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        <iframe height="400px" width="450px" frameborder="0" scrolling="no" src="http://www.tagmotion.com/embed/tree/16cd2e50-09ce-0130-f800-00163e61243f">;

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Tagmotion's insight:

BLA BLA

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Tagmotion Scoops
Information relating to video curation & the ecosystem Tagmotion operates in
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DO YOU HAVE WHAT IT TAKES TO BE AN ENTREPRENEUR?

DO YOU HAVE WHAT IT TAKES TO BE AN ENTREPRENEUR? | Tagmotion Scoops | Scoop.it
Over the past few years I have watched so many people in my entrepreneurial network walk away from their business and return to full time employment. Why? No doubt the economy is tough and in tough...

Via harish magan
Tagmotion's insight:

Terrific article that mentions the importance of being 'in flow' with whatever you're doing in your entrepreneurial venture. And provides a link to a test you can do to find out what that is.

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Tiffany Crosby's curator insight, February 26, 8:38 AM

I hope this post will minister to you the same way it has to me. Being an entrepreneur is tough. There are many times that you may want to throw in the towel but remember why you're doing what you are doing.

David Bembry's curator insight, February 26, 11:15 AM

I simply like to say that "I'm too stupid to quit!" I've operated with no cheering section or other support for over 15 years while I raise kids alone. I do what I do because I'm compelled to do it and don't see anything as a failure. Afterall, nothing is promised in life. Not even life itself. It's all about the adventure and just going for it. That alone keeps me content. Your best is all you've got in this life. Sometimes it'll be enough, other times it won't. It's just life. No worries!

Ernest Collett's curator insight, February 28, 3:57 AM

You have to be very tough and resilient when there is no salary cheque at the end of the month!

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How To Create Binge Worthy Content & Why That's Important

How To Create Binge Worthy Content & Why That's Important | Tagmotion Scoops | Scoop.it
Netflix data shows a propensity for "binge watching". How do we create content marketing to encourage a binge?

 

This Haiku Deck shares tips on how to make your content marketing "binge friendly". 


Via Martin (Marty) Smith
Tagmotion's insight:

Great insight that binge viewing is a big part of 'how we watch'. Could be an opportunity for Tagmotion, to promote multiple programs quickly by  opening up highlights (within programs) for sharing..

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BBC Global News, Latest Twitter Partner, Starts Series of Original In-Tweet Video Reports

BBC Global News is Twitter's latest TV partner. The news organization announced it struck a deal with Twitter Amplify to serve in-Tweet video clips.

 

'BBC.com has begun producing a series of short-form videos called "#BBCTrending" to appear in Twitter streams later this fall. The videos, hosted by Ann-Marie Tomchak, give viewers the inside story on trending news on social media that day -- after a brief pre-roll from a sponsor.

"#BBCTrending" will be distributed to BBC International's 4.8 million Twitter followers and pushed further as Twitter sells from its suite of ad products, such as promoted tweets, to help with distribution.

 

Twitter's media partners in the Amplify program have typically tweeted clips from existing TV programming thus far, not original content created with the platform in mind., Viacom,embedded sponsored highlights from MTV's Video Music Awards inside tweets, for example,,and Turner Broadcasting,which used Amplify to distribute sponsored highlights from the NCAA March Madness basketball tournament....'

 


Via siobhan-o-flynn
Tagmotion's insight:

Twitter's media partners in its Amplify program are drilling down to get more specific & targeted with the content they're tweeting to promote programs. They've now moved from tweeting ads for existing programs to developing new content specifically for the Twitter platform.

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The One Easy Daily Habit That Makes Life More Awesome

The One Easy Daily Habit That Makes Life More Awesome | Tagmotion Scoops | Scoop.it
Life happens whether we are mindful of it or not. So start a journal remember the moments that you never want to forget and improve well just about...
Tagmotion's insight:

My version of this - the lazyman's version - is when I hit the pillow at night, to say that I'm grateful for different things that happened during the day.

It might be for picking my daughter up & having some nice time with her after school. A positive business meeting. Going for a run. For being in good health. Grateful to Mum & Dad for giving me 3 awesome brothers. 

I've got a lot to be grateful for & that's always a good thing to remind myself of. 

It's a powerful way to get myself vibrating at the frequency of gratitude. Which (according to the attraction theorists) also happens to be the highest frequency for attraction.

