Chopping up the total amount of work that needs to done in your firm into blocks that suit our human physiology has nothing to do with the actual work. If the total amount of work that needs to be done in a firm in one week equals 20,000 hours, it is just as arbitrary to chop that up into 500 40-hour work weeks as it is to chop it up into 800 blocks of 25 hours.
Leaders ....realize[d] that for skilled people disillusioned with the [traditional] employment model ...there is a strong attraction to work tailored to their individual requirements.
A five-day work week consisting of eight-hour days happens to be the social norm i...at present. [However, consider] a company that disrupts that kind of social norm in its industry. [It] could potentially build a momentous competitive advantage out of it.
An Example: Eden McCallum has set itself up as a so-called “double-sided market,” tying together supply (consultants) and demand (clients) – similar to platforms like eBay, eHarmony, peer-to-peer betting company Betfair, or property search firm Zoopla. Leaders at the firm realize that for skilled people disillusioned with the employment model of traditional firms, there is a strong attraction to work tailored to their individual requirements. This allows the firm to hire good employees at a good price. Clearly, there are other industries where the skill level of a firm’s employees is crucial for competitive advantage.
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