The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Millions of visitors travelling to NSW for major sporting events

Millions of visitors travelling to NSW for major sporting events | The Insight Files | Scoop.it

Major sporting events in NSW are attracting millions of domestic and international tourists to NSW. Destination NSW CEO said that these latest visitor survey figures show significant overnight and day-trip visitor growth. Sport is continually seen as a significant driver of visitation to NSW and provides ongoing opportunities for state operators. Find out more.

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Strong visitor numbers spur NSW accommodation boom

Strong visitor numbers spur NSW accommodation boom | The Insight Files | Scoop.it

Destination NSW has revealed that recent growth in overnight visitation to NSW is stimulating an accommodation boom across the state. NSW is undergoing a major transformation to meet the growing demands from international markets and facilitate increased tourist capacity. Major refurbishments of hotels and restaurants from all over NSW is underway to cater for the exciting growth in the Australian tourism sphere. Find out more. 

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Chris Hemsworth gets big tick from Aussies in tourism

Chris Hemsworth gets big tick from Aussies in tourism | The Insight Files | Scoop.it

Research has found that more than 80% of Australians support Chris Hemsworth as Australia's leading tourism ambassador. Hemsworth has generated an Estimated Advertising Value of over AUD $137.6 million. The value generated from both social media and media articles is evident globally in Hemsworth's social media following and authentic posts. Find out more.

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Indian tourists make a splash in Sydney

Indian tourists make a splash in Sydney | The Insight Files | Scoop.it

Whenever there are Indian tourists aboard one of the jet boats zipping around Sydney Harbour, those on shore always know about it. Latest reports reveal a massive growth in the number of Indian tourists coming to Australia, with a forecast they could be worth $2.3 billion by 2020. Indian visitor spend is further climbing, reflecting the changing market and the many opportunities for Australian tourism. 

The transition from travelling to Australia to visit friends and family to a keen interest in travelling the country has presented strong growth opportunities for Australia and tourism organisations. Find out more.

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Results of the international visitor survey: year ending March 2017 | tourism research australia

Results of the international visitor survey: year ending March 2017 | tourism research australia | The Insight Files | Scoop.it

Tourism Research Australia has released new international visitor data for year ending March 2017. Strong growth was reported across most of Australia's major markets.

IVS results show that international visitors to Australia increased 9.2% to 7.7 million; nights  spent increased 5.4% to 262 million; and spend increased 5% to $39.8 billion. Find out more.

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Travellers rank what’s most important when flying

Travellers rank what’s most important when flying | The Insight Files | Scoop.it

Interestingly, Australians have been revealed as the most unwilling travellers to pay for added extras on flights. Research by Expedia has revealed that Australians would prefer to spend money in the travel destination itself, rather than on meals, comfort or luxuries in the air. The country-by-country basis of the survey also found that the frequent fliers are among the nations of Norway (47%), Mexico (42%), India (38%) and Singapore (36%). Find out more.

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The winners and losers of the Chinese tourism boom

The winners and losers of the Chinese tourism boom | The Insight Files | Scoop.it

The Chinese tourist market is set to boom in Australia, with the rise of independent travellers set to see some destinations win big. Professor Noel Scott of the Griffith Institute for Tourism reports that 25-30 per cent of the Chinese tourist market to the Gold Coast has already moved from package tourists to FITs. It signals a major shift from low-price high-volume package tours with everything booked in advance and visitors directed to the same attractions and souvenir stores each time, and buying mostly vitamins and powdered baby foods, to a much broader spread of spending on retail, hotels, restaurants, tourism properties, goods and services. "The new visitors from China are much more adventurous than they were 20 years ago (and) they're looking for authentically Australian experiences; but it's softer activity rather than vigorous." Find out more.

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Glass-half-full approach to iconic Australian destinations

Glass-half-full approach to iconic Australian destinations | The Insight Files | Scoop.it

Australia is home to some of the world's most incredible natural attractions, but why just drink in the views when you can pair your sightseeing experience with a glass of wine? The glass-half-full approach to iconic Australian destinations has become an emerging theme among social media photographers. Australian food and wine have become a major drawcard for international visitors and is a key focus of Tourism Australia's Restaurant Australia campaign. "People who haven't visited don't rate Australia highly as a true culinary destination. However, once they've been here and sampled our amazing food and wines, we shoot up the rankings to sit near the top," says Tourism Australia's Head of Social Media. Next month, Australia is hosting the World's 50 Best Restaurants awards in Melbourne. Find out more.

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China-Australia Year of Tourism 2017

China-Australia Year of Tourism 2017 | The Insight Files | Scoop.it

In recognition of the China-Australia Year of Tourism 2017, Tourism Research Australia has created an infographic which highlights the economic contribution of Chinese tourists to Australia. 1.1 million visitors from China stayed 43.2 million nights and spent $9.1 billion in Australia for year ending, September 2016.

