Talking Story
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Talking Story
How our basest attraction to stories drives communication, connection, and authenticity.
Curated by Ita Udo-Ema
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7 Ways to Make Your Business Storytelling Awesome

7 Ways to Make Your Business Storytelling Awesome | Talking Story | Scoop.it
The storytelling of the future is all about thinking big and staying real. These seven strategies will put you ahead of the curve.
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The Art of Storytelling By a Storyteller

The Art of Storytelling By a Storyteller | Talking Story | Scoop.it
In 1748, John Montagu the 4th Earl of Sandwich played a lot of cards in his free time. The problem he had, was that he wanted to snack, whilst still keeping one hand free for the cards.
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How To Grow Your Social Media Relationships with Storytelling

How To Grow Your Social Media Relationships with Storytelling | Talking Story | Scoop.it
Storytelling...Tell the story of your brand -- how you began, about the struggles and triumphs you've had, and how they've affected what your principles and philosophies are now.
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How to Build an Audience with Story - Copyblogger #storytelling

How to Build an Audience with Story - Copyblogger #storytelling | Talking Story | Scoop.it
The writer runs this show. But what is a well-told story? How do we know we’re getting down to the true thing?
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The 3-minute storytelling lesson you won’t forget | Public Words

I was working recently with a team of executives on storytelling and delivery, and in one of the exercises I pressed them to present their pitches faster and in

Via Kathy Hansen
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Kathy Hansen's curator insight, October 30, 2013 9:33 AM

"This 3-minute ad from Thailand packs a powerful wallop in a very short space.  And it suggests several lessons for good storytelling."

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Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Persuasive

Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Persuasive | Talking Story | Scoop.it
Storytelling is the most effective to way to get your point across. Here are some expert tips for doing it right.

Via Kathy Hansen
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Kathy Hansen's curator insight, August 10, 2013 2:42 PM

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] Recently I had the opportunity to sit down to discuss this topic with Susan Fisher, a strategic communication expert and principal at First Class. “People are always telling stories; why don’t they do it at work?" asks Fisher. “It’s because they have been taught that at work you use logic and slides and statistics; this seems more professional. Telling stories seems too emotional and possibly manipulative. So people stick to facts and numbers. But the truth is that real emotions always work better, because that is the way to reach hearts and minds, and also people get to see the real you. It’s authentic.”

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10+ steps to becoming mega successful in video production and ...

10+ steps to becoming mega successful in video production and ... | Talking Story | Scoop.it
Courtesy of Leo Reynolds EDIT: I have decided to repost this as I have been getting many questions about making it.
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Four Ideas About Video Production That Are Totally Wrong

Four Ideas About Video Production That Are Totally Wrong | Talking Story | Scoop.it

Many marketers aren't creating videos because they think video production is hard. Here's a look at that myth and three others regarding video production.

 

It’s no secret that demand for video is growing. In fact, comScore estimates that over 86% of the Internet audience viewed online video last month, reaching 187 million Americans. And more than half of professional marketers believe video has the best ROI in content marketing, triumphing over whitepapers, photos, infographics, interactive media, and buying guides.

 

Despite the demand for and results achieved with video, marketers continue to face challenges when working with video. Often stating that video is “difficult to create” and that it is “overpriced,” video production has been viewed as an analog process in a digital world.

 

The rise of video and the online ecosystem that marketers currently live in has lead to the demand for video-productions services that are reliable, affordable, and easy to navigate.

 

Today, some pioneering companies have responded to that demand by creating low-cost scalable video services that produce high-quality content specifically for digital agencies and web marketers. Whether promotional online clips, complex video marketing campaigns, or high-definition commercials, those cloud-based solutions have dispelled the most widespread myths related to video production....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 19, 2013 2:31 AM

Recommended reading for PR, marketing and content marketing pros interested in video production...

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Tall Tales: The strength of storytelling

Tall Tales: The strength of storytelling | Talking Story | Scoop.it
Storytelling skills as important as ever. Implications for the #mrx workshop / debrief http://t.co/1SOMsvuF … #cmo

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Karen Dietz's curator insight, January 22, 2013 1:40 PM

I like this post. It is a thoughtful read about the popularity of business storytelling, and the resistance to it by many business people and organizations.


Knowing about and understanding resistance to business storytelling will help us all -- whether you are an entrepreneur, small business, or working in an enterprise. Because we can then find work-arounds for the resistance.