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Neil deGrasse Tyson on Your Ego and the Cosmic Perspective

Neil deGrasse Tyson on Your Ego and the Cosmic Perspective | Tagmotion Scoops | Scoop.it
"All you can do is sit back and bask in your relevance to the cosmos."

There is hardly a greater cosmic sage of our age than astrophysici
Tagmotion's insight:

The title says it all. Lovely message.

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Tidemark’s Infographics Could Change How Your Business Is Run

Tidemark’s Infographics Could Change How Your Business Is Run | Tagmotion Scoops | Scoop.it
It’s only been a few months since Tidemark, a bold Andreessen Horowitz-backed business analytics platform, emerged from its beta cocoon.
Tagmotion's insight:

Intuitive, realtime data visualization for business - track your profit in realtime.

This says it all:

Gheorghe’s business is based on a simple insight--that the so-called “consumerization of technology” is having a profound impact on enterprise, thanks to the ubiquity of mobile devices.

“You used to go home and expect to check your email in Outlook,” he says. “Now you come to work and expect to see applications that are as simple as Facebook or LinkedIn.”


The same insight - the consumerization of technology - will drive the creation of a video consumption longtail, as consumers increasingly create, store and share custom video highlights. And this will bring huge monetization opportunities for publishers, serving up highly-targeted ads into specifically tagged highlights.

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Crystal Light - Estelle

Tagmotion's insight:

Great example of how the way to make money from music now (apart from ticket sales if you're a big act) is through endorsements. Estelle teaming up with 'Crystal Light'.

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TEST (from Safari this time)

<div style="margin:0 auto;width:450px;height:400px;background-color:#444444;padding:7px">

        <iframe height="400px" width="450px" frameborder="0" scrolling="no" src="http://www.tagmotion.com/embed/tree/16cd2e50-09ce-0130-f800-00163e61243f">;

            <p>Your browser does not support iframes.</p>

        </iframe>

    </div>

Tagmotion's insight:

QQQQQ

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Tagmotion Scoop.it test. Nice!

<div style="margin:0 auto;width:450px;height:400px;background-color:#444444;padding:7px">

        <iframe height="400px" width="450px" frameborder="0" scrolling="no" src="http://www.tagmotion.com/embed/tree/16cd2e50-09ce-0130-f800-00163e61243f">;

            <p>Your browser does not support iframes.</p>

        </iframe>

    </div>

Tagmotion's insight:

Test (4)

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Tagmotion video index for Scoop.it (test 2)

<div style="margin:0 auto;width:450px;height:400px;background-color:#444444;padding:7px">

        <iframe height="400px" width="450px" frameborder="0" scrolling="no" src="http://www.tagmotion.com/embed/tree/16cd2e50-09ce-0130-f800-00163e61243f">;

            <p>Your browser does not support iframes.</p>

        </iframe>

    </div>

Tagmotion's insight:

Test(2)

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Media Creation; Unchained | Visual.ly

Media Creation; Unchained | Visual.ly | Tagmotion Scoops | Scoop.it
Mobile devices, with the help of social media, are taking over media creation.

Via Guillaume Decugis
Tagmotion's insight:

Content discovery on mobile devices is a particular challenge. How do you use the limited real estate to best effect?

Tagmotion's Windows Explorer (or Mac Finder)-type interface is one way to present the maximum number of items in the minimum space.

http://www.youtube.com/watch?v=wK06QJKbd3o&nbsp;

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Sharon Naidoo's curator insight, March 14, 2013 11:07 AM

ScoopIT !

LV Johnston's curator insight, March 23, 2013 7:35 AM

Infographics are fast becoming the way to share details and analytics that move way beyond the standard pie charts used by many businesses in terms of "telling the story".

 

Here's another good example that highlights the importance of social media for content creators and how the smartphone platforms must be considered when creating content. It's not just a smartphone anymore, it's become the canvas!

 

Paul K Saunders's curator insight, May 9, 2013 10:42 AM

How the world is changing and how we can be a part of it

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How the bubble of Content Creation increases the value of Content Curation

How the bubble of Content Creation increases the value of Content Curation | Tagmotion Scoops | Scoop.it

"My 2013 prediction warned of the continued fall in the value of online content which would lead to the production of ever more content as media companies tried to maintain ad revenues.

You can think of it as a towering tsunami of content, or as a massive bubble of content inflation.

Just as inflation devalues currencies, content inflation is devaluing content."


Via Guillaume Decugis
Tagmotion's insight:

See my comment in the stream.

