But NFC can be used for many purposes other than payments.
Now Guiness, the world’s number one stout, has implemented a mobile marketing campaign which simply uses NFC to engage and reward customers in the pub.
Perhaps this is where NFC will finally be successful!
Although virtually synonymous with payments, NFC (near field communications) is actually a technology which simply allows for communication between two devices when they get near to each other. These devices can be either active (like a mobile phone or a POS terminal), or passive like a simple NFC tag.