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15 Businesses to Admire for Consistent, Stellar Branding

15 Businesses to Admire for Consistent, Stellar Branding | TalkativeMedia | Scoop.it

Look at 15 brands that have figured out how to have consistently stellar branding across all of their marketing assets.

TalkativeMedia's insight:

Branding is ever so important to retain and attractive new customers. 

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Jordan Smith's comment, August 22, 2013 2:14 AM
This article gives some great example of brands that have managed to make their brands stand out through IMC. I definitely agree that content and communication with consumers, is an essential part of what makes a consumer continue to use a brand this can be seen right through from packaging to the way in which employees engage with customers. How transparent a brand appears to be can also play a factor in whether or not a consumer chooses to stay loyal, a lot of these brands mentioned below have played on this for example Lush which produce organic beauty products, they use a “natural” theme in their packaging which is simple and basic as they as seen as having a “no frills” approach which is all part of communicating their key message of producing organic products.
German Grebenyuk's comment, August 22, 2013 3:50 PM
Yeah, it’s interesting how the article actually draws connections between being attracted to people’s personalities and brands’ personalities. I think it is indeed a lot easier to attract and engage consumers, create a pleasant experience if a brand’s personality reminds them of their friends or partner.
Aleisha Snell's comment, August 22, 2013 9:15 PM
I like how this article shows how different businesses gain emotional responses from their consumers. I agree with Melika and how she mentions that 'like personal relationship consumers are looking for certain characteristics within a brand.' this is a valid point and it shows that the marketers of companies actually need to be in the eyes of their consumers/target group in order to affectively get the positive emotional responses - by receiving a positive response then other marketing techniques will be enforced- for example; word of mouth. Businesses would be better off keeping the existing happy consumers as opposed to trying to pick up new consumers.
TalkativeMedia
We establish your presence on those social networks that will provide the most benefit to your business. Options include Facebook, Twitter, LinkedIn, Google+, Pinterest, FourSquare and many others. Specialties Social Media Management, Re-Branding, Social Media Strategic Planning
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Case Study: How Content Marketing Saved this Brick-and-Mortar Business

Case Study: How Content Marketing Saved this Brick-and-Mortar Business | TalkativeMedia | Scoop.it
At this point, we hope you're seeing how content marketing can transform an online business into a runaway success story.
TalkativeMedia's insight:

I think a lot of small business need to look at the vantage points of social media and content marketing to keep their business viable.  There has to be a shift in the paradigm of thinking that they cannot compete with the race in technology.  They should be focusing on telling the "story" of why their business exist and how their customers can benefit from their services or products.

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How Intuit Does Social Media Recruitment and Employer Branding [Case Study]

How Intuit Does Social Media Recruitment and Employer Branding [Case Study] | TalkativeMedia | Scoop.it
Intuit is an American company that provides financial software and services for individuals and small businesses.
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5 reasons people don't think social media is a real job

5 reasons people don't think social media is a real job | TalkativeMedia | Scoop.it
If you've ever had friends or relatives give you a blank stare when you tell them what you do, this list is for you.
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15 Businesses to Admire for Consistent, Stellar Branding

15 Businesses to Admire for Consistent, Stellar Branding | TalkativeMedia | Scoop.it

Look at 15 brands that have figured out how to have consistently stellar branding across all of their marketing assets.

TalkativeMedia's insight:

Branding is ever so important to retain and attractive new customers. 

more...
Jordan Smith's comment, August 22, 2013 2:14 AM
This article gives some great example of brands that have managed to make their brands stand out through IMC. I definitely agree that content and communication with consumers, is an essential part of what makes a consumer continue to use a brand this can be seen right through from packaging to the way in which employees engage with customers. How transparent a brand appears to be can also play a factor in whether or not a consumer chooses to stay loyal, a lot of these brands mentioned below have played on this for example Lush which produce organic beauty products, they use a “natural” theme in their packaging which is simple and basic as they as seen as having a “no frills” approach which is all part of communicating their key message of producing organic products.
German Grebenyuk's comment, August 22, 2013 3:50 PM
Yeah, it’s interesting how the article actually draws connections between being attracted to people’s personalities and brands’ personalities. I think it is indeed a lot easier to attract and engage consumers, create a pleasant experience if a brand’s personality reminds them of their friends or partner.
Aleisha Snell's comment, August 22, 2013 9:15 PM
I like how this article shows how different businesses gain emotional responses from their consumers. I agree with Melika and how she mentions that 'like personal relationship consumers are looking for certain characteristics within a brand.' this is a valid point and it shows that the marketers of companies actually need to be in the eyes of their consumers/target group in order to affectively get the positive emotional responses - by receiving a positive response then other marketing techniques will be enforced- for example; word of mouth. Businesses would be better off keeping the existing happy consumers as opposed to trying to pick up new consumers.
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How to Run an Effective Social Media Program

