Tag management, data quality & data governance
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Free web analytics & tag management data quality audit

Free web analytics & tag management data quality audit | Tag management, data quality & data governance | Scoop.it


Free web analytics data quality audit

Do you know for sure that you are making the right data driven decisions? Or do you just assume that your web analytics reports are based on correct data?

20% of web analytics data are wrong

Crucial for collecting web data are web analytics tags. These are placed on a website to collect data and send them to a web analytics solution. Based on these data, reports are made. But research actually shows that errors occur in 20% of all web analytics tags, seriously impacting your data quality.


The impact of poor data quality

Gartner study Measuring the Business Value of Data Quality (2011) concluded that:

  • Poor data quality is a primary reason for 40% of all business initiatives failing to achieve their targeted benefits.
  • Data quality effects overall labour productivity by as much as 20%.
  • As more business processes become automated, data quality becomes the rate limiting factor for overall process quality.
Implications

So what are the implications of tagging errors? We have made a list of frequently occurring issues, based on our experiences with our clients:


  • Incorrect attribution of orders and campaigns

To measure the success of your online campaigns, you should have insights in the entire path from an ad to an order. With these data, you can determine which campaigns lead to which orders and make decisions about budgets and optimisation. If these data are wrong, you will often end up investing in the wrong campaigns.


  • Multiple payments to affiliates

If you use affiliates for advertising on the web, incorrectly configured tags can make you pay the wrong party for a click. Double and multiple payments are very common implications of tagging errors.


  • Differences in the number of orders

In practice, it turns out that most companies have a difference of 5 to 25% in the orders in the order management system and those in their web analytics solution. This leads to multiple versions of the truth within your organisation and a mistrust of data.


Free tag audit

Want to see how the status of your web analytics data quality? Sign up for a free web analytics data quality audit with Qmon! This audit contains:

  • Auditing before a release
  • Auditing all orders, browsers, operating systems, devices and tags in your live site
  • Test both tag execution and the data sent to your analytics tool
Sign up for a free tag audit now!

You will find that Qmon doesn’t only improve your web analytics. It improves your entire online business, by simplifying data quality, securing your trust in data and creating an actionable and sustainable focus on increasing business value.


Sign up for your free web analytics audit

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Ensighten chief: CMO,CIO roles are getting closer, but technology tastes remain distinct

Ensighten chief: CMO,CIO roles are getting closer, but technology tastes remain distinct | Tag management, data quality & data governance | Scoop.it


Ensighten chief: CMO,CIO roles are getting closer, but technology tastes remain distinct

President of tag management systems and data management platform vendor, Dan Dal Degan, shares his views on how the line between IT and marketing is blurring but why technology procurement habits remain distinctly different


The way CMOs and CIOs procure technology is distinctly different and unlikely to change in the near future, even as the two roles become more aligned.

This is the view of Ensighten president, Dan Dal Degan, who was visiting Australia last week to announce an expansion to the vendor’s local office, as well as plans to dominate the digital tag and data management markets globally.

Ensighten is focused on tackling the data challenges marketers face in managing multiple digital properties today, and has raised US$55 million since it launched in 2009 with a tag management system (TMS). The solution automates tag management across all Web properties as well as devices.

The company has also released a solution for Web data management called Activate, which is claims gives brands the ability to own and manage online data sets they previously couldn't harness.

Dal Degan has worked in the enterprise software space for more than 25 years, selling ERP and CRM solutions to the CIO or functional line executives for Oracle, Sybase and Siebel Systems. Prior to joining Ensighten in November, Dal Degan ran Salesforce’s US cloud business for three years, and said the position opened his eyes to the growing role marketing is taking in technology procurement.

He claimed chief marketing officers have a history of leveraging best-of-breed solutions across a wide variety of technologies and categories, and are aggressive and opportunistic about adopting point solutions if it gives them a competitive edge over the brands they compete with.

This lies in direct contrast to CIOs, who generally look for integrated technology suites to mitigate risk, minimise the number of vendors they do business with, and drive cost and operational efficiency, Dal Degan said.

“CIOs have historically been focused on efficiency as opposed to top-line growth,” Dal Degan told CMO. “Companies like Oracle and Salesforce will try to sell to the CMO as if he/she purchases like the CIO, but my experience and that of those who have worked in the enterprise software vendor space is that they don’t.

