Talking things
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Talking things
Ideas & news about Communication between People and Objects. A world where we can talk to everything. ( http://www.intoote.it )
Curated by roberto gilli
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Rescooped by roberto gilli from Social Media, SEO, Mobile, Digital Marketing
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Three Digital Marketing Trends for 2014 and Beyond

Three Digital Marketing Trends for 2014 and Beyond | Talking things | Scoop.it

Three important social media marketing trends that we are seeing include always-on marketing, providing creative content marketing and product innovation through social listening, and giving your brand advocates the means to share stories about...


Via Kamal Bennani
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10 best practices for m-commerce for emerging markets - InformationWeek India

10 best practices for m-commerce for emerging markets - InformationWeek India | Talking things | Scoop.it
10 best practices for m-commerce for emerging markets InformationWeek India According to a survey by UM (formerly Universal McCann), smartphone penetration among Internet users is higher in the larger markets of China (59 percent), India (37...
roberto gilli's insight:

Quote: "5. Need to have Mobile Driven Customer Service:  Quality customer service has always been a hall mark of good companies. ... Research indicates that today most of the customers want to engage in a real-time conversation via Internet on their mobile devices, which has resulted in need for customer services which are mobile driven."

A talking product is a perfect way to engage and inform users/customers.

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Social is mobile - The Guardian

Social is mobile - The Guardian | Talking things | Scoop.it
The Guardian
Social is mobile
The Guardian
All of these are real headlines: "2009 will be the year of mobile"; "2010 IS the year of mobile"; "2011 is the year of mobile (really!)"; "Why 2012 is the year of mobile".
roberto gilli's insight:

Quote: "This year, it was revealed that 60% of Twitter users access the social network on their mobile - and that in one recent month, 66% of user generated tweets mentioning brands were executed through mobile devices.... Facebook recently announced that around 80% of their daily active users in the US and the UK use mobile devices."

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The Ten Steps To Creating A Killer Mobile App Marketing Campaign - ...

Generating visibility and increasing installs for your mobile app can be very time consuming and frustrating.
roberto gilli's insight:

Simple but useful insight.

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This Is What The Massive Growth Of Mobile Media Consumption Means For The Mobile Industry

This Is What The Massive Growth Of Mobile Media Consumption Means For The Mobile Industry | Talking things | Scoop.it
U.S. consumers now dedicate one-fifth of their media consumption time to mobile Mobile-centric social networks, mobile video companies, and location based services are well positioned to see the biggest benefits from the massive shift in consumer...

Via Thomas Faltin
roberto gilli's insight:

Mobile usage: games and social network are increasing.

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Accenture: customer experience should be the focus of modern marketing

Accenture: customer experience should be the focus of modern marketing | Talking things | Scoop.it

One of the key tenets of our Modern Marketing Manifesto is that improving the customer experience must be the relentless focus of modern marketing.


Via QRious CODE
roberto gilli's insight:

With talking objects the product is the medium.

Quote: "In today’s digital age, customers expect multichannel experiences where they can move seamlessly between channels and devices how and when they want. Even though the needs of each customer are different, they are all looking for the best price, the easiest buying experience and personalised service."

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