Tagmotion Scoops

Interesting. Wordpress for curation? Makes sense to me!

Testing my new video indexing app for Scoop.it

Here is the new winning viddeo ad-set from IAB Digital Video Rising Stars.

It includes five new types of video ads that introduce new approaches to the way additional (commercial - but it doesn't have to be strictly so)  information to any video clip.

Check out also the innovative ad solutions for display ads and mobile from IAB here:

-> display

-> mobile ads

Check them all out here: http://www.iab.net/guidelines/508676/digitalvideo/digitalvideorisingstars#2

P.S.: I am frankly not too excited about ads in general, but when this new communication approaches can also be utilized to extend the effectiveness of a video guide, tutorial or even of a documentary or interview, I can't but look forward to the time that such ad-only solution are extended to other communication areas.

Do you "shake" it up?

Nothing proves the theory that originality doesnt exist anymore more than the harlem shake. A bunch or remakes to just one song over and over again. It gets old fast.

An object lesson on how long you might have to wait to monetize your creative content.

If we consciously mix our information filters will the resulting bubbles surface new content or get in the way of serendipitous discovery?

Suuntaus, mille ei voi mitään? 

this will come in very handy for my china films

add your insight...

It requires practice!

When it comes to finding information on internet, one has to go through hundreds of web pages. Also, one has to go through the entire page to absorb its content. Isn't this paradoxical in this world of short attention span? CruxLight simplifies this process by automatically summarizing the article and highlighting summary on page. It also gives you the important keywords around which the whole article revolves.

Cool writer marketplace created by my friend Byron White. Byron is a brilliant entrepreneur who literal wrote the book on how to write BOTH for search engine spiders and to engage an audience.

WriterAccess points out the power of platforms over websites. I spoke with Byron today to catch up and he emphasized how much more powerful creating a market place has been. Helps to have a great programmer who gets it too as Byron does. 

Content is king. No matter how much content you are creating it isn't enough. My recommendation would be to supplement any Internet marketing teams output with writers who know about "stop words" and great headlines. 

Find them at my friend Byron's WriterAccess. Oh, and if you are a writer use WriterAccess to find clients who, as Byron just told me on the phone, "Focus on the writing". 

Marty  

ScoopIT !

Infographics are fast becoming the way to share details and analytics that move way beyond the standard pie charts used by many businesses in terms of "telling the story".

Here's another good example that highlights the importance of social media for content creators and how the smartphone platforms must be considered when creating content. It's not just a smartphone anymore, it's become the canvas!

How the world is changing and how we can be a part of it

A good Read on what you need to know before you launch your 2013 Content Marketing strategy. You can see the Top 5 CM Planning Guides by Click Here or just Google DiY Conent Marketing

Backing Into Great Content Curation Greatness
Since the goal of every Internet marketing team should be creating a sustainable system of content marketing with an ever increasing return let's agree on a few important curation ideas: 

* Curation creates more reach faster than creation.

* Creation is still important, > than 20% is risky. 
* Curation is never random, strongest clearly themed.

* Scale means you do more with less, so scale = ROI.

* Real time is where the HEAT of content curation lives.

* The more you curate the better at it you become.

The second bullet is ironic. Even gurus I LOVE tire me out when they don't pick up other people's threads or react to mine. "Tire me out" is another way of saying I leave and reduce advocacy. 

This means EVEN if you have resources needed to create 90% and only curate 10% I would NEVER suggest that as a winning strategy. Create more than 20% and you risk "talking to yourself about yourself". I've come to the conclusion that the optimal ratio is 90% curation to 10% creation, but Argyle Social did a somewhat related study that came down 50% creation (promotion of your own stuff) and 50% curation. 

I think promotion is different than either curation or creation, so let's put that study aside for the moment.  

1. Define Your Curation THEME
Note that I use the singular "theme". Any beginning content plan should focus on ONE meme; one idea set, and devote all energy to that single theme. Don't go too broad either. Not Internet Marketing, but Internet Marketing / Email Marketing (if you are @Bronto) or Internet Marketing / New Ecom (if you are @Atlanticbt my employer). 