“CMOs are not buying the suite; they want the best solution in each category and they don’t mind the proliferation of solutions across the enterprise if they’re adding incremental value.”

Dal Degan also pointed to the “natural tension” that has existed between IT and marketing thanks to shadow IT.

“Most of this has been in marketing… and marketing has been the most aggressive area in companies that has been impatient with IT and developing their own technology skillset,” he claimed. “But we’re seeing this start to change. Most evolved CIOs have acknowledged that and partnered with CMOs in a way that’s more productive in those enterprises and reduces the amount of redundancy in skillsets.”

Related: CMO-CIO relationship is improving; technology union has a way to go
3 ways the CMO can win over the CIO
Business leaders need to own digital strategies

The persona and traditional image of the two c-level executives is also undergoing fundamental change thanks to technology’s role in marketing and customer interaction, Dal Degan continued.

“CIOs, who have been thought of as nerdy, shy technologists that emerged out of the data centre and were thrust into the leadership role is no longer true,” he said. “CIOs are increasingly business-savvy executives who’ve done tours of duty in line-of-business as well as have a deep understanding on technology.

“CMOs were traditionally seen as the ‘Don Draper’ character – charming, spendthrift and indiscriminate about campaigns, and who don’t want to be bothered with ROI or accountability. But today they’re increasingly technology savvy, understand the business and value of analytics to measure ROI and spend more effectively, as well as how to be competitively dangerous to other brands.”

Ensighten's data push

Ensighten is aggressively targeting global marketers with its TMS and data management solutions and acquired UK-based rival, Tagman, last December doubling its customer base to more than 300 organisations globally and expanding its presence into the UK and European market. The investment funds are also being used to boost sales, pre-sales, product innovation, and marketing capabilities globally.

Australia is another key market for Ensighten, and the group last week appointed former Tagman executive, Chris Brinkworth, as its new Asia-Pacific regional director based out of Sydney. Local customers include Virgin Australia, NAB, GE Capital and Suncorp, while global brands using its technology include Microsoft, Target, New York Times and American Express.

He pointed to a recent Forrester study that showed Ensighten customers have an average 525 per cent ROI on having tag management in place.

Dal Degan said target customers are brands with very high volumes of customers on their online properties such as retailers, healthcare, financial services, FMCG and high tech companies. “These are brands where a bad brand experience digitally is very bad for business because their success is driven by conversion rates of those people online,” Dal Degan said.

“To hear people talk about tag management in the market today, you might be led to the conclusion that it’s passé and everyone is doing this now,” Dal Degan commented. “In fact, of the brands we work with, about half don’t yet have a tag management system in place; even the biggest brands. It’s still a greenfield opportunity.”

However, the more valuable opportunity for Ensighten is with its Active data management platform, which was released late last year. The solution allows brands to own and manage marketing data associated with their Web properties, and then use this to respond and personalise interactions with customers in real time.

Dan Degan said several new customers have come on-board because of Ensighten’s Activate data management platform, such as the New York Times.

“We’re giving brands the ability to own their own marketing data associated with their Web properties instead of letting it slip through their fingers, which is what often happens today,” Dal Degan said. “We are playing the ‘traffic cop’ of data. All the traffic that comes to your online property is not only harnessed, but our solution means you can also own and retain that data, and then make offers back to customers in real-time at a massive scale and through all form factors.”

According to Dal Degan, the way brands currently have to buy back Web data from data management platform (DMP) providers such as Bluekai and Acxiom is an “odd inefficiency in the way this business has evolved”.

“Brands have been fully content to operate that way and buy back data that was once in their hands, because they didn’t have the mechanism to harness it,” he claimed. “We now deliver that.

“I’m often asked if we are a DMP or integration technology and I’m happy with either definition. The lines of demarcation are still being drawn. The difference is that while a DMP sells data back to the customer, we look to empower the customer to own their own data.”

The Holy Grail for CMOs is personalised marketing everywhere a customer touches that brand, Dal Degan added. “The brands that will be the winners are those who extend that brand identity and relationship in real-time at the moment of truth,” he said.

