Despite the emphasis on metrics and advancements in performance measurement technology, marketers are still struggling to measure return on investment. Based on recent research, many still rely on instinct rather than results when determining where to run marketing campaigns.
You go on a job interview and you spend an hour with a person. That might be all the time you get with a person before you have to decide whether or not to work for him or her. Some people can be lovely and charming at the job interview, then [...]
Viewability rates for digital video ads increased to nearly 40% in Q4 2014, according to recent research. At the same time, in-view video ad completion rates rose to 26.0%. However, more user attention and ad demand has resulted in higher brand risk for video ads.
What Pinterest lacks in size compared with Facebook, Instagram and Twitter, it makes up with marketing opportunities. According to a new eMarketer report, Pinterest has an attribute other social platforms don't: users who willingly share their product preferences, plans and aspirations. More than one-quarter of US social network users and 18.1% of internet users will use Pinterest on a monthly basis this year. By 2019, the network's user base will be 59.3 million—nearly 30% of US social ne
Who says innovation is only for start-ups? In these interviews, the heads of three large, established companies—Intuit, Idealab, and Autodesk—argue there’s no reason big players can’t develop the next big thing. A McKinsey & Company article.
New digital upstarts are threatening the bottom lines, growth prospects, and even business models of traditional service providers. It’s time for incumbents to innovate—or be left behind. A McKinsey Quarterly article.
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