Social business, the use of social network platforms for workplace communication and collaboration, is new... ...Some businesses are harnessing the power of social platforms to facilitate workplace productivity.
Consider the transformation when co-workers replace one-to-one emails with group collaboration.
... first entries include Yammer, Rypple, and NationalField in 2008. Saba released its first social networking solutions for HR in 2009, and Mango Apps, 7Geese, and Globoforce came along in 2010.
Yammer, acquired by Microsoft, originally described itself as “Facebook for business.” Rypple, bought by Salesforce.com and rebranded as Work.com, gives companies an online motivational and coaching tool. Globoforce invites supervisors and peers to encourage each other with positive feedback, including digital badges and rewards.
[These] tools of social business field are leading to a new level of organizational transparency. ...Consider the transformation when co-workers replace one-to-one emails with group collaboration on a social platform. A worker in Charlotte asks a question, a colleague in London answers, a team member in Shanghai provides clarification, and many other employees are brought along for the ride. With social tools, employees pool their knowledge and get the work done.
Social tools also act as new platforms for performance appraisals that are relevant and positive in real time. Work.com offers the option of anonymous feedback, which the company says is easier to give and receive. Saba’s Pulse funnels social feedback into a company’s formal review process. Adobe Systems, on the other hand, has done away with traditional performance reviews and has replaced it with its own new platform, Check-In, for informal real-time responses.
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