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Consumer trends and news curated by Tourism Australia
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Industry welcomes W Hotels return

Industry welcomes W Hotels return | The Insight Files | Scoop.it
Hotel industry associations welcome the return of W Hotels to Australia.
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Bradley Woods's curator insight, September 5, 2014 11:58 AM
Since its first introduction in 1998, W Hotels has transformed into a global powerhouse with more than 44 hotels and retreats in the most vibrant cities and exotic destinations around the world.
Devy Christina's comment, September 17, 2014 7:36 AM
This hotel might be successful when it is opened in 2018. The reason is that W Hotels have the power of brand names around the world, which is known for the luxury experience in the hotel itself. Furthermore, being the part of franchising chain by Starwood Hotels and Resorts, W Hotel in Brisbane has one of the key factors to be successful in the hospitality industry. In addition, W Hotel Brisbane has the advantage in term of the location, which will be located in the Central Business District (CBD) area that suitable for businessmen and travellers looking for a city environment. Moreover, this hotel has its own function for hosting business events, which attracts the visitors with business purposes. On the other hand, the opening of W Hotel in 2018 might also provide a lot of job opportunities for the local.
Therefore, with the advantages of the hotel establishment, a lot of people from the related industry anticipate the operation of this hotel.
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Rainbow Accreditation - an Australian tourism first in Tasmania ...

Rainbow Accreditation - an Australian tourism first in Tasmania ... | The Insight Files | Scoop.it
In an Australian first, Tasmania's tourism industry has developed a new accreditation program to help local operators identify themselves as 'gay friendly'. The Minister for Tourism, Scott Bacon, said the new Rainbow ...

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World's best airline named as Qantas soars back into top 10

World's best airline named as Qantas soars back into top 10 | The Insight Files | Scoop.it

Emirates has been named the best airline in the world for 2013, while Qantas has soared back in to the top 10 in this years annual World Airline Awards.

 

World's best airlines 2013 (click on the links to read our Flight Test reviews)

1. Emirates (Flight test: business class)

2. Qatar Airways (Flight test: business class)

3. Singapore Airlines (Flight test: economy class)

4. ANA All Nippon Airways

5. Asiana Airlines

6. Cathay Pacific (Flight test: premium economy class)

7. Etihad Airways (Flight test: business class)

8. Garuda Indonesia (Flight test: business class)

9. Turkish Airlines

10. Qantas (Flight test: business class)



Read more: http://www.smh.com.au/travel/travel-news/worlds-best-airline-named-as-qantas-soars-back-into-top-10-20130619-2ohsx.html#ixzz2WdnipM5S

 

 

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Hope for beer interest to brew up tourism increase

Hope for beer interest to brew up tourism increase | The Insight Files | Scoop.it

 

The South Australian Government is hoping emerging interest in micro-brewing will boost tourism in the Riverland.

Wilkadene-Woolshed Brewery has received $18,000 in funding from the SA Government's Tourism Development Support Program for production support.

The brewery also received a grant of $50,000 from the State Government in 2009 to assist with the development of brewing facilities on the site.

The brewery was officially opened at the weekend by the Tourism Minister Leon Bignell who said the venue would provide something new for people visiting the region.

"We know people love coming to South Australia for its fine food and wine but we're seeing breweries pop up now," he said.

"That's not just a South Australian or an Australian trend, we're seeing that throughout North America where people are looking for smaller, high quality beers - it's just another way people can taste the region while they're here."

Brewery manager Sarah Dowdell says they have many plans.

"I think this is really just going to be the beginning for us now," she said.

"We've only just sort of scratched the surface in the last couple of years with what we can do and now that we're officially opened we'll start promoting the place a bit more and hope to have a few more things out here in the warmer months ... with live music and things like that on the weekend and yes, just the beginning."

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Shaneo Dorrington's curator insight, July 23, 2016 7:51 PM

Key word: Micro brewery.

I scooped this article as I would like to open a micro brewery of my own in the future. Hopefully I will be able to apply my OHS knowledge to achieve the best possible outcome in this endeavour.

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Dubai aims to triple tourism income by 2020

Dubai aims to triple tourism income by 2020 | The Insight Files | Scoop.it
DUBAI (Reuters) - Dubai aims to triple its annual income from tourism to 300 billion dirhams ($82 billion) by 2020, which would involve doubling the number of its hotel rooms, a senior official said.Tourism...

