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Talk Copywriting
The best articles I can find on copywriting and digital marketing
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15 Copywriting and Content Marketing Blogs that Will Make You More Money

15 Copywriting and Content Marketing Blogs that Will Make You More Money | Talk Copywriting | Scoop.it

Sonia Simone of Copyblogger: "We think persuasive writers — content marketers and copywriters — are as worthy of cheers and accolades as our fiction-writing brothers and sisters.

So today I put together a list of 15 writing blogs I think you’ll get a lot out of."

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Liz Wilson's curator insight, January 6, 2013 11:22 AM

I enjoyed this selection of copywriters' blogs - you may not always like their style but they'll make you think outside your own ideas. 

Jeff Domansky's curator insight, January 6, 2013 2:26 PM

Lots of new resources to check out in this list.

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Five Copywriting Errors That Can Ruin A Company’s Website | Smashing Magazine

Five Copywriting Errors That Can Ruin A Company’s Website | Smashing Magazine | Talk Copywriting | Scoop.it
No matter how brilliant a website’s design, no matter how elegant its navigation, sooner or later visitors will decide whether to take action because of something they read.
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The Ultimate Guide To A/B Testing | Smashing Magazine

The Ultimate Guide To A/B Testing | Smashing Magazine | Talk Copywriting | Scoop.it
A/B testing isn’t a buzz term. A lot of savvy marketers and designs are using it right now to gain insight into visitor behavior and to increase conversion rate.
Liz Wilson's insight:

Get a briefing on A/B testing. This covers the basics. Also a list of resources for further study. 

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Useful Value Proposition Examples (and How to Create a Good One)

Useful Value Proposition Examples (and How to Create a Good One) | Talk Copywriting | Scoop.it

What is a value proposition? What do you include in it? How do you structure it? Answers here. Also examples of value propositions good and bad. 

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10 Companies That Totally Nail Copywriting

10 Companies That Totally Nail Copywriting | Talk Copywriting | Scoop.it
10 examples of companies with truly killer copywriting.
Liz Wilson's insight:

You know that feeling of your heart sinking when you're told to write a piece of copy and 'be humorous'?And you're not feeling at all funny. Well, here's a way to spark off some humorous copy: great examples of copywriting that has fun with the target audience (and how to achieve the same thing). Thanks, Hubspot.

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Five great examples of product page copywriting

Five great examples of product page copywriting | Talk Copywriting | Scoop.it
While product page design has improved in the past few years, an often neglected area is sales copy.
Liz Wilson's insight:

Manufacturers' descriptions don't cut the mustard. Even the dullest product can have an exciting description. See the examples. 

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The copywriting infographic | ABC Copywriting blog

An infographic summarising some key copywriting ideas and techniques.
Liz Wilson's insight:

A brief history of copywriting in one infographic. 

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Microcopy Matters: Small Words and Phrases that Make a Big Difference

Microcopy Matters: Small Words and Phrases that Make a Big Difference | Talk Copywriting | Scoop.it

Microcopy can make the difference between someone staying on your website or going off it in frustration. That's why it matters. Good examples here. 

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Quick Course On Effective Website Copywriting | Smashing Magazine

Quick Course On Effective Website Copywriting | Smashing Magazine | Talk Copywriting | Scoop.it
Hiring a professional copywriter can be very expensive, which is one of the reasons why this is a valuable skill to have yourself.
Liz Wilson's insight:

The basics of copywriting for the web. Can be applied to any copy.  

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35 Free Pre-Designed Email Templates Just For You [And an Infographic!]

35 Free Pre-Designed Email Templates Just For You [And an Infographic!] | Talk Copywriting | Scoop.it
A 2013 guide to email design in infographic form (plus 35 free HTML email templates!).
Liz Wilson's insight:

Tips to increase the chance of your marketing emails being read. From Hubspot.

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