How to Run an Effective Social Media Program | TalkativeMedia | Scoop.it
Which platforms work best? Manage them yourself or delegate? Spend time or money?
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Personal Branding on LinkedIn: 10 Mistakes to Avoid | Jeffbullas's Blog

Personal Branding on LinkedIn: 10 Mistakes to Avoid | Jeffbullas's Blog | TalkativeMedia | Scoop.it
LinkedIn is a fantastic online business networking platform for professionals.
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How To Properly Use Social Media Marketing - Network Marketing With Christopher Brown

How To Properly Use Social Media Marketing - Network Marketing With Christopher Brown | TalkativeMedia | Scoop.it
Now a days, if you are not using SMM, you will fail.
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26 Essentials for Blogging Success: What You Need to Know

26 Essentials for Blogging Success: What You Need to Know | TalkativeMedia | Scoop.it

Do you want to be a more successful blogger?

 

Are you keeping up with the newest developments in blogging?

 

Whether you are new to blogging or you have been blogging for years, you will find insight in this article.

 

It covers 26 blogging essentials, in an A–Z tour of the blogosphere.

Each one has a full explanation, along with a link to further reading in case you want to know more.

 

Note: For simplicity’s sake, I assume you’re using WordPress as your blogging platform. Many of these essentials, though, apply to other blogging platforms as well.


Via Martin Gysler
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Martin Gysler's curator insight, January 3, 2013 7:15 AM

Wow a great post on blogs. With these 26 points, you know everything that is useful to be a great blogger. I'll keep it in the mind during 2013.

HSPHealth's comment, January 7, 2013 11:55 AM
The technical side of blogging can be very demanding, so the plugins really help. In addition to great content and SEO, I think you need an outreach/networking program.
Martin Gysler's comment, January 7, 2013 1:35 PM
Yes indeed, this is an interesting point, thanks.
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8 Tips for Writing SEO Friendly Content

8 Tips for Writing SEO Friendly Content | TalkativeMedia | Scoop.it
Before we delve into the tips, let us begin with what it means to have SEO friendly content.
TalkativeMedia's insight:

Content is king!

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Twitter / kingstontech: Does this look familiar?! ;) ...

RT @kingstontech: Does this look familiar?! ;) #mobile & #laptop #addiction http://t.co/hyE0kS3WQD
TalkativeMedia's insight:

So much to read and so little time!

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Branding in the Inbound Age | Essential Guide | New Partner Resources

Branding in the Inbound Age | Essential Guide | New Partner Resources | TalkativeMedia | Scoop.it

 

Any marketer will tell you - the internet has changed branding. It's no longer just about clever creative and timely ad placements. No, effective branding in the Inbound age is as much about "what" as it is "where." Companies need to create a meaningful voice through content creation, establishing themselves on the channels that matter to their customers and, most importantly, tracking responses and interactions to those efforts.

It's a big job, for sure, but one your agency can handle with the right skill set. This 70+ page ebook covers all the crucial aspects of online branding, and will help your agency build out new or refine existing branding services. Topics include:

How to Achieve Brand Consistency Across ChannelsHow to Establish and Put a Brand into Play Online How to Segment and Personalize a Brand ExperienceHow to Monitor Brand Interactions on Social Media How to Build a Social Media Response Plan...And More!

TalkativeMedia's insight:

Inbound marketing is a brand marketing strategy that focuses on having customers and potential customers find you. When inbound marketing is effective, it results in your ideal customers seeking you out and investing the time to learn about your brand’s offering as a solution to their need. Like all marketing strategies, to be successful inbound marketing requires careful planning, sufficient resources and persistence.