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Deanna Dahlsad's comment, February 19, 2013 6:49 PM
Thanks for the reply. :) I do see the same issues for curation as creation... Anything self-published, unmediated, etc. runs the same risks. Quality of purpose matters far more than the numbers of your competitors, no matter the product or service. Agreed?
Guillaume Decugis's comment, February 19, 2013 7:00 PM
I think I do but I'm not sure of the connexion you make with content inflation/dilution?
Tagmotion's comment, March 3, 2013 10:59 PM
If we look at content inflation through the lens of making money, it's clear that in terms of monetization through advertising, the internet is the first medium in history where ad inventory grows exponentially every year. Broadcasters are only making real money from iconic TV programs that attract big audiences on the web, for which advertisers will pay a premium to reach. Curating iconic programs - so that relevant segments show up as search results - turns content inflation on its head. Now you have content that's tagged, curated & discoverable at a granular level. And that specificity translates to more highly-targeted advertising which, of course, commands a premium.
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How to create an effective content curation plan

How to create an effective content curation plan | Tagmotion Scoops | Scoop.it

"once you start gathering content to share, you begin to realize it’s a bit more complicated than you thought. It takes a bit of focus and creativity to find good content and then organise it."


Via Guillaume Decugis
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Neil Ferree's curator insight, March 2, 2013 4:20 PM

A good Read on what you need to know before you launch your 2013 Content Marketing strategy. You can see the Top 5 CM Planning Guides by Click Here or just Google DiY Conent Marketing

Martin (Marty) Smith's curator insight, March 5, 2013 7:50 PM

Backing Into Great Content Curation Greatness
Since the goal of every Internet marketing team should be creating a sustainable system of content marketing with an ever increasing return let's agree on a few important curation ideas: 

* Curation creates more reach faster than creation.

* Creation is still important, > than 20% is risky. 
* Curation is never random, strongest clearly themed.

* Scale means you do more with less, so scale = ROI.

* Real time is where the HEAT of content curation lives.

* The more you curate the better at it you become.

 

The second bullet is ironic. Even gurus I LOVE tire me out when they don't pick up other people's threads or react to mine. "Tire me out" is another way of saying I leave and reduce advocacy. 

This means EVEN if you have resources needed to create 90% and only curate 10% I would NEVER suggest that as a winning strategy. Create more than 20% and you risk "talking to yourself about yourself". I've come to the conclusion that the optimal ratio is 90% curation to 10% creation, but Argyle Social did a somewhat related study that came down 50% creation (promotion of your own stuff) and 50% curation. 

I think promotion is different than either curation or creation, so let's put that study aside for the moment.  

1. Define Your Curation THEME
Note that I use the singular "theme". Any beginning content plan should focus on ONE meme; one idea set, and devote all energy to that single theme. Don't go too broad either. Not Internet Marketing, but Internet Marketing / Email Marketing (if you are @Bronto) or Internet Marketing / New Ecom (if you are @Atlanticbt my employer). 

2. Research Your Theme's Ecosystem - Picking Gurus 
Who are the gurus of your theme? How social are these gurus? Do they respond when use @GURU? Pick a mix bag of 5 gurus to follow with 3 in the "approachable" camp and 2 in the uber-guru camp (pick the two with either the biggest following or that are most aligned to your thinking or both). 

 

3. Create A Content Map For Your Theme

Use the 10% creation and 90% curation rule to guide what kind of content you create and put where. Creation is best on OWNED properties. Curation moves easily between OWNED and SHARED (social nets). Don't only do ONE or the other tactic exclusively on one platform. Mix it up. Create short blog posts that are hybrid curation. Create themed Tweets that are almost like a blog post in 20 tweets. Others would tell you to use a blog to do X and a tweet to do Y. I disagree, surprise and serendipity keeps your content marketing alive. 

4. Create A Schedule, Stick To It
Leave 20% of your plan for "response", but do create s publishable schedule of daily, weekly or monthly features. Schedules = TRUST and you can never have enough trust. If you miss a scheduled date explain why and, "Dog ate my homework," is not a good excuse. 

5. Schedule Reviews & Summary Presentations
Watch 5 Key Performance indicators every single day of the MACRO (traffic) and MICRO (forms completed by Google visitors on keyword X) variety. Schedule a quarterly review with senior management since that too creates trust and makes you SMARTER due to the preparation and questions you will need to answer. 

