"What does your company stand for? Go ahead, look around you; check out the published mission or values statement. Take a moment to read it. Now do a gut check. ... Did you disdainfully roll your eyes?"
Here’s a thought: what if every time leaders did something counter to their company’s values, their noses grew? Like the famed puppet Pinocchio, ...when a misguided decision was flying in the face of what your company stands for?
Whimsical, yes, but wouldn’t it be effective? The offenders would be immediately called out to account for their actions.