“Over time, marketers are going to find a lot of companies will start moving towards that destination of being enable to do personalisation at scale and across multiple touchpoints. We have the advantage of coming it at from the angle we do, which is tag management, and we believe we sit in the idea position literally on the Web page to take that role and allow brands to own the data.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

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Two Years Running: BrightTag Stars in the Techweek100

Two Years Running: BrightTag Stars in the Techweek100 | Tag management, data quality & data governance | Scoop.it

Great news: for the second year in a row, Marc Kiven (BrightTag’s Founder and Chief Revenue Officer) and Mike Sands (BrightTag’s President and Chief Executive Officer) have both been selected for theChicago Techweek100! This awards program honors different visionaries throughout Chicago for their work in helping shape our city’s flourishing tech community.

As part of the fourth-annual Techweek – the national tech conference that celebrates emerging innovations from breakthrough companies across the U.S. – the Chicago Techweek100 is a diverse collection of proven leaders who are positively impacting Windy City business in significant ways.

The 2014 list features fast-growing companies, prominent investors and key enablers of today’s digital ecosystem, as well as creators of new technologies and other innovators who are making important contributions to advancing the Chicago tech scene.

In 2009, BrightTag was founded to build a new data infrastructure for the future of marketing technology. Marc and Mike’s back-to-back inclusions in the Chicago Techweek 100 underscore our company’s commitment to innovation, to the local community and to helping marketers around the world improve the way their data and marketing technologies work together.

This recognition comes hot on the heels of BrightTag being chosen as a winner of the Red Herring Top 100 North America awards, in addition to being named as a finalist for Best Software Company in Built In Chicago’s 2014 Moxie Awards. By the way, a humble reminder that you can still vote for us here!

Be sure to look for our fellow BrightTaggers during theTechweek Chicago events, which will take place June 26-28 at the Merchandise Mart.

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Relay42 - Tag Management for Marketers - YouTube

We believe that tag management should be made easy and efficient so that markers can control all tags. That's why we created Relay42 Tag Management - the tag...
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Media Advisory: Tealium to Showcase Tag Management Integration at Magento Imagine eCommerce Conference in Las Vegas

Media Advisory: Tealium to Showcase Tag Management Integration at Magento Imagine eCommerce Conference in Las Vegas | Tag management, data quality & data governance | Scoop.it
SAN DIEGO, CA--(Marketwired - May 12, 2014) - Tealium, the market leader in enterprise tag management and solutions that power real-time unified marketing initiatives, today announced that it will showcase its new tag management extension for the Magento Connect Marketplace at the company's global user conference in Las Vegas this...
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Tag Management Gives Marketers Flexibility to Build Their Own Cloud

Tag Management Gives Marketers Flexibility to Build Their Own Cloud | Tag management, data quality & data governance | Scoop.it
In Part II of this blog, Anametrix CEO Pelin Thorogood continues her conversation with Tracy Hansen, CMO of tag management company Tealium.
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Is HBO’s ‘Silicon Valley’ Fiction or Reality? Tealium’s Just Happy to Be Part of It! - Tealium

Is HBO’s ‘Silicon Valley’ Fiction or Reality? Tealium’s Just Happy to Be Part of It! - Tealium | Tag management, data quality & data governance | Scoop.it
Back in September of last year, at the real TechCrunch Disrupt SF, one of the producers of the HBO's Silicon Valley came to our booth and starting chatted us up about our solutions and soon after asked us if we wanted to be in one of the episodes. Naturally we laughed it off and thought nothing of it – until we were formally invited up to Los Angeles to recreate our TechCrunch Disrupt set-up.
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Why the Marketing Technology Industry is Like Polygamy

Why the Marketing Technology Industry is Like Polygamy | Tag management, data quality & data governance | Scoop.it
Staying faithful in any marriage is (we hope) one of the primary goals. Staying faithful to one marketing technology provider means divorce. In this marketing technology world, you see, it's more like Big Love than it was with Rob and Laura Petrie (living-room dancing at left). One marketing provider? Doesn't seem to happen today. Will one vendor ever be the be-all, end-all for companies deploying marketing technology? "No," said Forrester Research analyst Cory Munchb Topic: Customer Experience.
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What is a Marketing Technology Stack and Why Should You Care? | Ensighten