6. Practice, Practice and Practice More
How do you get to Carnegie Hall? Practice, Practice, Practice. The old cliché is true. Yes it will take getting used to the idea your "practice" is seen by OTHERS, but get used to it. I use Scoop.it as my practice field. I allow for a higher degree of errors (WHEN is Scoop.it going to add spell check for God's sake :) and stumbles because Scoop.it is about FEEDBACK and SPEED in our ecosystem. 

When something looks PRIME TIME on Scoop.it I tighten down the bolts (i.e. hire my great editor) and increase the investment. I move a longer and more keyword dense take to our owned properties such as our blog or website.


Our process doesn't have to be yours since there are infinite variations on the curation theme. The important idea is to curate a LOT of content daily, define a platform that is your "practice field" and always increase the speed of curation while reducing errors and increasing shares (what you are curating for).  


BTW, learned these tips from GREAT curators such as @RobinGood and @maxOz and others I listed on Google Plus: 

https://plus.google.com/u/0/102639884404823294558/posts/MzpAzkLAFfx 


Link is to an excellent Guillaume post linked to another great curation post. 

Maddog Social Media's comment, March 6, 2013 12:34 PM
Martin, thank you so much!
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Five ways the Lego Movie sets the standard for brand storytelling | Marketing Magazine

Five ways the Lego Movie sets the standard for brand storytelling | Marketing Magazine | Tagmotion Scoops | Scoop.it
Five ways the Lego Movie sets the standard for brand storytelling, A company that sells small plastic bricks is about to convince millions of people to pay to see one giant ad. Just what does this tell us about the power of brand storytelling? | Marketing Magazine

Via siobhan-o-flynn
Tagmotion's insight:

Nostalgia's powerful indeed. And all the companies using it are doing one thing that's more fundamental than that: differentiating. Rule #1 in marketing is: differentiation. And they're clever enough to realise that their history is a  powerful story they can apply for their own marketing purposes.

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siobhan-o-flynn's curator insight, February 18, 6:25 PM
Grab the adult audience:"4. Use nostalgia to your advantage

Much of the Lego Movie’s success is down to nostalgia. It is a product that has spanned generations and will continue to do so.

Nostalgia is a big selling point. The aforementioned Mr Kipling takes people back to the tastes and the smells of home cooking. US car manufacturers play heavily on the fact that they are still based in the hardworking, blue-collar town of Detroit and Microsoft played heavily on 90s nostalgia to reconnect people with Internet Explorer...."

Karen B Wehner's curator insight, February 18, 6:40 PM

Personally I'm ok with being manipulated through nostalgia, especially when it's this much fun.

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The Smartest Book About Our Digital Age Was Published in 1929

The Smartest Book About Our Digital Age Was Published in 1929 | Tagmotion Scoops | Scoop.it
How José Ortega y Gasset's ‘The Revolt of the Masses’ helps us understand everything from YouTube to ‘Duck Dynasty.’
Tagmotion's insight:

This points to the power of crowdsourcing......that ideas and opinions from 'people just like us' are preferred over  the opinions of 'experts.

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What A Dead Squirrel Taught Me About Value Pricing

What A Dead Squirrel Taught Me About Value Pricing | Tagmotion Scoops | Scoop.it
Many companies worry about the commoditization of their offerings and their inability to justify premium pricing--but if you figure out how to take...
Tagmotion's insight:

Great illustration of putting customer needs at the centre of (not just a marketing or product strategy but) a whole business. 

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How to make money off YouTube - Sunrise

How to make money off YouTube - Sunrise | Tagmotion Scoops | Scoop.it
Many people have become entrepreneurs by earning money from YouTube videos. How do they do it? 'Bondi Harvest' chef Guy Turland and associates Mark Alston and Tom Phillips explain.
Tagmotion's insight:

News item from Australian TV about Youtube publishers, Bondi Harvest & Laurenbeautyy, making money from blogging about food & fashion. 

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Twitter’s New Video Plan: Ads, Brought to You by Ads

Twitter’s New Video Plan: Ads, Brought to You by Ads | Tagmotion Scoops | Scoop.it
And you can see it right now.
Tagmotion's insight:

Interesting to see Twitter is courting content owners such as college sports broadcasters. They're sharing revenue from pre-roll ads that run before the content owner's highlights that are promoted on Twitter. 

Doubly interesting that the reason Twitter can expect content owners to say 'yes' to this is that Twitter, through its $90m acquisition of Bluefin Labs, can identify Twitter users who may not know about their channels or shows but who MIGHT LIKE THEM if they did.