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If it’s good for Oprah and Ellen... inbound rebound lifts hope for tourism

If it’s good for Oprah and Ellen... inbound rebound lifts hope for tourism | The Insight Files | Scoop.it

The “Oprah and Ellen effect”, combined with the improving US dollar is luring more international tourists back to Australian shores, with the number of foreign tourists entering the country growing at the same rate as the number of Aussies heading overseas for their holidays, according to numbers released by the Australian Bureau of Statistics (ABS).

For the first time in nearly a decade, international arrivals grew by 4.9 per cent to the 12 months to February 28, the same growth rate as Australians travelling overseas.

The Lunar New Year drove a record number of Chinese arrivals in February, according to Tourism & Transport Forum acting chief executive Trent Zimmerman. More than 110,000 Chinese visitors landed in Australia during February, according to the ABS figures.

“Chinese visitors accounted for almost one in five of all international visitors to Australia in February, underscoring the importance of Chinese New Year to our tourism industry and the value of investing in events which attract those visitors,” Zimmerman says.

In addition to China, the number of visitors from traditional incoming tourism markets, such as the US and Japan are also increasing. Tourist numbers from the US were up almost 6 per cent and Japanese visitors increased 4.2 per cent for the year. This, according to Zimmerman, is largely thanks to long-term investments in marketing and promotional campaigns, such as LA’s G’day USA event and US talkshow queen Oprah’s subsidised trip with her fans to Australia in 2010.

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Pinterest’s New Look

Pinterest’s New Look | The Insight Files | Scoop.it
Social media news and new developments making social media marketing easier. (Pinterest's new look, Klout for Business, Google+ Hangout Capture app, Blomming)

Via Maria Cristina Terenzio
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Chinese tourists outnumber US visitors in New Zealand

Chinese tourists outnumber US visitors in New Zealand | The Insight Files | Scoop.it

It is the year of the dragon for Chinese tourists coming to New Zealand with numbers up almost 40 per cent in the year to September.

 

But other markets are running out of puff, in the face of a high New Zealand dollar and a wobbly global economy.

 

For the first time, more tourists from China came to New Zealand in the past 12 months than from the United States and the numbers are expected to keep growing, with expanding air links and a growing Chinese middle class.

 

China is now New Zealand's third-largest tourism market, behind Australia in top spot, and Britain in second place.

 

Despite the boost from Chinese tourists, total visitor numbers in September alone fell a seasonally-adjusted 3.3 per cent from a strong result in August. There was a sharp drop in Japanese visitors, and a small dip in arrivals from the key Australian market.

 

Read more: http://www.eturbonews.com/31816/chinese-tourists-outnumber-us-visitors-new-zealand

 

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TA re-invents 'Great Southern Land' video

TA re-invents 'Great Southern Land' video | The Insight Files | Scoop.it

Tourism Australia (TA) has collaborated with ICEHOUSE singer Iva Davies to create a new online video for the popular Aussie anthem, ‘Great Southern Land’, originally written in 1981.

 

The new clip has been uploaded to Tourism Australia’s Facebook page and celebrates the 30th anniversary of the inspirational tune, according to TA managing director Andrew McEvoy.

 

“This clip will be shared with online audiences over the world including with Tourism Australia’s 3.4 million Facebook fans – to reignite some of the passion and emotional connection that people feel towards Australia when they hear this song,” Mr McEvoy said.

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International Tourism Campaigns - who's doing what to market their country this summer?

International Tourism Campaigns - who's doing what to market their country this summer? | The Insight Files | Scoop.it

This week saw an Olympic-ready Heathrow Airport in-fluxed with a record breaking number of travellers. Over 235,000 people passed through the arrivals gate, more than double the norm which, given the UK's recent weather more akin to a monsoon than a British July, is surprising.

 

The Games have undoubtedly sparked this increase of incoming tourists, but we look at what tourism boards across Britain have been doing to further encourage travellers to visit our fair, if a little damp, Isle, in an effort to ensure we see the projected £32 billion to be generated from their arrival.

 

The Drum also looks at what other countries have been doing over the past five years to drive tourism to their shores, including some campaigns aimed at those looking to avoid the Olympics before they've even begun.

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New Australian tourism campaign big hit in China

The latest version of Tourism Australia's global advertising campaign, There's Nothing Like Australia, has achieved almost 6 million downloads since it was launched just over a week ago, making it one read more...
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Tourism Australia reaches three million Facebook fans

Tourism Australia reaches three million Facebook fans | The Insight Files | Scoop.it
Tourism Australia’s Facebook page, Facebook.com/seeaustralia, has achieved another major milestone - reaching more than three million fans worldwide.
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Free online booking tool to help tourism businesses grow

Free online booking tool to help tourism businesses grow | The Insight Files | Scoop.it

Tourism Minister Gary Gray today launched a new online booking tool to improve the capability of Australian tourism businesses to service customers online.