What is a Marketing Technology Stack and Why Should You Care? | Ensighten | Tag management, data quality & data governance | Scoop.it
The marketing technology stack—if you haven’t heard of it, it’s time to get yourself educated. What is it? Well, it’s the love child born of the marriage of the Chief Marketing Officer and the Chief Technology Officer. They named their baby Chief Technology Marketing Officer, and gave it it's own department.  The marketing technology stack is it's toy chest.
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Webinar: Don’t Get Stuck In The Marketing Cloud

Webinar: Don’t Get Stuck In The Marketing Cloud | Tag management, data quality & data governance | Scoop.it
For the first time ever our industry leading consultants will walk you through all the ways Ensighten makes the Adobe Marketing Cloud more intelligent, more efficient, and more effective.
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Tag Management Systems: Enabling Privacy in the Era of Big Data?

Tag Management Systems: Enabling Privacy in the Era of Big Data? | Tag management, data quality & data governance | Scoop.it
How do we enable privacy in the era of big data? One answer comes from what seems an unlikely source: the new, powerful tag management systems.
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What Is Tag Management? How to select a vendor & implementation partner?

What Is Tag Management? How to select a vendor & implementation partner? | Tag management, data quality & data governance | Scoop.it
Managing and making changes to tags can be tedious and involve unnecessary red tape. Tag management is a concept that was born out of the increasing need for more agile marketing measurement and tracking ability. Now that Google has released a free tag management solution, it might be time for marketers to consider tag management.
Ronald van Loon's insight:
Tips for Tag management (implementation) vendor selection

Almost every change to the online data infrastructure requires modifying page codes. This is often a cumbersome process that requires multiple stakeholders. Tag management systems simplify this process, because tracking codes of all sites are managed from a centralised interface.

Adding new business applications (e.g. new analytics tool), implementing new reporting requirements and the setup of multivariate tests can now simply be done from one point of control, vastly reducing the IT resources needed and time to market of changes and innovations.

  • Reduce or eliminate IT requirements for every tagging iteration
  • Accelerate A-B-testing by delivering rapid technical implementations
  • Manage your cookie policies by just changing a business rule
  • Manage all your page tags – including web analytics – using a simple point and click interface
  • Improve site performance using best-of-breed tagging
  • Simplify page codes and reduce errors by introducing a universal tag
  • Reduce vendor lock-in by deploying the digital marketing solutions that work best for you
  • Save money by avoiding commission duplication, a common occurrence among retailers using multiple affiliate vendors
All tag management tools

We are happy to help you choose the tag management tool that works best for you; from enterprise technology to elegantly simple tools:

  • Tealium
  • Google Tag Manager
  • TagMan
  • Ensighten
  • Adobe Dynamic Tag Manager
  • BrightTag
  • IBM Tag Manager
How to select a Tag management implementation partner

A tag management implementation partner should have

  • a proven track record, implementing various tag management solutions for renowned international clients in all kinds of sectors
  • ensuring your compliance; be specialised in creating a privacy-proof and sustainable data collection infrastructure
  • delivering a custom tagging configuration to your specific requirements, such as tagging iframes or multiple domains
  • extensive experience in integrating measured data with other (internal data sources)


Contact me for more tips or answers to your questions at ronald.vanloon@adversitement.com, call me at +31 (0) 20 7600 700 or tweet me at Twitter @Ronald_vanLoon or at  post a reaction on Scoop.it


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How to make the Most of Dynamic Tag Managers?

Solving chaos in complexity usually requires a solution that provides refinement. In automobiles, for example, fuel injection enables more refined gas and air mixtures needed to improve vehicle performance while meeting government standards for emissions.  For digital marketing, tag management systems are becoming that refining element for better performance while meeting immediate needs. Tag management systems have been available as long as web analytics has relied on JavaScript tags. But Topic: Digital Marketing.
Ronald van Loon's insight:

To get high quality of web data, correct number of orders, correct campaign attribution a tag manager monitors if a tag is loaded. However a whole set of tag issues occur that need to be solved to get high quality data. Based on experience between 5% - 15% of all tags fired are sending incorrect data to your web analytics system. See list of tag issues and tips how to solve them

