Sports & Entertainment Marketing
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Rescooped by Jeff Roth from Sports & Entertainment Marketing
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Not your father's shopping mall - Orlando Sentinel

Not your father's shopping mall - Orlando Sentinel | Sports & Entertainment Marketing | Scoop.it
“ Not your father's shopping mall Orlando Sentinel Orlando Fashion Square also will have an 18,000-square-foot arcade and bowling alley, with a sports bar and a shake shop featuring Hershey's ice cream.”
Via Kirk Helferich
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Jeremy Lin And The Power Of Social Media - Forbes

Jeremy Lin And The Power Of Social Media - Forbes | Sports & Entertainment Marketing | Scoop.it
“ VideoNo athlete has ever illustrated the power of social media so quickly and as much as New York Knicks guard Jeremy Lin.”
Via Stijn Jacobs
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Streams by Dre: Beats Music Launches, But Don't Expect Many Free Tunes

Streams by Dre: Beats Music Launches, But Don't Expect Many Free Tunes | Sports & Entertainment Marketing | Scoop.it
Beats by Dre kickstarted the high-end headphone market. Now, Beats Music is hoping to do the same to the online streaming industry.
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Why Sports Is the Ultimate Winning Play for Engagement

Why Sports Is the Ultimate Winning Play for Engagement | Sports & Entertainment Marketing | Scoop.it
Sports offers rare access to live-TV audience, but it's also an arena to flex their marketing muscle with digital, real-time, social-media, experiential buys.
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Brewers and Toyota to create new fan experience - Sports Sponsorship news - Baseball North America - SportsPro Media

Brewers and Toyota to create new fan experience - Sports Sponsorship news - Baseball North America - SportsPro Media | Sports & Entertainment Marketing | Scoop.it
Brewers and Toyota to create new fan experience, Baseball Sponsorship news from SportsPro Media North America
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10 Most Popular Sports Mascots In America -

10 Most Popular Sports Mascots In America - | Sports & Entertainment Marketing | Scoop.it
“ For a sports team, one of the most important components in marketing to fans is the mascot. Which score the highest?”
Via Glenn Street - mascots.com, Josh Lanik, Mrs. Baker
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Beats by Dre Drops New Ad and the Timing Could Not Be Better

Beats by Dre Drops New Ad and the Timing Could Not Be Better | Sports & Entertainment Marketing | Scoop.it
The same day that the Seahawks corner made a stunning play to send his team to the Super Bowl, Beats by Dre released a commercial with Richard Sherman.
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Warren Buffett Backs $1 Billion Prize for Perfect March Madness Bracket

Warren Buffett Backs $1 Billion Prize for Perfect March Madness Bracket | Sports & Entertainment Marketing | Scoop.it
Quicken Loans and Warren Buffett will pay $1 billion for a perfect NCAA March Madness bracket.
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How to Get the Most Out of Your Sports Sponsorship

How to Get the Most Out of Your Sports Sponsorship | Sports & Entertainment Marketing | Scoop.it
If you've sunk a pretty penny into a league or franchise, use the following plays -- and don't be afraid to ask for more.
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