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7 Rules of Brilliant Marketing

7 Rules of Brilliant Marketing | TalkativeMedia | Scoop.it
These marketing strategies and concepts can determine the ultimate success of your products, your company, even your career.
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Email: The Not Respected Marketing Behemoth

Email: The Not Respected Marketing Behemoth | TalkativeMedia | Scoop.it
You might be surprised to learn that email marketing can result in a very solid return on investment. (Email: The Not Respected Marketing Behemoth: David Byrd Earlier this week while preparing to discuss digital m...
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When Last Did You Assess Your Email Marketing Strategy? | Mediatorr Digital Marketing

When Last Did You Assess Your Email Marketing Strategy? | Mediatorr Digital Marketing | TalkativeMedia | Scoop.it
Email marketing is one of the most cost-effective forms of digital marketing around, and it delivers spectacular ROI. Yet, it’s still underestimated by many (When Last Did You Assess Your Email Marketing Strategy?
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Content Marketing For SEO - What You Need To Know [INFOGRAPHIC] - Sekari

Content Marketing For SEO - What You Need To Know [INFOGRAPHIC] - Sekari | TalkativeMedia | Scoop.it
Content marketing is an essential element of any successful SEO campaign. In this infographic, we reveal the facts any figures behind content marketing.
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Marketers Eager for Facebook Hashtags - ClickZ

Marketers Eager for Facebook Hashtags - ClickZ | TalkativeMedia | Scoop.it
Excerpt... Love them or hate them, hashtags are reportedly coming to Facebook - sometime - and most marketers couldn't be happier. Although there has been no official announcement or comment by the social media giant, the long-rumored idea of Facebook incorporating hashtags - the ubiquitous # symbol used on Twitter to make certain keywords or topics searchable - gathered momentum late last week after "informed sources" told The Wall Street Journal that the company is indeed serious about the idea. The sources reportedly told the WSJ, however, that the move is not imminent. The tags could also give community managers, frustrated by perceived lower organic reach caused by Facebook's new algorithms, the prospect of regaining some audience attention. And hashtags could also serve as important tools for cross-platform marketing campaigns, according to Steve Birkett, marketing associate with the Esvee Group, a marketing and web services consultancy in Brooklyn. Users could also post promotional hashtags on their pages if they so choose, as they do on Twitter.
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How To Use Social Media To Grow Your Blog

How To Use Social Media To Grow Your Blog | TalkativeMedia | Scoop.it
Learn how to use social media to grow your blog. Leverage the power of social media to drive traffic and raise conversions.
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Secrets of a Lucrative Social Media Campaign

Secrets of a Lucrative Social Media Campaign | TalkativeMedia | Scoop.it
How one unsexy company used social media to reach an entirely new, youthful customer base, and grew revenue 96%.
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10 Creative Ways to Market on Pinterest | Jeffbullas's Blog

10 Creative Ways to Market on Pinterest | Jeffbullas's Blog | TalkativeMedia | Scoop.it
Pinterest is a fast emerging visually oriented social network that provides a platform that can bring out the creative marketer. So how can you market your business on Pinterest whether you are a B2B or a B2C company?

Via Martin Gysler
TalkativeMedia's insight:

Pinterest is a "must" for today's small business. If you have a niche market, you cannot afford to be without a Pinterest profile.  

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FredColantonio's curator insight, February 12, 2013 2:48 AM

 

 10
France Lafleur's curator insight, February 13, 2013 4:07 PM

Le pouvoir attractif des images et Pinterest.

Joakim Baage's curator insight, February 22, 2013 7:29 AM

Make sure images are part of your content marketing mix!

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Preparing an Online Social Media Policy: The Top Ten Legal Considerations for Your Nonprofit

Legal issues - Same as before but new... (Preparing an Online Social Media Policy: The Top Ten Legal Considerations for Your Nonprofit: ...
TalkativeMedia's insight:

Every company no matter how big or small should have a Social Media Policy!

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How Social Media Can Support the Lead Management Process | Business 2 Community

How Social Media Can Support the Lead Management Process | Business 2 Community | TalkativeMedia | Scoop.it
Engaging customers and prospects across a variety of marketing channels isn’t necessarily difficult.
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Leverage Social Media influence in your SEO Strategy

Leverage Social Media influence in your SEO Strategy | TalkativeMedia | Scoop.it
Are you leveraging the power of social media in your SEO strategy?

 

Do you understand how to use social media in your SEO Strategy?

 

For the longest time – both SEO and social media have been treated as separate things. Sure, people have talked about how they impact each other, but still in a way that treats them as two different pieces of the marketing equation.

 

Find Out More: http://assistsocialmedia.com/seo-and-social-media-strategy/


Via Antonino Militello
TalkativeMedia's insight:

SEO is becoming a necessary skill set for anyone that wants to do social media. It's about being able to have the conversations on social media and then translate that back to your client in terms of exposure to their business, product, service or brand.

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