I hope your awareness is expanded by this article, and you get some good tips about how to work with any resistance you encounter as you share your stories and advocate for more business storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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TED | TED Playlists | How to tell a story

TED | TED Playlists | How to tell a story | Talking Story | Scoop.it
Why do we love our favorite stories? Do they need a beginning, middle and end, and a character who changes by the conclusion? Masters of storytelling explore new answers to age-old questions of the craft.

Via Heidi Dahlsveen
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Patricia McGill's comment, January 12, 2013 6:07 AM
Thanks, Heidi!
Patricia McGill's curator insight, January 12, 2013 6:18 AM

Cómo contar una historia. 6 puntos de vista. 6 charlas. 6 personas.

 

Victor Alejandro Polanco Frías's curator insight, March 5, 2013 1:43 PM

No te lo puedes perder, seis acercamientos al arte del Storytelling

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Beneath the Surface: Storytelling in 2013 | Social Media Today

Beneath the Surface: Storytelling in 2013 | Social Media Today | Talking Story | Scoop.it

Via Kathy Hansen
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Kathy Hansen's curator insight, December 27, 2012 11:27 AM

It's been said that content is the currency of social. Good stories make up the higher value legal tender.

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2013, the year of storytelling

2013, the year of storytelling | Talking Story | Scoop.it

Since social networking was invented, it has been powered by users. We happily fuel our favorite social networks with the snippets of content that make them so valuable...


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Kathy Hansen's curator insight, January 2, 2013 7:26 PM

some of the most exciting startups in social media are the ones that help us make these small, fragmented pieces of content into richer stories. Every social media action we take contributes to what could be an incredible narrative. We’re creating a ton of content, but no one is really taking advantage of it. Until now the best thing we gleaned from social media is flat sentiment analysis, or interesting observations like Facebook’s families data that have to be anonymized and generalized. But several startups are beginning to make all this social content into something really valuable.

David McQueen's curator insight, January 9, 2013 4:12 AM

some of the most exciting startups in social media are the ones that help us make these small, fragmented pieces of content into richer stories. Every social media action we take contributes to what could be an incredible narrative. We’re creating a ton of content, but no one is really taking advantage of it. Until now the best thing we gleaned from social media is flat sentiment analysis, or interesting observations like Facebook’s families data that have to be anonymized and generalized. But several startups are beginning to make all this social content into something really valuable.

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Why It's So Important To Tell "Your Story"

Why It's So Important To Tell "Your Story" | Talking Story | Scoop.it
Since before writing was invented, humans shared stories orally. Ancient Chinese, Egyptians, Indians and others told their stories and created myths…
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4 Common Mistakes in Startup Storytelling

4 Common Mistakes in Startup Storytelling | Talking Story | Scoop.it
Author Andy Smith lays down a few tips for improving your storytelling skills. (4 Common Mistakes in Startup Storytelling http://t.co/5VYODYrl2Q)
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Loved these

Loved these | Talking Story | Scoop.it
Why Storytelling Is the Secret to Getting Noticed Online (Why Storytelling Is the Secret to Getting Noticed Online http://t.co/ypBusvNckL)
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Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Persuasive

Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Persuasive | Talking Story | Scoop.it
Storytelling is the most effective to way to get your point across. Here are some expert tips for doing it right.

Via Kathy Hansen
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Kathy Hansen's curator insight, August 10, 2013 2:42 PM

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] Recently I had the opportunity to sit down to discuss this topic with Susan Fisher, a strategic communication expert and principal at First Class. “People are always telling stories; why don’t they do it at work?" asks Fisher. “It’s because they have been taught that at work you use logic and slides and statistics; this seems more professional. Telling stories seems too emotional and possibly manipulative. So people stick to facts and numbers. But the truth is that real emotions always work better, because that is the way to reach hearts and minds, and also people get to see the real you. It’s authentic.”

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Storytelling is the top issue for 483 Corporate Communications Execs

Storytelling is the top issue for 483 Corporate Communications Execs | Talking Story | Scoop.it
In the latest findings from Incite, we rank the top 5 issues for corporate communications execs.

Via Kathy Hansen
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Parker Donat's curator insight, September 21, 2013 12:52 PM

I think this issue is confusing for executives. They may think this is only a face to face presentation form of storytelling when I think the focus should also be on the multimedia delivery of storytelling to for internal and external communication. 