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Tealium Launches New Email Integrations with Oracle Responsys, Silverpop and StrongView to Help Enterprises Build More Actionable Marketing Clouds - Tealium

Tealium Launches New Email Integrations with Oracle Responsys, Silverpop and StrongView to Help Enterprises Build More Actionable Marketing Clouds - Tealium | Tag management, data quality & data governance | Scoop.it

New data connectors enable digital marketers to ‘close the action gap’ and launch superior, real-time remarketing campaigns

SAN DIEGO, CA (May 20, 2014) – Tealium, the market leader in enterprise tag management and solutions that power real-time unified marketing initiatives, today announced availability of new data connectors that allow enterprises to integrate rich audience profile data into leading marketing clouds, including Oracle ResponsysSilverpop (recently acquired by IBM) andStrongView. With the new connectors, joint customers can maximize the value of their marketing cloud investments and launch more profitable and relevant remarketing campaigns.

Tealium provides a foundational platform that enables enterprises to build their own custom marketing clouds using the best solutions within the digital marketing eco-system. Tealium can enable these best-of-breed point solutions to share data for the first time to drive more personalized and impactful marketing campaigns across channels. The new email connectors, which are built into Tealium AudienceStream, the company’s award-winning audience segmentation and action engine, provide for deeper integration with leading marketing cloud vendors, including the ability to trigger real-time marketing interactions based on cross-channel behavior and visitor personas.

Highlights:

  • The new connectors are part of an action-oriented, data distribution marketplace within AudienceStream that includes email, CRM and other vendors. Tealium will soon be announcing additional integrations with leading solutions spanning retargeting, content management, site optimization and more.
  • With AudienceStream, marketers can create on-the-fly segments around their most actionable triggers and events, and then distribute that information to Oracle Responsys, Silverpop and StrongView in real time via the new connectors. This enables customers to set up timely email interactions based on any combination of visitor behavior or achievement, such as cart abandonment, product interest, lifetime value and much more.
  • Combined with AudienceStream, the new connectors enable marketers to bring fragmented data together in real-time, as opposed to the 24 to 48 hour delay that most marketers face due to traditional, resource-heavy data integration approaches. This empowers marketers to drive immediate action and superior results.

Supporting Quotes:

“With StrongView and AudienceStream, we can target and take action on our visitors within seconds, across channels, instead of having to chug through terabytes of data via traditional data processing methods,” said Jer Tippets, analytics implementation specialist at Ancestry.com. “This is a powerful technology integration that will help us better engage our customers, and ultimately drive more subscriptions and revenue.”

“Our customers want to deepen brand loyalty, deliver more meaningful experiences, and take action in real time,” said Will Schnabel, senior vice president of business development for Silverpop. “Timely insight into customer behavior is the key to successful re-marketing campaigns. By joining forces with Tealium we ensure that our customers are receiving rich, cross-channel customer data that can be used to trigger high-value marketing interactions.”

“Contextual marketing is the bold new frontier for email marketing, but it does require marketers to find a better way to understand and leverage cross-channel interaction data in real-time,” said Shawn Myers, vice president of marketing at StrongView. “Empowering marketers with the rich customer data available through Tealium is just another way StrongView is helping them understand customer context and embrace its vision of Present Tense Marketing.”

“The release of these integrations is a milestone in Tealium’s mission to provide enterprise customers with the ability to unify all of their marketing efforts, and maximize the value of their marketing investments,” said Ali Behnam, president and co-founder at Tealium. “Tealium is helping marketers to close the ‘action gap’ by providing them a platform to send the right message to the right person at the right time. We are proud to partner with these leading email marketing vendors in the space.”

Tealium’s data connectors for the Oracle Responsys, Silverpop and StrongView are all available immediately within AudienceStream, a complementary service for Tealium iQ, the company’s market-leading tag management solution. For more information about Tealium iQ and AudienceStream, please visit http://www.tealium.com.

