Talk Copywriting
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Talk Copywriting
The best articles I can find on copywriting and digital marketing
Curated by Liz Wilson
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Five Copywriting Errors That Can Ruin A Company’s Website | Smashing Magazine

Five Copywriting Errors That Can Ruin A Company’s Website | Smashing Magazine | Talk Copywriting | Scoop.it
No matter how brilliant a website’s design, no matter how elegant its navigation, sooner or later visitors will decide whether to take action because of something they read.
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Microcopy Matters: Small Words and Phrases that Make a Big Difference

Microcopy Matters: Small Words and Phrases that Make a Big Difference | Talk Copywriting | Scoop.it

Microcopy can make the difference between someone staying on your website or going off it in frustration. That's why it matters. Good examples here. 

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Quick Course On Effective Website Copywriting | Smashing Magazine

Quick Course On Effective Website Copywriting | Smashing Magazine | Talk Copywriting | Scoop.it
Hiring a professional copywriter can be very expensive, which is one of the reasons why this is a valuable skill to have yourself.
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The basics of copywriting for the web. Can be applied to any copy.  

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The copywriting infographic | ABC Copywriting blog

An infographic summarising some key copywriting ideas and techniques.
Liz Wilson's insight:

A brief history of copywriting in one infographic. 

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Useful Value Proposition Examples (and How to Create a Good One)

Useful Value Proposition Examples (and How to Create a Good One) | Talk Copywriting | Scoop.it

What is a value proposition? What do you include in it? How do you structure it? Answers here. Also examples of value propositions good and bad. 

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