BBC Global News is Twitter's latest TV partner. The news organization announced it struck a deal with Twitter Amplify to serve in-Tweet video clips.
'BBC.com has begun producing a series of short-form videos called "#BBCTrending" to appear in Twitter streams later this fall. The videos, hosted by Ann-Marie Tomchak, give viewers the inside story on trending news on social media that day -- after a brief pre-roll from a sponsor.
"#BBCTrending" will be distributed to BBC International's 4.8 million Twitter followers and pushed further as Twitter sells from its suite of ad products, such as promoted tweets, to help with distribution.
Twitter's media partners in the Amplify program have typically tweeted clips from existing TV programming thus far, not original content created with the platform in mind., Viacom,embedded sponsored highlights from MTV's Video Music Awards inside tweets, for example,,and Turner Broadcasting,which used Amplify to distribute sponsored highlights from the NCAA March Madness basketball tournament....'