 

  • Chinese educators spent $4.1 billion.
  • Chinese visitors like going shopping. Almost 1 million visitors went shopping for pleasure, spending $1.1 billion on items to take home.
  • 836,000 Chinese visitors went to Australian beaches.
  • Chinese visitors love Australia. 515,000 of them were returning visitors.
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Whitsundays voted number one destination in Australia

Whitsundays voted number one destination in Australia | The Insight Files | Scoop.it

The Whitsundays have been voted the number one destination in Australia. In a poll conducted by Experience Oz - the premier website for travel experiences in Australia, the Whitsundays romped home as the top destination. In addition to the Whitsundays being the top experience, Whitsunday Island was also voted the number one island to experience in the islands category of the Australia's Top 10 Destinations to Experience 2016 poll. More than 10,000 people voted in the poll, with voters compiled of both international travellers (19%) and domestic visitors (81%). Find out more.

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The social media posts working wonders for Australian tourism

The social media posts working wonders for Australian tourism | The Insight Files | Scoop.it

The social media posts from the Australian Reptile Park and Symbio Wildlife Park were judged by Tourism Australia and Qantas to be the best promotion for Australia in the past year. Judges looked for posts that best promoted Australia as a 'memorable and desirable destination' with entries ranging from a bare-chested Chris Hemsworth at Qualia on Hamilton Island to the Australian War Memorial's Roll of Honour in Canberra. Tourism Australia Chief Marketing Officer Lisa Ronson said the outstanding quality of entries demonstrated how enthusiastically and effectively Australia was embracing social media as a tourism marketing tool. Find out more.

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Aussie travellers crown our country’s most desirable city to visit 

Aussie travellers crown our country’s most desirable city to visit  | The Insight Files | Scoop.it

Perth in Western Australia has been chosen as the most desirable city in the country for Australian travellers to visit. In a survey conducted by Choice Hotels Asia-Pac, 1 in 5 travellers said that if they could visit any state capital in Australia, it would be Perth. The WA capital received 21% of votes, beating out Sydney (17%), Melbourne (15%) and Hobart (15%) to take the number one spot. Tourism injects more than $9 billion into the State economy each year, creating more than 94,000 jobs for the people of Western Australia. Find out more.

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International Tourism Snapshot: September 2016

International Tourism Snapshot: September 2016 | The Insight Files | Scoop.it

Tourism Australia has collated its International Tourism Snapshot, for the year ending September 2016. International arrivals and spending are both at record levels. Australia welcomed 8.1 million international visitors as at year ending September 2016. These visitors injected $38.8 billion into the Australian economy. Total international aviation capacity to Australia grew by 9%. Click here to download the snapshot.

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This hot spot is Australia’s new No.1

This hot spot is Australia’s new No.1 | The Insight Files | Scoop.it

Judges from the 'Australia from Above' competition have chosen the winning drone photograph (pictured above). Kyle Bowman's shot of Wyadup Spa in Western Australia's Margaret River region was chosen as the most "quintessential Australia from Above shot due to the lighting, composition and striking colours”. The competition attracted more than 6000 entries from both local and international photographers. Find out more.

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Asian tourism boom drives increase in international visitor numbers

Asian tourism boom drives increase in international visitor numbers | The Insight Files | Scoop.it

The Australian Bureau of Statistics has announced from recent international arrivals data that Chinese tourists are on the cusp of taking over New Zealand tourists for the first time. The rise of the Chinese visitor market is continually being seen year on year in Australia, with an average spend of $8,328 per trip. This growth is further evident across other Asian nations, including Malaysia and Singapore proving strong growth. Find out more.

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Aussie sights the world can’t get enough of

Aussie sights the world can’t get enough of | The Insight Files | Scoop.it

Interestingly, Australia does not rank as one of the top 25 most visited countries in the world. However, it is ranked No. 1 in social media circles. Tourism Australia is the world's most followed national tourism organisation with 2.6 million Instagram followers. Australia's geographic advantage is the major driver behind social media success, exhibiting photos of amazing creatures and breathtaking views. Find out more. 

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The most visited destination in Asia-Pacific is… 

The most visited destination in Asia-Pacific is…  | The Insight Files | Scoop.it

The latest figures from the Mastercard Asia-Pacific Destinations Index 2017 has revealed that Bangkok is the most visited destination in the region. Singapore topped the list with the highest overall tourism expenditure. Large growth in figures from the previous years can be attributed to growing numbers of tourists from China and South Korea. Find out more. 

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It’s the year of the tourist!

It’s the year of the tourist! | The Insight Files | Scoop.it

Australia's retail sector has seen a massive boom in foreign brands expanding to Australia. Increased arrivals by foreign tourists has encouraged a lure in international brands in Australia. With international tourist visitation at a record high, tourist expenditure is growing rapidly. International brands are beginning to take advantage of the Australian market and identifying the nation as a growing source of competitive advantage. The importance of online retailing has further driven growth in international retailers moving to capture the Australian market. Find out more.

