russia's military options in Ukraine | Tanya Henderson | Scoop.it
There have been a number of warnings from Kiev and Washington about the possibility of a direct and open Russian military intervention in Ukraine. But what could that look like?

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Jared Medeiros's curator insight, March 9, 2015 5:50 PM

add your insight...I feel like Russia is always up to something shady. I dont understand why Putin wants to move forces into Ukraine. The story makes it seem like the only reason he has interest is because there is a high number of Russians living there. Does not seem like a good reason to attack another country.  This smells really bad and I have a feeling something major could be on the horizon.

Felix Ramos Jr.'s curator insight, April 1, 2015 10:44 AM

Russia needs to tread lightly if they don't want to dismantle the international political progress that they have made since the fall of the Soviet Union over twenty years ago.  If they decide to manhandle and manipulate the government in Kiev, along with the rest of Ukraine, they could have an international boycott and sanction put on everything Russian.  This situation is very important, not only for Russians and Ukrainians, but globally as well.

Mark Hathaway's curator insight, October 10, 2015 6:31 AM

Putin's military adventure into Ukraine is troubling to say the least.  Putin has made no secret about his desire to recreate the lost Soviet Empire. He is truly a dangerous man on the world stage. Generally speaking, Putin seems to favor the destabilization approach. He has yet to conquer an entire nation. By launching  destabilizing attacks, he probably hopes to create an environment of uncertainty and chaos within the invaded country. Such chaos could lead to the overthrow a anti-Russian government, and the instillation of a pro Russian government. The word will eventually have to face up to Putin.

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shopjohnntopsale: * Buy Cheap Dalyn Chocolate Diamonds Branches Rectangle Review

shopjohnntopsale: * Buy Cheap Dalyn Chocolate Diamonds Branches Rectangle Review | Tanya Henderson | Scoop.it

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NCDIA Profile – LeVian – Chocolate Diamonds© The sweetest Natural Color Diamond

NCDIA Profile – LeVian – Chocolate Diamonds© The sweetest Natural Color Diamond | Tanya Henderson | Scoop.it
Inspired by our history as guardians of the royal jewels, we were fascinated by the unique natural color brown diamonds from Australia, which were long perceived by jewelers as lower ...

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