We establish your presence on those social networks that will provide the most benefit to your business. Options include Facebook, Twitter, LinkedIn, Google+, Pinterest, FourSquare and many others.
Social Media Management, Re-Branding, Social Media Strategic Planning
At this point, we hope you're seeing how content marketing can transform an online business into a runaway success story.
I think a lot of small business need to look at the vantage points of social media and content marketing to keep their business viable. There has to be a shift in the paradigm of thinking that they cannot compete with the race in technology. They should be focusing on telling the "story" of why their business exist and how their customers can benefit from their services or products.
Any marketer will tell you - the internet has changed branding. It's no longer just about clever creative and timely ad placements. No, effective branding in the Inbound age is as much about "what" as it is "where." Companies need to create a meaningful voice through content creation, establishing themselves on the channels that matter to their customers and, most importantly, tracking responses and interactions to those efforts.
It's a big job, for sure, but one your agency can handle with the right skill set. This 70+ page ebook covers all the crucial aspects of online branding, and will help your agency build out new or refine existing branding services. Topics include:
How to Achieve Brand Consistency Across ChannelsHow to Establish and Put a Brand into Play Online How to Segment and Personalize a Brand ExperienceHow to Monitor Brand Interactions on Social Media How to Build a Social Media Response Plan...And More!
Inbound marketing is a brand marketing strategy that focuses on having customers and potential customers find you. When inbound marketing is effective, it results in your ideal customers seeking you out and investing the time to learn about your brand’s offering as a solution to their need. Like all marketing strategies, to be successful inbound marketing requires careful planning, sufficient resources and persistence.
You might be surprised to learn that email marketing can result in a very solid return on investment. (Email: The Not Respected Marketing Behemoth: David Byrd Earlier this week while preparing to discuss digital m...
Email marketing is one of the most cost-effective forms of digital marketing around, and it delivers spectacular ROI. Yet, it’s still underestimated by many (When Last Did You Assess Your Email Marketing Strategy?
Excerpt... Love them or hate them, hashtags are reportedly coming to Facebook - sometime - and most marketers couldn't be happier. Although there has been no official announcement or comment by the social media giant, the long-rumored idea of Facebook incorporating hashtags - the ubiquitous # symbol used on Twitter to make certain keywords or topics searchable - gathered momentum late last week after "informed sources" told The Wall Street Journal that the company is indeed serious about the idea. The sources reportedly told the WSJ, however, that the move is not imminent. The tags could also give community managers, frustrated by perceived lower organic reach caused by Facebook's new algorithms, the prospect of regaining some audience attention. And hashtags could also serve as important tools for cross-platform marketing campaigns, according to Steve Birkett, marketing associate with the Esvee Group, a marketing and web services consultancy in Brooklyn. Users could also post promotional hashtags on their pages if they so choose, as they do on Twitter.
Pinterest is a fast emerging visually oriented social network that provides a platform that can bring out the creative marketer. So how can you market your business on Pinterest whether you are a B2B or a B2C company?
Are you leveraging the power of social media in your SEO strategy?
Do you understand how to use social media in your SEO Strategy?
For the longest time – both SEO and social media have been treated as separate things. Sure, people have talked about how they impact each other, but still in a way that treats them as two different pieces of the marketing equation.
SEO is becoming a necessary skill set for anyone that wants to do social media. It's about being able to have the conversations on social media and then translate that back to your client in terms of exposure to their business, product, service or brand.