Capturing the digital attention of TV audiences during broadcast was long the purview of content creators and program producers; now, mobile application developers should be brought into the equation, and social media mavens should be along for...
De acordo com Delton Batista, diretor comercial da RBS TV e um dos palestrantes do encontro, o consumo de redes sociais simultâneo com a TV é cada vez mais frequente e isso repercute na programação de forma mais intensa e qualitativa.
Less than six months in, 2013 has already been a remarkable year for the nexus between television and Twitter. Ninety-five percent of live TV conversation currently happens on Twitter, according t......
On May 26 alone, there were more than 2.3 million TV-related tweets. That included over 600,000 for that night's NBA game, 230,000+ for The Bachelorette and nearly 58,000 for Arrested Development. And that's just the tip of the social TV iceberg.
As we emphasised in the latest edition of Futurescape’s Social TV strategy report, “in 2013, Facebook is confronting Twitter much more aggressively over Social TV.” With the launch of hashtags, Facebook is now a direct competitor for both Twitter...
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