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Microcopy Matters: Small Words and Phrases that Make a Big Difference

Microcopy Matters: Small Words and Phrases that Make a Big Difference | Talk Copywriting | Scoop.it

Microcopy can make the difference between someone staying on your website or going off it in frustration. That's why it matters. Good examples here. 

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Talk Copywriting
The best articles I can find on copywriting and digital marketing
Curated by Liz Wilson
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Copywriting Content Lessons from David Ogilvy | Social Media Today

Copywriting Content Lessons from David Ogilvy | Social Media Today | Talk Copywriting | Scoop.it
Scan through these nine tips on copywriting, content writing, and general advertising, straight from the master, David Ogilvy.
Liz Wilson's insight:

Back to the basics of copywriting: a good summary of David Ogilvy's enduring wisdom. Nobody has ever nailed copywriting like he did, and I have never read better advice than his thoughts. 

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Seo Content Copywriting Basics You Must Know - Seo Sandwitch Blog

Seo Content Copywriting Basics You Must Know - Seo Sandwitch Blog | Talk Copywriting | Scoop.it
Seo copywriting is needed as it helps in gaining good search engine rankings and increases your brand’s search engine visibility. Find out the basics of seo copywriting.
Liz Wilson's insight:

Good recap of basics. Thanks for the suggetsion. 

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10 Companies That Totally Nail Copywriting

10 Companies That Totally Nail Copywriting | Talk Copywriting | Scoop.it
10 examples of companies with truly killer copywriting.
Liz Wilson's insight:

Great article on what makes a brand's tone of voice distinctive - and if you don't have a distinctive tone of voice, who's going to listen to you?

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15 Copywriting and Content Marketing Blogs that Will Make You More Money

15 Copywriting and Content Marketing Blogs that Will Make You More Money | Talk Copywriting | Scoop.it

Sonia Simone of Copyblogger: "We think persuasive writers — content marketers and copywriters — are as worthy of cheers and accolades as our fiction-writing brothers and sisters.

So today I put together a list of 15 writing blogs I think you’ll get a lot out of."

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Liz Wilson's curator insight, January 6, 2013 2:22 PM

I enjoyed this selection of copywriters' blogs - you may not always like their style but they'll make you think outside your own ideas. 

Jeff Domansky's curator insight, January 6, 2013 5:26 PM

Lots of new resources to check out in this list.

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Why Good Copywriting Goes Bad: Ignorance

Good copywriting isn't writing well. It's knowing your audience, their needs, and how to write words that sell - without being ignorant. Click here to read .
Liz Wilson's insight:

How to think like a copywriter. Not like a writer. 

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Five Copywriting Errors That Can Ruin A Company’s Website | Smashing Magazine

Five Copywriting Errors That Can Ruin A Company’s Website | Smashing Magazine | Talk Copywriting | Scoop.it
No matter how brilliant a website’s design, no matter how elegant its navigation, sooner or later visitors will decide whether to take action because of something they read.
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The Ultimate Guide To A/B Testing | Smashing Magazine

The Ultimate Guide To A/B Testing | Smashing Magazine | Talk Copywriting | Scoop.it
A/B testing isn’t a buzz term. A lot of savvy marketers and designs are using it right now to gain insight into visitor behavior and to increase conversion rate.
Liz Wilson's insight:

Get a briefing on A/B testing. This covers the basics. Also a list of resources for further study. 

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Useful Value Proposition Examples (and How to Create a Good One)

Useful Value Proposition Examples (and How to Create a Good One) | Talk Copywriting | Scoop.it

What is a value proposition? What do you include in it? How do you structure it? Answers here. Also examples of value propositions good and bad. 

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10 Companies That Totally Nail Copywriting

10 Companies That Totally Nail Copywriting | Talk Copywriting | Scoop.it
10 examples of companies with truly killer copywriting.
Liz Wilson's insight:

You know that feeling of your heart sinking when you're told to write a piece of copy and 'be humorous'?And you're not feeling at all funny. Well, here's a way to spark off some humorous copy: great examples of copywriting that has fun with the target audience (and how to achieve the same thing). Thanks, Hubspot.

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How to Improve Your Social Media Calls to Action

How to Improve Your Social Media Calls to Action | Talk Copywriting | Scoop.it

Excerpted from article by Heidi Cohen published on Social Media Examiner:
"Here are seven steps for crafting calls to action to get your social community to do what you’d like them to and transform your social media marketing to get the results you want.

#1: Determine What You Want Prospects to Do:
Your call to action should encourage readers to engage with you further.
Make readers an offer they want. You can consider offering white paper downloads, ebooks, ongoing emails, discount coupons and/or free consultations.

#2: Create a Great Hook:
You’ll need to answer the question, “What’s in it for me?” This is what your prospects want to know.
And your request must make sense to them. This means not asking prospects to purchase if they’re still in an information-gathering mode.

#3: Motivate Prospects to Act:
Remember, you want to give your readers a reason to act.
Provide sense of urgency. Make people an offer they can’t refuse. Give them a one-time offer to encourage a response. Realize, however, they may only buy when you provide coupons going forward.

