Transformational change is still hard, according to a new survey. But a focus on communicating, leading by example, engaging employees, and continuously improving can triple the odds of success. A McKinsey & Company article.
The gender gap in tech is shrinking. Women are still an underrepresented minority in the disciplines of science, technology, engineering, and math (STEM), but women in data and technology are no longer outliers or anomalies. For this book, author and...
YouTube is the Web's de facto home for video. But 10 years ago, online video was anybody's game. As it celebrates a decade offering us everything from new celebrities to cat videos, YouTube has become a premier destination for content. Here's how it got there.
Social media's influence on millennials' shopping is spotty, according to a new eMarketer report. Many interact with brands via social, but often just so they can snag a discount. They do learn about products through posts by people on their social networks. When it comes to purchase decisions, though, few millennials cite what they see on social networks as decisive. And few transact purchases there.
I’ve always been acutely aware of the central role alcohol seems to play whenever HR people congregate, and found it oddly paradoxical – and hypocritical – that the same group that spends most of their time policing policy violations, enforcing compliance and managing employee relations is so blatantly reckless, irresponsible and unprofessional in their consumption. 10 …
Business-to-business (B2B) marketers know that content is critical for success, but based on recent research, many struggle to come up with enough ideas to fuel such efforts. When brains are drained, reaching out across departments to drive ideas for marketing content can help, and B2Bs hope they can make "crowdsourcing" ideas from internal employees easier.
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