The Australian Tourism Booking Widget is a Government initiative for all sectors of the tourism industry to help them capitalise on visits to their websites by providing an easily accessible booking and payment facility.

The Widget will provide tourism operators with a basic system providing a real time booking and payment solution through the operators' own websites and Facebook pages, as well as helpdesk services.

Mr Gray launched the Widget while attending the Cradle Coast Regional Tourism Forum with the Parliamentary Secretary for Agriculture, Fisheries and Forestry and Member for Braddon, Sid Sidebottom.

"The challenge for the Australian tourism sector is converting potential visitor interest into a booking," Mr Gray said.

"This Widget aims to fix this by getting more of our tourism operators online for bookings and payments – and help them grow their businesses, particularly in regional areas where online facilities may be the only channel for operators to directly engage with their customers.

"The Australian Government provided $500,000 to the Australian Tourism Data Warehouse to fund the project. The initiative is part of the Tourism 2020 strategy to increase tourism expenditure from $70 billion to $140 billion by the end of the decade."

Globally more than 50 per cent of consumers use digital channels to research, plan and book holidays and this is expected to grow in the next decade. While 84 per cent of Australia's tourism operators are online, only a third of these have 'real-time' online booking and payment facilities.

"This is a first step in helping tourism operators transition to online services by providing a basic framework that is easy to install and use."

 

Read more: http://minister.ret.gov.au/MediaCentre/MediaReleases/Pages/online-booking-tool.aspx

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Virgin Australia launches frequent flyer program for pets

Virgin Australia launches frequent flyer program for pets | The Insight Files | Scoop.it
VIRGIN Australia has launched a new frequent flyer program that is sure to have tongues - and tails - wagging.
The airline has become the first in Australia to let pets earn frequent flyer points.

Members of the airline's Velocity scheme can earn 300 points every time their dog or cat flies on the Virgin Australia domestic network.

Velocity Frequent Flyer Chief Executive Officer Neil Thompson said it's about time our four-legged friends reaped the benefits of their high-flying lifestyle.

"Virgin Australia flies almost 30,000 pets each year around Australia, and a large proportion are owned by Velocity members, so we know how important their companions are to them," Mr Thompson said.

"We're delighted to make their flying experience even more rewarding by unleashing Australia's first frequent flyer program for pets, giving our members another truly unique way to earn points.

"The program builds on the unique family benefits currently available to our members, such as the ability to pool points and status credits with family members.

 

Read more: http://www.theaustralian.com.au/travel/news/virgin-australia-launches-frequent-flyer-program-for-pets/story-e6frg8ro-1226672515521

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Deb Leon's curator insight, July 1, 2013 11:56 AM

We need this in the U.S.!

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British and Irish Lions Tour - Tourism Australia

British and Irish Lions Tour - Tourism Australia | The Insight Files | Scoop.it
For 125 years the British and Irish Lions rugby team has travelled the globe playing against the world’s elite rugby teams. In 2013 the Lions will tour Australia to play our best teams and battle the Qantas Wallabies for the Tom Richards Trophy.

The British and Irish Lions will play nine matches in six cities during their six week tour of Australia, including three Test matches and games against all five Australian Super 15 Rugby teams.

The three Test matches in 2013 against the Qantas Wallabies will take place  in Brisbane (22 June), Melbourne (29 June) and the series decider in Sydney (6 July), with the tour also featuring games in Perth, Canberra and Newcastle (combined NSW and Queensland Country XV) on 12 June.
 
The British and Irish Lions are an elite selection of the finest players from the Four Home Unions – England, Ireland, Scotland and Wales. The Lions tour only every four years on a rotational format to Australia, South Africa and New Zealand, visiting Australia only once every 12 years.

Unlike any other major sporting brand in the world, the Lions never play on home soil. They are assembled only for offshore tours, so fans follow the Lions to the Southern Hemisphere in droves every four years to watch them play.

Combined British and Irish teams have been visiting the southern hemisphere since 1888, but the first official tour by the British Isles Rugby Union Team was to South Africa in 1910.

The Tom Richards Trophy will be awarded to the winner of the 2013 series between the Qantas Wallabies and the Lions. The trophy has been competed for on just one previous occasion, commissioned for the 2001 British and Irish Lions tour to Australia, with the Wallabies the inaugural winners.