#4: Optimize Your Call to Action:
Like other aspects of your content, formatting matters! Here are some points to consider.
- Use a contextually relevant presentation;
- Make your call to action stand out visually;
- Qualify your offer;
- Limit selection choices;
- Place calls to action in multiple locations on your pages;
- Keep calls to action above the fold;
- Put call-to-action options in order of importance;
- Include social sharing.

#5: Maintain a Consistent Presentation on Landing Pages:
This is one of the biggest reasons calls to action don’t work. Send prospects to the appropriate step in the purchase process.
Make sure you use the same wording and graphics. The goal is to show continuity. Don’t let the reader think that you’ve sent them to the wrong place or they’ll leave.

#6: Test to Maximize Results:
Every element of your call to action can be tested. When testing, only modify one factor at a time or you won’t know what caused the change.

#7: Measure Results:
How can you measure your results? You want to track the impact of your social media calls to action back to your original objectives. Here are some metrics to track:
- Impressions;
- Click-throughs;
- Click-through rate;
- Completions;
- Completion rate..."

Each step is analyzed with detailed information. Read full article here:
http://www.socialmediaexaminer.com/how-to-improve-your-social-media-calls-to-action/


Via Giuseppe Mauriello
Liz Wilson's insight:

How much time do copywriters give to crafting the best CTAs? Great tips here to do better.

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Martin (Marty) Smith's curator insight, May 3, 2013 8:29 AM

No matter how GOOD your calls to action are they can always get better :).M

Mary Anne Hahn's curator insight, May 4, 2013 8:32 AM

Your marketing goes nowhere without an effective call to action.

Mr Branson's curator insight, May 5, 2013 9:13 AM

A great article. Social Media is the online promotional tool that communicates or presents you or your business locally, nationally or globally. http://www.infogurushop.com It has now become a central part of  daily business and most business onwers will discover multi-tasking and updating all your social media outlets plus run a website and business are not easy.

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‘Inconsistent tone of voice will damage brands’ | News | Marketing Week

‘Inconsistent tone of voice will damage brands’ | News | Marketing Week | Talk Copywriting | Scoop.it
Brands need to use the same language in all communication with customers or risk creating a disconnect.
Liz Wilson's insight:

Tone of voice isn't just something for written communications - it needs to extend everywhere.

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How to copywrite for social media like a pro

How to copywrite for social media like a pro | Talk Copywriting | Scoop.it
Liz Wilson's insight:

The shorter the copy, the more you have to think about it. That's why I like these tips on social copywriting - most of the time something we don't have enough time to think about. 

 

Good takeaways

- be prepared by knowing your sector (but my view is  don't try too hard or you won't sound real)

- don't be too promotional

- be conversational - make it one-to-one

- have a purpose

- keep it short

 

 

so that's enough :)

 

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Copywriting and designing emails: tips on 11 types of email and free Hubspot templates

Copywriting and designing emails: tips  on 11 types of email and free Hubspot templates | Talk Copywriting | Scoop.it
Learn about all the various types of emails you could be using in your email marketing program.
Liz Wilson's insight:

Here's a spot-on guide to writing and designing emails from Hubspot. 

 

I think they've issued the templates before, but they're wrapped in new content - tips for 11 different types of email, from offers to thank yous.

 

Whether you're new to marketing emails, or you could do with some fresh ideas, keep this by you when you get back to work after the holidays - good templates are always worth saving.

 

 

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Five great examples of product page copywriting

Five great examples of product page copywriting | Talk Copywriting | Scoop.it
While product page design has improved in the past few years, an often neglected area is sales copy.
Liz Wilson's insight:

Manufacturers' descriptions don't cut the mustard. Even the dullest product can have an exciting description. See the examples. 

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The copywriting infographic | ABC Copywriting blog

An infographic summarising some key copywriting ideas and techniques.
Liz Wilson's insight:

A brief history of copywriting in one infographic. 

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Microcopy Matters: Small Words and Phrases that Make a Big Difference

Microcopy Matters: Small Words and Phrases that Make a Big Difference | Talk Copywriting | Scoop.it

Microcopy can make the difference between someone staying on your website or going off it in frustration. That's why it matters. Good examples here. 

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Quick Course On Effective Website Copywriting | Smashing Magazine

Quick Course On Effective Website Copywriting | Smashing Magazine | Talk Copywriting | Scoop.it
Hiring a professional copywriter can be very expensive, which is one of the reasons why this is a valuable skill to have yourself.
Liz Wilson's insight:

The basics of copywriting for the web. Can be applied to any copy.  

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35 Free Pre-Designed Email Templates Just For You [And an Infographic!]

35 Free Pre-Designed Email Templates Just For You [And an Infographic!] | Talk Copywriting | Scoop.it
A 2013 guide to email design in infographic form (plus 35 free HTML email templates!).
Liz Wilson's insight:

Tips to increase the chance of your marketing emails being read. From Hubspot.

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