Alissa Quart: "By pulling us away from Twitter, texts, e-mails, pointless videos and all the other technological distractions demanding attention, “Homeland,” “Mad Men” and “Breaking Bad” provide a coherent (albeit sometimes disturbing) refuge from our fragmented lives."
As the new year begins, it’s time to ask about your future story. Call it a “vision story” if you like, because it will probably be more motivating and memorable than organizational mission and vision statements, which often sit on dusty shelves.
Future stories are guiding north stars, serving as bridges from your past to your future. Telling others about the unfinished stories you’re most enthusiastic to complete gives energy and momentum to your business.
Many marketers aren't creating videos because they think video production is hard. Here's a look at that myth and three others regarding video production.
It’s no secret that demand for video is growing. In fact, comScore estimates that over 86% of the Internet audience viewed online video last month, reaching 187 million Americans. And more than half of professional marketers believe video has the best ROI in content marketing, triumphing over whitepapers, photos, infographics, interactive media, and buying guides.
Despite the demand for and results achieved with video, marketers continue to face challenges when working with video. Often stating that video is “difficult to create” and that it is “overpriced,” video production has been viewed as an analog process in a digital world.
The rise of video and the online ecosystem that marketers currently live in has lead to the demand for video-productions services that are reliable, affordable, and easy to navigate.
Today, some pioneering companies have responded to that demand by creating low-cost scalable video services that produce high-quality content specifically for digital agencies and web marketers. Whether promotional online clips, complex video marketing campaigns, or high-definition commercials, those cloud-based solutions have dispelled the most widespread myths related to video production....
Why do we love our favorite stories? Do they need a beginning, middle and end, and a character who changes by the conclusion? Masters of storytelling explore new answers to age-old questions of the craft.