Transformational change is still hard, according to a new survey. But a focus on communicating, leading by example, engaging employees, and continuously improving can triple the odds of success. A McKinsey & Company article.
Millennials don't want to seek out videos; they want videos to come to them, favoring personalized recommendations and online trends. Once they grab millennial viewers, video services must provide a top-notch experience, free of buffering, slow loading times and poor images, to keep their attention.
Each month at Blogging4Jobs we host a webinar discussing various topics relating to HR, Recruiting, and the Workplace. Below, you can check out our next webinar. April Blogging4Jobs Webinar Title: Candidate Empowerment: How to Take Your Candidate Experience to the Next Level (Register Here) When: April 30, 2015 from 1:00-2:00 EST (11:00-12:00 PM PST) Sponsored By: Session …
In this series, professionals reflect on their inevitable career mistakes. Follow the stories here and write your own (please include #BestMistake in your post).In my early 20s, I dropped out of college to start a pizza shop. It wasn’t an easy decision at the time. The prospect of being a “college dropout” was scary. I quickly got used to hearing “You’re making a mistake” from my friends and counselors at the time. But eventually, I followed my gut and left school.Today, I’m the CEO of a company
Few consumers believe that companies do enough to protect their digital privacy, and most aren't confident in the online security of their personal information. Marketers are looking to reverse these feelings, as the large majority say taking additional steps to protect customer data and privacy is a priority this year.
There's plenty of room for adoption among brands looking to reach Instagram's enthusiastic audience, and restaurants and hotels have the largest presence currently. No matter the industry, brands should take a quality over quantity approach to Instagram, as recent research finds that post frequency and engagement have an inverse relationship.
I’ve always been acutely aware of the central role alcohol seems to play whenever HR people congregate, and found it oddly paradoxical – and hypocritical – that the same group that spends most of their time policing policy violations, enforcing compliance and managing employee relations is so blatantly reckless, irresponsible and unprofessional in their consumption. 10 …
Business-to-business (B2B) marketers know that content is critical for success, but based on recent research, many struggle to come up with enough ideas to fuel such efforts. When brains are drained, reaching out across departments to drive ideas for marketing content can help, and B2Bs hope they can make "crowdsourcing" ideas from internal employees easier.
The shift toward mobile will occur this year in the two largest digital ad categories: search and display. US consumers now expect every digital experience to move as seamlessly across devices as they do themselves. Advertisers cognizant of this expectation are not only shifting budgets—they're also moving away from device-specific strategies to a holistic strategy based on how, when and why a target audience accesses the internet, according to a new eMarketer report.
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