Karen Dietz's comment, September 22, 2013 10:43 AM
Hi Parker -- I appreciate you adding your voice here. In my experience, executives are too quick to put their stories into digital media. The ability to build a personal connection is lost when doing so. There are times when moving a story into digital media is important, but far greater value is created when sharing stories in person.
OLAJUMOKE's curator insight, September 26, 2013 7:47 AM

Being able to captivate your sub without boring them.

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Google Channels Pixar to Change Storytelling as We Know It

Google Channels Pixar to Change Storytelling as We Know It | Talking Story | Scoop.it

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The Digital Rocking Chair's curator insight, October 30, 2013 6:00 AM


Steven Levy:  "Motorola is concocting what it hopes will be much more than an odd and expensive interactive cartoon" ...

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Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Persuasive

Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Persuasive | Talking Story | Scoop.it
Storytelling is the most effective to way to get your point across. Here are some expert tips for doing it right.

Via Kathy Hansen
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Kathy Hansen's curator insight, August 10, 2013 2:42 PM

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] Recently I had the opportunity to sit down to discuss this topic with Susan Fisher, a strategic communication expert and principal at First Class. “People are always telling stories; why don’t they do it at work?" asks Fisher. “It’s because they have been taught that at work you use logic and slides and statistics; this seems more professional. Telling stories seems too emotional and possibly manipulative. So people stick to facts and numbers. But the truth is that real emotions always work better, because that is the way to reach hearts and minds, and also people get to see the real you. It’s authentic.”

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Research—You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity & Effective Storytelling

Research—You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity & Effective Storytelling | Talking Story | Scoop.it
Businesses invest billions of dollars annually in market research studies developing and testing new ideas by asking consumers questions they simply can’t answer.

Via Karen Dietz
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Karen Dietz's curator insight, January 21, 2013 1:01 PM

Here is a well-written article on cognitive research and its link to behavior change and storytelling.


Whether in business, or as a nonprofit, often we share our stories in order to change behavior. At the lowest level, this is 'buy my stuff.' At the highest level this is about creating greater satisfaction, awareness, and positive social change.


This article explains the 7 steps cognitive research has determined influence our behavior. And these are strikingly similar to storytelling:

1) Interrupt the Pattern -- start with the everyday but then something happens and we are in a different place/situation

2) Create Comfort -- add familiary elements

3) Lead the Imagination -- have a plot plus use visual language

4) Shift the Feeling -- from one state to another, using turning points

5) Satisfy the Critical Mind -- include data

6) Change the Associations -- from undesirable to desirable

7) Take Action -- what do you want people to do?


The author, Douglas Van Praet, also shares examples with us to illustrate his points.


It's an easy yet meaty read and I think you will get a lot out of it.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Roberta Faulhaber's curator insight, February 8, 2013 5:36 AM

Like the fact that my critical mind can get into the picture!

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The Future of Storytelling Techniques

The Future of Storytelling Techniques | Talking Story | Scoop.it

"I am always interested in the science behind storytelling. What makes it such an effective part of our social being and communications?"


Via Karen Dietz
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Jane Garcia's curator insight, January 22, 2013 10:19 PM

It stimulates my curiosity.

ozziegontang's curator insight, January 25, 2013 1:35 AM

Excellent video rescooped from Karen Dietz's site on Storytelling

Karen Dietz's comment, January 25, 2013 6:17 PM
Thanks Jeff, Jane & Ozzie!
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TV, The Thinking Person’s Entertainment of Choice

TV, The Thinking Person’s Entertainment of Choice | Talking Story | Scoop.it

Alissa Quart:  "By pulling us away from Twitter, texts, e-mails, pointless videos and all the other technological distractions demanding attention, “Homeland,” “Mad Men” and “Breaking Bad” provide a coherent (albeit sometimes disturbing) refuge from our fragmented lives."


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The Digital Rocking Chair's curator insight, January 13, 2013 10:42 PM

An interesting look at why good television is beginning to look a lot like the serialized novel of the 19th century.

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Does your business have a compelling future story to share? - Seven Story Learning

Does your business have a compelling future story to share? - Seven Story Learning | Talking Story | Scoop.it

As the new year begins, it’s time to ask about your future story. Call it a “vision story” if you like, because it will probably be more motivating and memorable than organizational mission and vision statements, which often sit on dusty shelves.

 

Future stories are guiding north stars, serving as bridges from your past to your future. Telling others about the unfinished stories you’re most enthusiastic to complete gives energy and momentum to your business.


Via Kathy Hansen
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