For updated news and information about Tealium, join the company’s social communities:

  • Facebook: https://www.facebook.com/tealium
  • LinkedIn: https://www.linkedin.com/company/tealium
  • Twitter: https://twitter.com/tealium

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Face it: Your face is Big Data

Face it: Your face is Big Data | Tag management, data quality & data governance | Scoop.it


Facial recognition technology has been around for years. Same goes for personalization and display retargeting. But now advertisers are beginning to bring these technologies together and integrate them in remarkable ways. Coca-Cola, for example, is trialling new beverage dispensers in Australia. The dispensers deliver display ad campaigns that are personalized by facial recognition, geo-location, social and weather information collected by the dispensers themselves and processed in real-time.

The trial is already yielding considerable sales lift for Coke over regular beverage dispensers.

The science behind facial recognition is getting better. Facebook, for example, hasreached a high degree of accuracy with its facial recognition technology. It's almost as good as humans are in matching different photos of the same face even under different lighting conditions or shooting angles.

Your face says a lot about you: it provides extensive information about who you are as a person, and it ties you to a particular place and time (where a photo is taken). A system that can capture your face and convert the resulting visual into discrete, reliable and actionable data elements can empower marketing initiatives in remarkable ways.

There are two key use cases for facial recognition in targeting:

  • Personalizing siloed campaigns. The system translates your face into a set of demographic data elements, which are then used to personalize campaigns. This is particularly helpful for marketers in instances where a common identifier isn't available to pull segmentable data from another system. By a "common identifier" I'm referring to data elements such as mobile device ID, browser cookie, email address, loyalty card number and so on.
  • Enriching targeting data. The basic idea here is that the system does an image search of your photo across the web, looking for similar photos of yours. When a match is found, the system collects publicly available information that is associated with those photos, and uses the information for more informed targeting.

While the public discourse about facial recognition-based targeting is growing, the emphasis so far has been around online or connected experiences. What consumers still do not appreciate is how this technology will fundamentally solve today's challenges of integrating offline interactions into analytics, attribution and personalization initiatives.

For years, marketers have been struggling to integrate cross-channel and cross device audience data -- that is, information collected about individual consumers on websites, via mobile apps, across the web and from offline sources. Most challenging is to integrate offline data since consumers do not often provide identifiable information when interacting with businesses and brands offline -- information that can be later tied to online interactions.

For example, say a consumer makes an in-store purchase where she provides her loyalty card number or email address. If she also provides this identifier when transacting with the business online then cross-channel data stitching is possible. But not many consumers typically provide such information in both online and offline interactions. True cross-channel data integration, therefore, is a promise that many businesses haven't realized at scale.

Facial recognition will take care of that.

Unlike your email address that you must explicitly provide, your face is automatically "submitted" just by lining it up in front of a camera. There's not much else to do; showing up, in this case, is 100% of success. And it's not as if you work hard to keep your face private: Think how many selfies you've posted recently, and how much publicly available data about you is associated with those postings.

A crucial point about facial recognition-based targeting is that you're a key enabler of it. By associating your face with online information (and subsequently online behaviors), you enable businesses to stitch in your offline behaviors and create the ultimate omni-channel profile of you.

Consider the following scenario:

  • You've been very diligent at opening various online accounts and posting selfies. One of these accounts is with a multi-channel retailer. The retailer tracks your site behavior and the information you provide about yourself and stores it all in its database.
  • The retailer uses your uploaded photo to run an image search across the web. It finds pages with your photos on them and collects your information, which it adds to your database record.
  • Later, you walk into the retailer's physical store. A camera on top of large monitor snaps a picture of you. The retailer looks up the image in its database that finds your record.
  • Using the information in your database record, the retailer sends a personalized message to the store monitor. It greets you by name and flashes a limited time offer "you'd be crazy not to take."
  • On the way out when it's your turn to pay, a second camera introduces you to the checkout clerk who is befuddled by the fact that you didn't act on the offer. She encourages you to take the offer.

Creepy? Yes, but my sense is that the big data that's in your face is simply too big for marketers to ignore.

Say 'cheese'!

-- Boaz

From: ModernStrategy.net

@boazronkin

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De tagmanager: het CMS voor tracking?

