Pinterest quickly attracted a substantial audience of committed users, and marketers are more interested in it than ever with the promise of social commerce on the horizon. But women are still the site's main audience, with male internet users in the US avoiding the network en masse.
Personalization is good for the bottom line, according to research among marketing execs worldwide. The No. 1 benefit of personalized creative was increased response and engagement rates, and boosts to conversions weren't far behind. The rise of programmatic is helping drive greater use of enriched content and creative among marketers.
Millions of people have used their work e-mail addresses to register on a dating site for married cheaters, yet experts are cautioning employers against deliberately prying into employees’ personal affairs.
As the influx of data only gets bigger, companies struggle to manage the large volume of information. While some have turned to outside sources for help, others are adding a new role to their organization: chief data officer.
Millennials have adopted mobile banking at a much higher rate than baby boomers. eMarketer estimates that this year, nearly six in 10 18-to-34-year-old mobile phone users in the US will be mobile bankers, vs. just over one-quarter of boomer mobile phone users.
In this series, professionals thank those who helped them reach where they are today. Read the posts here, then write your own. Use #ThankYourMentor and @mention your mentor when sharing.We hear a lot of complaints about sexism and chauvinism in 21st-century Silicon Valley. I want to share some stories from India in the mid-20th century. It may sound prehistoric, but it wasn’t that long ago.I was born into an old family in Calcutta, India. We were a traditional extended family with about 25 fami
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