Every business is expected to be active on social media as part of a successful marketing strategy. But a small business owner can’t expect to be an expert in everything, and that includes optimizing social media. Even if an entrepreneur has the knowledge and skill to expertly navigate professional social [...]
Wearable device shipments are projected to grow by triple-digit percentages this year, and despite tempered enthusiasm, ignoring such devices is a mistake. According to a new eMarketer report, marketers looking to reach consumers through wearables should remember that, thanks to their small screen sizes, messages sent to these devices should drive interaction elsewhere.
The U.S. economy grew at a solid annual rate of 3.5 percent in the July-September quarter, propelled by solid gains in business investment, export sales and the biggest jump in military spending in five years.
In this Quarterly archive article, Tom Peters examines the flaws of the matrix-organization design and explores several more effective approaches to implement no more than one or two essential corporate thrusts at a time. A McKinsey Quarterly article.
Thirty years after leaving McKinsey, the prolific author returns to discuss tomorrow’s management challenges and the keys to organizational change and transformative leadership in any age. A McKinsey Quarterly article.