De tagmanager: het CMS voor tracking? | Tag management, data quality & data governance | Scoop.it
Marketeers zijn gek op data, big data. Maar die data komt er natuurlijk niet vanzelf. Tools voor webanalytics, A/B-testing, personalisatie, ‘voice of the customer’, reviews & ratings, enzovoort...
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Programmatic & Native: How Content & Data-Driven Marketing Can Co-Exist

Programmatic & Native: How Content & Data-Driven Marketing Can Co-Exist | Tag management, data quality & data governance | Scoop.it
Advertising is always most effective when it is well integrated into the customer experience. Over this past year, programmatic buying and native advertising (both popular buzzwords in our industry) have taken two very different approaches in enabling marketers to create engaging and relevant experiences for their audiences — one by using data, and the other […]
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AJAX tracking.. When URLs no Longer Change - Tealium

AJAX tracking.. When URLs no Longer Change - Tealium | Tag management, data quality & data governance | Scoop.it
Remember the days when you could click on a link and then your web browser would load a new HTML page?  Now, clicking on the web will “slide in” something new or run impressive animation to expand a small rectangle into a larger rectangle. You’re still on the same web page, but it seems like... Read more »
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Josh Manion: A Dynamic, Real-time Tag Management System

Josh Manion: A Dynamic, Real-time Tag Management System | Tag management, data quality & data governance | Scoop.it
In Part II of this blog, Ensighten CEO Josh Manion talks further with Anametrix CEO Pelin Thorogood about tag management and Ensighten.
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Tag Management Firm Tealium Gets $20M In New Financing | TechCrunch

Tag Management Firm Tealium Gets $20M In New Financing | TechCrunch | Tag management, data quality & data governance | Scoop.it
Tealium has received $20 million in new financing from Silver Lake Waterman. The San Diego-based startup will use the capital to grow all its business units,..
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Marketing Suite Doesn’t Mean Marketing Sweet | Ensighten

Marketing Suite Doesn’t Mean Marketing Sweet | Ensighten | Tag management, data quality & data governance | Scoop.it
By Rick Weithas, Director of Product Marketing at Ensighten  Leading brands such as Microsoft, U.S. Bank and United Airlines know that closed marketing suites aren’t capable of delivering the ROI that an open platform delivers. Oracle’s recent marketing suite announcement is no exception.
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What If Your Website Was a Brick and Mortar Store? - Tealium

What If Your Website Was a Brick and Mortar Store? - Tealium | Tag management, data quality & data governance | Scoop.it
Imagine how frustrated you would be going into a store and walking around in circles for 20 minutes without anyone coming over to help. With the advancements in data and marketing technology now available, there is no excuse that online engagement should be any different.
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Why to monitor tag managers' tags & data? 5%-15% contains tag errors!

Why to monitor tag managers' tags & data? 5%-15% contains tag errors! | Tag management, data quality & data governance | Scoop.it

Why to monitor webanalytics tags & data placed by tag management systems? 5%-15% contains tag errors! http://ow.ly/vIaPG #tealium #ensighten #tagman #tagcommander


Ronald van Loon's insight:

Why is data quality important
Many organisations trust on web analytics data to take very important optimisation and budget allocation decisions. But it appears that 5%-15% of all measured data is not correctly sent to the analytics system due to tagging issues. As a result, web analysts, marketers and other data driven decision makers base their decisions on non-optimal or incorrect web data. Of course, this has a substantial negative impact on your website and sales performance.


6 most common examples of tag issues


1 javascript error

specific URLs cause a Javascript error, not detected previously by tests done by IT.

Impact: The measurements are incorrect and the user experience is bad (possibly influencing conversion)


2 the pageName should be measured at every page
(landing) pages which have in incorrect URL. Campaign marketeer has probably added incorrect parameters to URL
Incorrect: no content is loaded, redirect to 404 page


3 an order should be measured every time the order confirmation page is opened
As it turned out 20% of the time this is not the case
Debug data shows that this was caused by visitors reopening the page after several days causing all kinds of incorrect measurements
Also an internal recovery pages caused measurements to take place in production

4 Search filter is measured in web analytics
The filter on the page is compared to the parameter in the request
Several instance were found where the filter is not measured

Impact: incorrect optimisation of (country) preferences


5 Untagged pages. Pages without a page_Name parameter

There are pages without a page_Name parameter.