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Enosocial's curator insight, June 9, 5:53 AM

Yes we know that! :-)

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Australia’s top 10 travel destinations

Australia’s top 10 travel destinations | The Insight Files | Scoop.it

Booking.com has revealed the top 10 highest reviewed Australian properties and most-booked Australian travel destinations by Australians over the last 12 months. Booking.com was recently named Australia's "favourite travel agent", pipping Flight Centre at the post. Among the top reviewed properties by Australians over the past 12 months include:

 

  1. Hillside B&B Huonville, TAS.
  2. Baudins of Busselton B&B Busselton, WA.
  3. Jadan Cottages, Broken Hill, NSW.
  4. Clarence River B&B, Grafton, NSW.
  5. Highwood Park B&B Guest Lodge, QLD.

 

The top domestic destinations booked by Australians in the past 12 months were Sydney, Melbourne, Brisbane, Gold Coast and Perth. Find out more.

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Travelo Ninja's comment, May 15, 2:12 AM
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International Tourism Snapshot - December 2016

International Tourism Snapshot - December 2016 | The Insight Files | Scoop.it

Tourism Australia has published an updated international tourism snapshot for year ending December 2016. International arrivals and spending are both at record levels, with Australia welcoming 8.3 million international visitors as at year ending December 2016. These visitors injected $39.1 billion into the Australian economy. Total international aviation capacity to Australia grew by 10 per cent. Click here to download the snapshot.

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Chinese tourists drive tourism record, more than two arrivals per minute

Chinese tourists drive tourism record, more than two arrivals per minute | The Insight Files | Scoop.it

Four decades ago, 10 visitors from China arrived in Australia each week. During 2016, the same number arrived every five minutes. More than one million Chinese visitors to Australia have delivered the local tourism industry a record year in 2016. In total, 8.3 million visitors came to Australia for a short-term stay during the year, up by almost one million on 2015. The government has been developing better aviation ties with China and has been promoting 2017 as the "Australia-China year of tourism." It has allocated $629 million over four years to Tourism Australia, much of which will be spent on offshore marketing, and is currently trialling 10-year multiple entry visas. "It's easy to get here, there's now a 10 year visa in place for the Chinese market, we've moved to open skies and there's been a 40 per cent growth in airline capacity to Australia from mainland China," Tourism Australia's Managing Director said. Find out more.

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State of the industry: 2015-16

State of the industry: 2015-16 | The Insight Files | Scoop.it

The State of the Industry 2015-16 report has been officially released, and it shows that international and domestic visitors contributed a record $116.7 billion to the Australian economy, creating new jobs and reconfirming tourism's status as a super growth sector. The report confirms that 2015-16 was a record year for Australian tourism and it's going to keep tracking nicely, with the report predicting total tourism spend forecast to reach $162 billion by 2020-21. The report reconfirms positive growth across all major Australian markets against their Tourism 2020 targets including: expenditure, visitation, aviation, accommodation and labour force. China continues to lead market growth and encouragingly is 98% of the way towards its 2020 expenditure target of $9 billion annually. Click here to download a summary report.

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Planets align to deliver Australia a record year for overseas visitors

Planets align to deliver Australia a record year for overseas visitors | The Insight Files | Scoop.it

Australia has never been more desirable to international visitors than it was in 2016. ABS data released this week show 7.3 million short-term visitors arrived to Australia in 2016, excluding December. The figure almost surpassing the 2015's full-year tally with one month to spare. December typically attracts more than 800,000 visitors. TRA is predicting growth of 8% for 2016-17 compared to 2015-16, and expects a new record for visitors to be set. Dr. Decosta from the ANU said years of work positioning the country as a travel destination for overseas visitors is coming to fruition, with a rise of tourism from China and India. Compared to a year ago, the number of monthly trips from China has grown by almost 10,000 and monthly trips from India are up almost 10%. Find out more.

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Can Australia rise as the global leader in wellness tourism?

Can Australia rise as the global leader in wellness tourism? | The Insight Files | Scoop.it

Recent Global Wellness Institute (GWI) statistics reveal that Australia leads the charge amongst nations for percentage increase in wellness related trips with over 85% growth. As the niche sector of wellness tourism grows, it is becoming a trend for industry leaders to incorporate wellness components to their market, not just for the primary wellness traveller but also for the secondary wellness tourists or those who seek wellness experiences on top of their main purpose for travel. While the USA is at the forefront of this trend, other nations are catching up with countries like China performing strongly in the top 20 wellness tourism market ranked by revenue and Brazil entering the record for the first time, unseating Portugal. Find out more.

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Tourism Research Australia: 12 Stats of Christmas

Tourism Research Australia: 12 Stats of Christmas | The Insight Files | Scoop.it

Tourism Research Australia has released an infographic highlighting some interesting statistics of visitor experiences in 2015-16. Among the statistics:

 

  • 49 million visitors went to the beach on their trip in 2015/16.
  • 1.6 million visitors went whale or dolphin watching.
  • 8.1 million visitors went to a winery, 1 million of which were international visitors.
  • 800,000 international visitors had an Indigenous cultural experience.
  • 12 million visitors stayed in camping or caravanning accommodation.
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