The man the trophy was named after, Tom Richards, remains the only player in history to have represented both the Wallabies and Lions.

It is estimated that the 2013 tour will attract more fans than ever before. In 2001 more than 25,000 Lions fans travelled to Australia to witness the spectacle firsthand. Fans can book official supporter tours for the 2013 British and Irish Lions Tour at www.lionstour.com, with the option to choose from more than 80 itineraries or create a custom itinerary online.

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Tourism push unveiled by Government

Tourism push unveiled by Government | The Insight Files | Scoop.it
Taxpayers will fork out millions of dollars to attract rich tourists to New Zealand as part of this year's budget.

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Andrea Rossi's curator insight, May 6, 2013 3:56 AM

"$28M to co-fund tourism business innovation and growth initiatives"

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Scott's win 'a boost for golf tourism'

Scott's win 'a boost for golf tourism' | The Insight Files | Scoop.it

Tourism Australia hopes international golf enthusiasts will be eyeing Australia for their next golf holiday after Adam Scott's US Masters win.

 

Read more: http://au.news.yahoo.com/latest/a/-/latest/16792840/scotts-win-a-boost-for-golf-tourism/

 

 

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Chinese overtake Germans as highest spending tourists

Chinese overtake Germans as highest spending tourists | The Insight Files | Scoop.it

Chinese tourists have overtaken Germans as the world's biggest-spending travelers after a decade of robust growth in the number of Chinese holidaying abroad, the United Nations World Tourism Organisation (UNWTO) said on Thursday.

 

Chinese tourists, known for travelling in organized tours and snapping up luxury fashion abroad, spent $102 billion on foreign trips last year, outstripping deep-pocketed travelers from Germany and the United States.

Chinese tourists spent 41 percent more on foreign travel in 2012 than the year before, beating the close to $84 billion both German and U.S. travelers parted with last year.

 

Tourists from other fast-growing economies with swelling middle classes, like Russia and Brazil, also increased spending in 2012. In recession-hit Europe, however, French and Italian tourists reined in their holiday budgets.

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Quirky travel mapping application allows groups to visualize trip planning

Quirky travel mapping application allows groups to visualize trip planning | The Insight Files | Scoop.it

Go Pro Travelling has announced their new take on maps, an interactive mapping application that allows users to plot out trips and collaborate with friends, family and colleagues to build trips in a visually engaging way.


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Guido Colombo's curator insight, May 8, 2013 12:50 PM

Map my route, 

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The Chinese Population | Visual.ly

The Chinese Population | Visual.ly | The Insight Files | Scoop.it

If you have ever been to China, you know just how crowded it is with people.

 

60 Chinese cities whose populations are upward of one million people.

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News: Tourism Canberra have come up with a new idea to promote the city.

News: Tourism Canberra have come up with a new idea to promote the city. | The Insight Files | Scoop.it

Tourism Canberra have come up with a new idea to promote the city. The ‘See yourself in the Nation’s Capital’ campaign will send 500 socially active people to Canberra for a weekend getaway.


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Travellers worldwide are planning to spend more on their vacations in 2012

Travellers worldwide are planning to spend more on their vacations in 2012 | The Insight Files | Scoop.it

Despite a still uncertain economy in the U.S. and abroad, many travellers worldwide are planning to spend more on their vacations this year than last year, with Chinese vacationers expected to be the biggest spenders of all.

 

Of travellers surveyed around the world, 70% plan to spend at least as much on vacation travel in 2012 as they did last year. In China, 58% plan to spend more.


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Tourism Australia and Virgin Australia enter a $6m marketing MOU, Airline News

Tourism Australia and Virgin Australia enter a $6m marketing MOU, Airline News | The Insight Files | Scoop.it
Tourism Australia and Virgin Australia have signed a strategic A$6 million marketing memorandum of understanding aimed at using the airline’s growing network of international alliances to boost visitation from ten of Australia’s key overseas markets. ...

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Tourism Australia launches a $250m global campaign in China

Tourism Australia launches a $250m global campaign in China | The Insight Files | Scoop.it

The latest phase of Tourism Australia's global marketing campaign, There's nothing like Australia, has been launched today in China - Australia's fastest growing and most valuable overseas tourism market.
 
New broadcast, print and online advertising materials were unveiled in Shanghai by the Minister for Tourism, the Hon Martin Ferguson AM MP alongside Tourism Australia’s Chairman Geoff Dixon and Managing Director Andrew McEvoy.

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