Impact: no funnel reports or optimisation possible. Landing page report are incorrect, etc.

6 Chosen products in funnel are not measured anymore at once
The chosen products should be measured. at once they are not measured anymore caused by a change today


Impact: products reports not available, optimisation of the funnel not possible

Read more example details http://ow.ly/vITZH

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Ronald van Loon's curator insight, April 12, 2014 5:05 PM

Why CEO's must care about data quality from analytics?
Many organisations trust on web analytics data to take very important optimisation and budget allocation decisions. But it appears that 5%-25% of all measured data is not correctly sent to the analytics system due to tagging issues. As a result, web analysts, marketers, CMO and finally also CFO and CEO base their decisions on non-optimal or incorrect web data. Of course, this has a substantial negative impact on your website and sales performance.


6 most common examples of tag issues that occur in web analytics systems due to execution and process challenges


1 javascript error

specific URLs cause a Javascript error, not detected previously by tests done by IT.

Impact: The measurements are incorrect and the user experience is bad (possibly influencing conversion)


2 the pageName should be measured at every page
(landing) pages which have in incorrect URL. Campaign marketeer has probably added incorrect parameters to URL
Incorrect: no content is loaded, redirect to 404 page


3 an order should be measured every time the order confirmation page is opened
As it turned out 20% of the time this is not the case
Debug data shows that this was caused by visitors reopening the page after several days causing all kinds of incorrect measurements
Also an internal recovery pages caused measurements to take place in production

4 Search filter is measured in web analytics
The filter on the page is compared to the parameter in the request
Several instance were found where the filter is not measured

Impact: incorrect optimisation of (country) preferences


5 Untagged pages. Pages without a page_Name parameter

There are pages without a page_Name parameter.

Impact: no funnel reports or optimisation possible. Landing page report are incorrect, etc.

6 Chosen products in funnel are not measured anymore at once
The chosen products should be measured. at once they are not measured anymore caused by a change today


Impact: products reports not available, optimisation of the funnel not possible

Read more example details  http://ow.ly/x3w9Z 

Ronald van Loon's curator insight, April 14, 2014 3:52 PM

Why CEO's must care about data quality from analytics?
Many organisations trust on web analytics data to take very important optimisation and budget allocation decisions. But it appears that 5%-25% of all measured data is not correctly sent to the analytics system due to tagging issues. As a result, web analysts, marketers, CMO and finally also CFO and CEO base their decisions on non-optimal or incorrect web data. Of course, this has a substantial negative impact on your website and sales performance.


6 most common examples of tag issues that occur in web analytics systems due to execution and process challenges


1 javascript error

specific URLs cause a Javascript error, not detected previously by tests done by IT.

Impact: The measurements are incorrect and the user experience is bad (possibly influencing conversion)


2 the pageName should be measured at every page
(landing) pages which have in incorrect URL. Campaign marketeer has probably added incorrect parameters to URL
Incorrect: no content is loaded, redirect to 404 page


3 an order should be measured every time the order confirmation page is opened
As it turned out 20% of the time this is not the case
Debug data shows that this was caused by visitors reopening the page after several days causing all kinds of incorrect measurements
Also an internal recovery pages caused measurements to take place in production

4 Search filter is measured in web analytics
The filter on the page is compared to the parameter in the request
Several instance were found where the filter is not measured

Impact: incorrect optimisation of (country) preferences


5 Untagged pages. Pages without a page_Name parameter

There are pages without a page_Name parameter.

Impact: no funnel reports or optimisation possible. Landing page report are incorrect, etc.

6 Chosen products in funnel are not measured anymore at once
The chosen products should be measured. at once they are not measured anymore caused by a change today


Impact: products reports not available, optimisation of the funnel not possible


Want to solve your data quality challenge, click here http://ow.ly/x3w9Z ;


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Interesting Tag Management questions, answers and tips from Tealium's co-founder and president Ali Behnam

Interesting Tag Management questions, answers and tips from Tealium's co-founder and president Ali Behnam | Tag management, data quality & data governance | Scoop.it
Columnist Tim Nichols interviews Tealium co-founder and president Ali Behnam, who shared his insight and tips on tag management.
Ronald van Loon's insight:

Interesting predictions for 2014!

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