By Gerry Shih SAN FRANCISCO (Reuters) - Tango, the popular mobile messaging app, said Tuesday it has struck deals with media companies including AOL and Vevo to distribute content in a new effort to differentiate itself in the hotly contested mobile messaging sector. Tango said its 200 million users worldwide will be able to browse new "Channels" for entertainment, news, sports and other categories to discover articles, videos and songs. Content providers so far include music streaming service Spotify, AOL properties including the Huffington Post and Dailymotion, the video repository. For Tango, the media partnerships are critical for its ambitions to become an online media hub - and a differentiating feature from other messaging services such as Whatsapp, the startup acquired by Facebook Inc in a $19 billion deal this year.
This is the first integration for Tango with a game at this scale with millions of players. We know firsthand that people are eager to connect with other players on a social level, and this integration showcases another way to do it. It also serves as a great example of how messaging apps and games can work together to create more fun and rewarding experiences for players.
Messaging application TangoMe raised $280 million from investors led by Alibaba, in a deal that values the startup at more than $1 billion. Tango co-founder Eric Setton sits down with Cory Johnson to discuss the investment and what he thinks of Facebook's acquisition of WhatsApp on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)
Mobile developer Weeby.co has announced the launch of its first game for the Tango messaging platform, Bubble Pang. Weeby.co specializes in creating tools, tech and games specifically for messaging applications, and launched its first game, Doki Stars, on Kik in … Continue reading →
Last week during Tango’s funding announcement, we shared that Tango crossed an important milestone – 200 million registered members and 70 million monthly active users. This milestone is more than a metric – it’s a reminder of the global footprint of Tango, and the connection people are having because of the service we provide.
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