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Consumer trends and news curated by Tourism Australia
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Glass half full for wineries

Glass half full for wineries | The Insight Files | Scoop.it

STANTHORPE wine grower Tim Coelli describes this season as "excellent", producing the largest crop at his Twisted Gum vineyard in six years.

 

It's a sentiment echoed by many Granite Belt growers as high yields translate to increased production.

 

And, in what is a serious case of glass half-full good fortune, the positives at farm level have coincided with a drop in the Australian dollar, which is forecast to settle at US$0.88 by the end of the year.

 

The fall in the dollar brings with it an increase on the domestic tourism front - welcome news for Southern Downs cellar door operators - and adds to the cost of importing wines.

 

"We are really pleased in terms of the season, which has been excellent, it's our largest crop in six years," Mr Coelli said.

 

"And three months ago we opened our own cellar door and the public response has been exceptional.

 

"There are now more than 40 cellar doors across the Granite Belt and at the moment visitor numbers are high."

 

Summit Estates cellar door manager Eugene Paramonoff also welcomed the better season and rise in tourists.

 

"We had difficult years in 2010 and 2011 because it was too wet and the grapes didn't grow," Mr Paramonoff said.

 

"We had a severe rain event in early January but it was fine through until March and that was what we needed.

 

"So we have been able to bottle extra this year after two very limited seasons."

 

He said the fact increased production coincided with a falling Australian dollar

helped improve the industry outlook.

 

"I think the future looks very positive for our local wine industry," Mr Paramonoff said.

 

The latest Agribusiness Rural Commodities Wrap from the National Australia Bank also points to the 2013 vintage being superior to recent years, although still early stages of production.

 

NAB report forecasts the Australian dollar will settle at US$0.88 by the end of 2013. NAB head of agribusiness Neil Findlay said the falling dollar, coupled with the good season, injected some long awaited optimism into the Australian wine sector.

 

"Our wine industry is heavily export-dependent, with two-thirds of production going overseas, so it's good to see some positive momentum in the sector," Mr Findlay said.

 

Globally, wine consumption is forecast to grow by 5% between 2012 and 2016.

 

By then, wine sales in China are expected to have increased by 50%, to overtake France and become the second biggest wine consuming country in the world, behind the United States.

 

"Globally, wine production has been recovering from oversupply and surplus levels in the early 2000s, which weighed heavily on prices," Mr Findlay said.

 

According to Wine Australia, export volumes increased in 2012, but domestically Australian wine has faced strong competition from imports.

 

Sales of Australian white and red wine fell by 2% and 0.8%, compared to increased sales of 20.1 and 19.4% for imported varieties.

 

Wine Australian data shows sauvignon blancs from the Marlborough region in New Zealand accounted for eight of the top 10 selling white wines domestically.

 

"Australia has a proud history of quality wine production," Mr Findlay said.

"So a weaker Australian dollar should provide support to both domestic and export sales.

 

"This should further reduce inventory stocks and provide a boost to prices and profit margins."

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$6 million SA tourism campaign unveils commercial featuring Nick Cave promoting Barossa Valley

$6 million SA tourism campaign unveils commercial featuring Nick Cave promoting Barossa Valley | The Insight Files | Scoop.it
NATURAL elements, local producers and a soundtrack by Australian musician Nick Cave feature in a new television commercial promoting the Barossa Valley as Australia's premier food and wine destination.
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Wine tourism and winery trips attract million visitors to Spain every year, Australia to follow...

Wine tourism and winery trips attract million visitors to Spain every year, Australia to follow... | The Insight Files | Scoop.it

Wine tourism and winery trips are very much appreciated by tourist and travellers, becoming a fantastic way to discover our country diversity. Spain is the biggest vine-growing area in the world, with more than 1 million Ha of plantations with diverse terrains and climatic conditions.  In terms of production we are the third, and the second global wine exporters after France.

 

In Spain you might find lots of famous  and interesting wineries all over the country, from the North to Southern Andalusia, from Mediterranean coast to Portugal borders.  Vines may be found growing in quite desert areas, next to the sea, or in landscapes blanketed by snow, but generally, vineyard development benefits from a warm and relatively dry climate with lot of sunlight and long summers.

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Boom in Australia's wine tourism

Boom in Australia's wine tourism | The Insight Files | Scoop.it

WINE tourism is becoming the star of Australia's accommodation industry as demand for rooms in mining areas falls.

Hotel occupancy in wine regions jumped five points to 54 per cent in the September quarter last year, the latest TTF-Hostplus National Accommodation Barometer shows.

