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Rescooped by R Murali Ramasamy from Just Story It Biz Storytelling
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SEVEN STEPS TO PERFECT STORIES???

SEVEN STEPS TO PERFECT STORIES??? | Chummaa...therinjuppome! | Scoop.it
From structure and plot to heroes and characters, your story must have everything in place if it's to connect with the reader. Follow our guide to storytelling success.

Via Karen Dietz
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Hans Heesterbeek's curator insight, July 30, 2013 1:48 AM

Great graph and a way to geet your story told

Vnay Thoke's curator insight, August 28, 2013 4:17 AM

Perfect for amatuer writers.

Hans Heesterbeek's curator insight, September 20, 2013 12:38 AM

Nice infographic

Rescooped by R Murali Ramasamy from Just Story It Biz Storytelling
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The Identifiable Victim Effect and How It Affects Your Storytelling

The Identifiable Victim Effect and How It Affects Your Storytelling | Chummaa...therinjuppome! | Scoop.it
To use the identifiable victim effect in marketing, we first need to understand the psychological underpinnings of this quirk. Let's explore, shall we?

Via Karen Dietz
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Carol Sanford's curator insight, June 27, 2013 4:01 PM

This is related to the brain's need to connect the absract and concrete. Innovation, learning and thinking anything new,  are all made possible by having an idea and making sense of it in our real lives. Storytelling is the same. The ideas in it need to be connected to concreteness, therefor a name, for it to 'sink in'.

Karen Dietz's comment, June 29, 2013 3:03 PM
So true Carol! I very much appreciate the comment and insight.
Kim Zinke (aka Gimli Goose)'s curator insight, June 29, 2013 7:13 PM

If a concept is too big, we can become overwhelmed.  It's easier to see how we could help one person, but it can be hard to see how we could help dozens, thousands, or millions.

 

Fellow curator Karen Deitz's comments (see below) summed up this article beautifully.

"One of the biggest mistakes I see that corporations, non-profits, and individuals make when sharing their business stories is they talk about 'a person' or 'a group' without giving them names and characteristics. In other words, whoever they are talking about are not identifiable.

 

If we don't have a name to hang on to, we can't connect. We want to connect with people. Without a name, 'a person' or 'a group' is just a concept."