2. Research Your Theme's Ecosystem - Picking Gurus 
Who are the gurus of your theme? How social are these gurus? Do they respond when use @GURU? Pick a mix bag of 5 gurus to follow with 3 in the "approachable" camp and 2 in the uber-guru camp (pick the two with either the biggest following or that are most aligned to your thinking or both). 

3. Create A Content Map For Your Theme

Use the 10% creation and 90% curation rule to guide what kind of content you create and put where. Creation is best on OWNED properties. Curation moves easily between OWNED and SHARED (social nets). Don't only do ONE or the other tactic exclusively on one platform. Mix it up. Create short blog posts that are hybrid curation. Create themed Tweets that are almost like a blog post in 20 tweets. Others would tell you to use a blog to do X and a tweet to do Y. I disagree, surprise and serendipity keeps your content marketing alive. 

4. Create A Schedule, Stick To It
Leave 20% of your plan for "response", but do create s publishable schedule of daily, weekly or monthly features. Schedules = TRUST and you can never have enough trust. If you miss a scheduled date explain why and, "Dog ate my homework," is not a good excuse. 

5. Schedule Reviews & Summary Presentations
Watch 5 Key Performance indicators every single day of the MACRO (traffic) and MICRO (forms completed by Google visitors on keyword X) variety. Schedule a quarterly review with senior management since that too creates trust and makes you SMARTER due to the preparation and questions you will need to answer. 

6. Practice, Practice and Practice More
How do you get to Carnegie Hall? Practice, Practice, Practice. The old cliché is true. Yes it will take getting used to the idea your "practice" is seen by OTHERS, but get used to it. I use Scoop.it as my practice field. I allow for a higher degree of errors (WHEN is Scoop.it going to add spell check for God's sake :) and stumbles because Scoop.it is about FEEDBACK and SPEED in our ecosystem. 

When something looks PRIME TIME on Scoop.it I tighten down the bolts (i.e. hire my great editor) and increase the investment. I move a longer and more keyword dense take to our owned properties such as our blog or website.

Our process doesn't have to be yours since there are infinite variations on the curation theme. The important idea is to curate a LOT of content daily, define a platform that is your "practice field" and always increase the speed of curation while reducing errors and increasing shares (what you are curating for).  

BTW, learned these tips from GREAT curators such as @RobinGood and @maxOz and others I listed on Google Plus: 

https://plus.google.com/u/0/102639884404823294558/posts/MzpAzkLAFfx 

Link is to an excellent Guillaume post linked to another great curation post. 

Tools for assessibility are always welcome. This service provides a way for instructors to use YouTube video and still remain 508 compliant.

add your insight...

Google Translate has just announced that it is now possible to order professional translations of any video transcription directly from within your YouTube account.

Not only.

You can also get an immediate time delivery estimate and a precise cost for the translation task and you can pay immediately for it via credit card/PayPal.

From the official Google Translate blog: "Now you can connect directly with translation vendors and pay to get your captions translated quickly and professionally.  

When you request a translation for your captions in YouTube, we’ll display a list of vendors along with their estimated pricing and delivery date so you can easily compare. We’ve initially collaborated with two companies, Gengo and Translated.net, to make their services available to you and to streamline the ordering process."

Techcrunch coverage: http://go.translated.net/TechCrunch

Original announcement: http://googletranslate.blogspot.it/2013/02/get-your-youtube-video-captions.html

Ken' Key Takeaway:

By connecting content producers with professional translators, Google is going to add a lot of value to Youtube.  I'm excited to see how ths work

Interesting for those who are in different countries than the US or want a wider global presense!

Real time to the web is a pain. Robin says this new tool makes it less so and that is good because the closer we are to real time now the more we engage. 

"Broadcast yourself" in Echtzeit und "social" ... Ich filme mich selbst, wie ich andere beim Filmen beobachte?