At the same time occupancy in mining hot spots was down seven points to 77 per cent while capital cities remained stable at 81 per cent and beach holiday destinations rose a moderate two points to 60 per cent.

Tourism and Transport Forum chief executive John Lee said there was strong competition from overseas beach destinations which also include a cultural experience such as Thailand, Bali and Fiji and less demand for staff accommodation in mining areas.

"There's definitely been a shift,'' he said."Some of those big open cut mines, particularly in Queensland, have moved from construction work which is highly labour intensive to production and maintenance.''

Tourism Australia and Wine Australia are promoting Australia's wine regions to the world as part of a three-year marketing partnership. Picture: Naomi Jellicoe

He said the Hunter Valley in NSW and Margaret River in Western Australia were experiencing the biggest rises in wine tourism, while the Barossa Valley in South Australia remained steady.

"There's growth in the number of people coming and what they're spending,'' he said."People are also prepared to pay a bit more for their accommodation.

"There were a lot more weddings and those sorts of events contributing.''

Mr Lee said most people travelling to wine regions were local tourists from the same state, followed by visitors from other states and only a small proportion of international travellers.

Last month Tourism Australia and Wine Australia began a campaign to promote Australia's wine regions to the world as part of a three-year marketing partnership.

"Every bottle of wine that goes overseas is like a liquid postcard for Australia,'' Tourism Australia managing director Andrew McEvoy said at the time.

As part of the agreement the two government organisations will partner on a range of marketing activities such as advertising and consumer promotions, digital marketing, public relations and special events.Hotel occupancy rates in capital cities were steady at 81 per cent, thanks mostly to business travel, the TTF-Hostplus research found.

"Anything over 80 per cent means it's full during the week,'' Mr Lee said.

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Wine and travel Wine tourism

Wine and travel Wine tourism | The Insight Files | Scoop.it

Over the past two decades, the coming together of the wine industry and tourism has proven to be a perfect blend of economic sectors. The innate characteristics of wine lands make for natural points of attraction for travelers seeking the unique home-grown sights of a destination. Whether located alongside jagged cliffs, tucked into mountain terrain, or in vast open valleys, standing poetically and symmetrically under sun-nurtured skies the world’s vineyards offer destinations some of the most picturesque photo-moments.

 

The not-so-long-ago traveler experience of come, pose, click, post and carry-on has, however, been changing quite dramatically as the opportunity of wine tourism becomes more and more clear and compelling, for all around the table.

 

Attracting an array of wine drinkers, and non-drinkers, alike, wine lands are becoming a much sought after destination for travelers far and wide. From day visitors and quick get-away stay seekers, to destination wedding guests, wine tasting course goers and festival fans, meeting attendees to conference planners, the beauty of the experience extends beyond the bottle itself.

 

Read more: http://www.eturbonews.com/35894/wine-tourism-where-terroir-and-travelers-meet

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Top Australian wineries in tourism boost

Top Australian wineries in tourism boost | The Insight Files | Scoop.it

Leading wineries are joining forces with Tourism Australia in an effort to raise the profile of the country as one of the world’s leading wine tourism destinations.

 

The Ultimate Winery Experiences of Australia consortium will offer visitors a choice of barrel, private and structured tastings, food and wine matching, wine education and gastronomy.

Early participants include Jacob’s Creek and Seppeltsfield in the Barossa Valley; Leeuwin Estate and Xanadu in Margaret River; De Bortoli, TarraWarra (pictured)and Yering Station in the Yarra Valley; Wyndham Estate in the Hunter Valley; Montalto on the Mornington Peninsula; and Moorilla Estate and Josef Chromy in Tasmania.

The initiative will be extended to other vineyards in later phases, and follows the signing of a three-year marketing agreement between Tourism Australia and Wine Australia in December last year.

 

 

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Winerist Launches Innovative Wine Travel Booking Platform

Winerist Launches Innovative Wine Travel Booking Platform | The Insight Files | Scoop.it
Website is a one-stop-shop travel guide to 29 wine regions globally and a free online booking service with a hand-picked selection of special places to stay, wineries, wine tours, culinary experiences and wine travel offers.

Via Andrea Rossi
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Wine boom in China: Ranking fifth in global wine consumption

Wine boom in China: Ranking fifth in global wine consumption | The Insight Files | Scoop.it

Changyu, one of China's major winemakers, is planning to build an “international wine city” in Yantai, Shandong Province, reported Chinanews.com

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