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Is Atlassian the coolest company in Australia?

Is Atlassian the coolest company in Australia? | Tagmotion Scoops | Scoop.it
Vibe plays a big role in attracting and retaining top software engineers, who like a chilled workplace. Report Fiona Smith
Tagmotion's insight:

Great Australian tech success story: from $10K credit card funding to $60m from Accel Partners to a (notional) $1bn valuation.

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Can Wordpress move from siloed blogs to be more of a media or a community?

Can Wordpress move from siloed blogs to be more of a media or a community? | Tagmotion Scoops | Scoop.it

WordPress is going to curate more content and may focus on longform writing and even native advertising, CEO Matt Mullenweg said in a panel at SXSW Saturday.


Via Guillaume Decugis
Tagmotion's insight:

The ability to create an index of a video relating to a particular topic area will be one important way of straddling silos as Wordpress moves in this (horizontal() direction.  

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Janet Fouts's curator insight, March 19, 2013 1:26 AM

Interesting. Wordpress for curation? Makes sense to me!

Laura Brown's comment, March 19, 2013 9:54 PM
For the sake or your own credibility, please learn to spell WordPress. Look it up online.
Guillaume Decugis's comment, March 20, 2013 4:22 PM
@Janet: it's actually more about WordPress curating blogs then doing specific things to help curators.
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AND AGAIN

<div style="margin:0 auto;width:450px;height:400px;background-color:#444444;padding:7px">

        <iframe height="400px" width="450px" frameborder="0" scrolling="no" src="http://www.tagmotion.com/embed/tree/16cd2e50-09ce-0130-f800-00163e61243f">;

            <p>Your browser does not support iframes.</p>

        </iframe>

    </div>

Tagmotion's insight:

BLA BLA

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Video indexing comes to Scoop.it (TEST)

 

       

<div style="margin:0 auto;width:450px;height:400px;background-color:#444444;padding:7px">

        <iframe height="400px" width="450px" frameborder="0" scrolling="no" src="http://www.tagmotion.com/embed/tree/16cd2e50-09ce-0130-f800-00163e61243f">;

            <p>Your browser does not support iframes.</p>

        </iframe>

    </div>

           

       

   

Tagmotion's insight:

Test comment (3)

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Tagmotion's curator insight, March 9, 2013 11:30 PM

Testing my new video indexing app for Scoop.it

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Video indexing comes to Scoop.it (TEST)

 

       

           

       

   

Tagmotion's insight:

Testing my new video indexing app for Scoop.it

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Tagmotion's curator insight, March 9, 2013 11:43 PM

Test comment (3)

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Five New Interactive Video Ad Types from IAB

Five New Interactive Video Ad Types from IAB | Tagmotion Scoops | Scoop.it

Via Robin Good
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Robin Good's curator insight, March 1, 2013 2:15 PM


Here is the new winning viddeo ad-set from IAB Digital Video Rising Stars.

It includes five new types of video ads that introduce new approaches to the way additional (commercial - but it doesn't have to be strictly so)  information to any video clip.

Check out also the innovative ad solutions for display ads and mobile from IAB here:

-> display

-> mobile ads

Check them all out here: http://www.iab.net/guidelines/508676/digitalvideo/digitalvideorisingstars#2


P.S.: I am frankly not too excited about ads in general, but when this new communication approaches can also be utilized to extend the effectiveness of a video guide, tutorial or even of a documentary or interview, I can't but look forward to the time that such ad-only solution are extended to other communication areas.



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How copyright owners can leverage the remix culture: the Harlem Shake meme example

How copyright owners can leverage the remix culture: the Harlem Shake meme example | Tagmotion Scoops | Scoop.it

While the videos are simple fun for the thousands of people that have participated in Harlem Shakes, they’ve become an easy moneymaker for the song’s creator, Baauer, and YouTube itself.


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc, Guillaume Decugis
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Anne Bosworth's curator insight, March 2, 2013 2:37 PM

Do you "shake" it up?

Aubree Furrer's curator insight, March 4, 2013 10:08 AM

Nothing proves the theory that originality doesnt exist anymore more than the harlem shake. A bunch or remakes to just one song over and over again. It gets old fast.

Digital Gloss's curator insight, March 9, 2013 12:47 AM

An object lesson on how long you might have to wait to monetize your creative content.